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the median annual income of non-white** families as meas- ~ ured in constant 1966 dollars by Fortune, increased by roughly 33%, to about $4,600. The median figure for white families during this period rose by 20%, to about- $7,700. Negro income as a proportion of white income advanced from 55% to almost 60%. The 1969 median income for Negroes is estimated to be $4,939 and for all families, $8,017. At the same time, the proportion of Negro fami- lies below the poverty line has declined significantly. In 1959, half the country's non-white families lived below the federal government's line ($3,300 for a non- farm family of four, with two children). By 1966 the rate was down to 35%. Meanwhile, in 1950, only 1.6% of the Negro families had annual incomes of $10,000 or more but by 1966 this,figure drastically jumped to 12.2%. One reason their incomes have traditionally been low is that Negro families are three times more likely to be headed by a woman, a lower wage earner than men, as are white families. In addition, the earning power of the black worker often is lower than that of the white even **Bureau of Census figures, used by Fortune, refer to non-white rather than to Negro. The non-white category Included Indians, , Orientals and others. However, since Negroes make up 92% of this category, "non-white" data is indicative of their situation. It is not felt that, statistically, the remaining 8% of the non-white o population would drastically change•the actual Negro situation. -+ ~ %D N 5 ~ ~

when they have both had the same amount of schooling. Another reason for the low`income level is that so many Negroes have low-paying jobs. About two out of five Negro men and more than half of all Negro women who work are service workers, laborers, or farm workers. But the trend is away from the low-paying jobs. A comparison of 1960 and 1967 employment figures shows that 169,000 fewer Negkoes worked in household service, 70,000 fewer were laborers, and 453,000 fewer worked on farms in 1967. At the same time the number of Negro professional, tech- nical, and crafts workers increased by about 1.4 million. However, Negro representation in the professions and in some skilled areas remains proportionately small. Negro men represent 10% of the employed males in this country, but only 2% of the doctors, 2.5% of the dentists, 1.5% of the electricians, and 0.5% of the engineers. Negro women represent 13% of the employed women but only 2.4% of the lawyers, 5.6% of the professional nurses, 6.5% of the medical-technicians, 2.4% of the telephone opera- tors, 1.5% of the secretaries, and 8.8% of the elemen- tary school teachers. On the other hand, they do have their full share of some jobs, including clergymen, social workers, cosmetologists, -and dieticians. They have a higher share of mail carriers, masons, metal workers, plasterers, service station attendants, 6

furnace men, laundry workers, packers, taxi drivers, ~ , elevator operators, and practical nurses than do white people. While Negro professionals historically have concentrated in fields serving their race (medicine, law, ministry) they have begun to move into the "mainstream". Between 1950 and 1961 the number of Negro architects increased by 77%, and engineers by 200% and this trend has contin- ued through the 1960's. There is some black ownership of almost every conceivable -kind of enterprise, from hotels and radio stations to banks, insurance companies, management consulting firms, and supermarkets. Of those Negroes who are self--employed, 178,000 have farms, 1,200 have clothing stores, 400 own furniture stores, 300 own household appliance stores, 2•,600 have gasoline and service stations, over 8,000 have trucking services, 4,000 are in-wholesale trade, 13,000 have food and dairy stores, 15,000 have eating and drink- ing places, and 1,700 have miscellaneous retail stores. Even though these employment statistics are more encour- ag_ing now than in earlier years, they are deceiving because unemployment is still a major problem for'Negro Americans. An estimated 638,000 Negroes were unemployed in 1967. This included more than 101,000.married men. Compared 7

with white workers, they are twice as likely to be out ~ of work. Their total unemployment declined slightly from 7.4 in 1967 to 6.8 for the first six months of 1968. In ghetto areas, one available Negro worker out of every three is either unemployed or seriously underemployed (working for substandard pay or working only part-time). Nationally, 14% of the Negroes and 3% of the whites are on welfare. C. Education The trend for higher education is definitely up. Each year there are fewer dropouts and more high school grad- uates and college students. In 1958, two-thirds were high school dropouts while in 1968 more than half were completing the twelfth grade. Girls typically completed more years of schooling than boys. However, from 1960 to 1966, this pattern reversed. Today, the median number of years of school completed by non-white males between the ages of 25 and 29 is 12.1, compared with 11.9 for females. Only 77% of the young Negro men and women aged 16 and 17 were enrolled in school in 1960. In 1966 that figure rose to 83%. The proportion of young adults who have completed high school continues to rise for both races, although there is still a gap between black and , white. However, non-white males are continuing to narrow the education gap. The difference in median years of . V+ schooling completed is down from nearly two years in 1960 2 ~ CD 8 `° N ~ r

to only a half-year today. ~ • v+ . 0 -~ .. w o0 LA

.~~ Sit-4ard MetropeGtan Stttlslieat Areas tovn,r and tilY tilimafts ar• dertl• t;rf ••t'utietly !r Martet Data division of 3RDS. ; r 4 s_ . Lcaiing U I F RANK RANK ' 1. Ne•v Yock 52. • 2. Chicago 54. ' 3. Phi!ade!phia .........._.___-_ 766.C00 55. 4. Detroit ..................... __._. _..._. ..... 725,900 • 56. • S. Los Ar,cics•Lorg Beach 613,200 • 57. • 6. t'lashin;ton, D. C. .._.._..___..._........ _ 600,200 58. • 7. - 8. • 9. 12. • 13. • 14. 16. • 17. ' 19. • 20. + 21. + 22. 23. 24. • 25. 26. 831umcre 451,C0J 58. St. Louis 349,60o • 60. Houston ........ _..... 347,C'00 61. tle.r Orleans _•_...__....____.-._......._ 327,9C0• 62. Clevelard 304,500 • 63. 1:ehark, fl. J.^... 295,300 64. Atlanta .... __....... _.. 293.500' 65. San Francisco•Oakland 28a,100 • 66. Ltemphis 280,600 • 66. Birmingham, AIa.~. 240,303 • 68. Dallas 190,100 69. Pittsburgh 185,300 • 70. Miami ........ _....... _...-._ »_._....._.. 175,100 71. f:w/o!k•Portsmouth, Va. 167,200 72. Cincinnati ................ 154,9G0 73. Kansas City, Mo. 139,000 74. 6!cbile _._... __...._~ __..._._ 132,400 75. Ricl;mcnd, Va. 76. Indianapoiis 127,900 • 77. Greer,sboro•Wir.ston•Salcm•Htgh Point 123,00 78. 4 27. Jackaor.al!t, Fla. ...•__........ 121,60•) 28. Shrrrc,ort, La. 212,600 29. Gary•Hamm:rd•£ast Chicago, lnd..__ 111,503 30• Char!estcn, 5. C. ...... _.._.... _.._.. 108•6~: j 31• Tarr.pa•St. Peters:ur9 ._._............. 103,£?Q 32. Jocksoi, htiss. ..•-__....__._....... _ 102.2C0 33. BuP.ato _....... _... 100,7C0 34. f:asWllt, Tesn. 98.200 35. Louisvil!e . .._..._._-..._..__._. __ 97,CfA 36. Co!urnbus Ohio .. 94,4:; ' 37. Bostcn (bS,cial S.M.S.A.) 93,700 33. Charlotte, N. C. 89,P00 i 39. Co!urrSia, S. C. ...... _...___ 05.5"0 40. Batcn Rou9t _.--•--..... __ ._...._ 84,3C0 = 41. Milwaukee 84,2C~ 42. Daytcn, Ohio 83,100 43. ry, Ala. ......_._ 78,500 43. Sati3rrah, G1. _........... __......... 78,500 45. Fort Lauderda'e•Hoilyx:od, Fla......__ 73,400 46. Ac;jsta, Ga. 72,7C0 47. Bt:~r„cct-Port Arttur-Oranze 72,6^0 48. Co1c-,bJs, Ga. ............__...-_.__ _ 70,703 49. I:e.spcrt News•HL,.;tcn., Va. 70.500 50. Fort Wcrth _.._._...»............ _.-_ 69,Er0 51. Macon 67,600 + 52. San Antonio 64,300 79. 80. 81, 82. 82. 84. 85, 86. 67• 63. 88. 9D. 93. 92. 93. -44. 95. 96. 97. 98. 98. 100. 1•Jilminyton, Del. 64,300 ' West Palm Beach _ 63,600 Orlando __._ ............. _..... _....__.... 61,800 Denver 60,200 San Diego _...... _..._.. 57,600 Chatlanar,a ............._..........._. 57,500 Patcrsci-Clifton•Passaic _..._..._._._, 57,503 Yo:•,gstoxn•SVarren 55,600 Little P.ock•tJorth Little Rock 54,900 Jersey City _ .................. ...... ..-_...... 54,3CA To!edo ._.............. _»_ 53,300 Akron _...___.......... .._..___ 51,800 Durham _...._..... _....__.. 50,000 Ftiat --- _.. _ ».... ..._.. . 48,600 RaleigA 48,800 Fayetteville ....... Greenvitle, R!iss• 48,700 Gret:nville, S. C. 45,900 Pensacota .........._. 45,100 Oktahorna City 44,700 Trenton .......... ........ ....... .............. _•...•, 44,600 San Bcrnardino•Riverside•Ontario ___- 43,100 Lakelard 40,600 Alexan]ria, La. 39,000 Hartford (Official S.M.S.A.) 38,800 Ncvv Hrren (Off,cial S.Id.S.A.) _.:.._.... 38.700 Atlantic City ••---•-•-- Sp:rt'r.~ury »~ _ _...___...... ._ _ take Charles Pirr Btuff ._. ._ _ _....»._.___._ Dar,ville, Va •••»---- _._ Petersburg, Va _- ..---- Ga!seston•Teus City Rt`hester, N. Y. •••-•-- Tutsa 311,300 37,400 36,700 36,300 35,300 35,900 35,500 35,200 35,000 34,700 3.4.700 34,500 34,500 33,100 31,400 2 Cq Sacranento 31, OT.aha 30,700 Krorvil4 30,500 Albany, Ga_~.-- Tallalasset -••••----- Waco..__- ».._. -~ 30,300 27,600 27,600 Tyler 26,900 Totat 200 leadinj 6letro Areas_...__14,379,800 U.' S• TOTAL NEGRO POPULATION 1-1-69 - 22,62a,000 ,. V . 1 .. •'1 1. I:5) Spot .

i ~_ 7m7, _+.w_..r~-.r....~-...a+..r.~ Jsate, St1.'e1r~,;e!;Ie•s S'atis:;tsl Artas (S 'St's ecv' tf e,! e."y ta:a'es are terel- e;r! e:c7v;:rclt ly /'.r.:c; C:N L,.isi:nef SKDS. ~ .~ ~.M.~.=~..., .~___~-----~--~- •\J1nGrlY { t.:~.`if ~ January 1e 1969 Jacksen _.-... - - L~eridisn _ Total R!etros.. -V .-.- . , re Forl Wa 14 330 P t . t:ETNODS o0JD SO:UACES: ELO ;IDA t _.__ , Gary•Ha-.':cnd- ort and (S.r,t.S.A.) -_ 600 coukltEs Alsnis .......... EccA year S`:DS C:oncurr.er Jrloriet Dotn STATE TOTAL :..1,13 METRO AREAS 7,000 East C~:ca~o_ 711,9?0 1r~1S t;ais __ 127,900 Perttand (Ccintr 6asts)_ 900 Bolisar Ccah:ma ,.__.._ D:v:sTon dcVe:ops o speclol papulction Dastcna teach.. 2 3,t1:0 3,1c0 Total I,relros Copta% ...... pro;octian oE t!w ):'.:-ro pols.lot;on (or all Fort Lrjecrdale• la'ayrtte•'lJest (S.tt.s A.) ' _ 700 Oe Sato ttie ne:ro oreus, cn,d eountY dcto for sav- Hany,.c:1 .. 7 ill i G 2 3,400 2C 6 7 lah;eat __ 1,000 h!xri:n _ _ 4 0;0 Tctal t!etros (Count 6asi 1C0 ) 2 Fenest Hsrrison arel sos;thorn seotcy. This lobv! 11cn vros nes. a e _ _ Ja:aor.itle _ 12 a , 1,V)0 , _ _ A:u cir ___ 7,200 y s _ , _.._~ Hir.ts t.ssvoloped from n, ot:tic) in (l,s O:-c;cl Lai,elanl 4 0,6.0 4,4~0 HOIc.K 19G0. Censua of Fo,pvfof;on. W iami _..... _._ 17 OrlanEe 6 Pensaceta 4 5,1c0 1,C~00 100 5 S:jth :erd ~.. 27,300 Terre Ha:te..,_ 6,200 Tetal 323 600 rr1r,1;Y1.ArdD STATE TOTAL 655 300 Hum;hrt7s Jackson Jor.es A ST L~'Gf ATE T /.'ET !i ;A OTAL ....1,0:8,500 RJ AREAS Sarasota -_~ Bakers6sld ____ 23,930 Tallahassee ~.. 2 Fresm -___ 25,100 Tampa-St. Lcs A-;!'rs- Petersburg _ 30 Lc,-7 Eca h_ 613,200 c West Palm , 9,600 7,600 3,600 , t0ti(dA STATE TOTAL 28 100 ,... , METRO AREAS Bartimort _,.- 461,C00 Total R)etros.._ 461,000 Lr:;erCale _ _ Lee le Fbre ~_. loa-~es _._._ hla±iccn Birn r y`,z n -- 740,3C0 R!o'esto __._ 1,400 Beach 6 Or:.xrd•t'rtura 7,C00 Total 6Cetros.. _os.._ 77 3 6;,,0 2,600 ..... , hrETn^3 AREAS Cedar P.a;1ds.._ 1 200 l lAS.raACiMrTIS h:a,shatt hlor,ru ~ Huntsri llt 33,700 31,200 , crt-Rock Dase- STATE TOTAL...... 145 200 Ncn•:ce .._._ ^ d t'cJilt 132,4;0 Sa:in!s•5::-lerty 9,600 p Islarl•!r:ciine 7 9 03 ~ , METRO AREAS Oititbeha . __ ! " 'crtT:i Tuscatc rery 78,5C0 35 500 )'a San Eerr_r:in0- GE OZuIA Rhcrs:Ge- . , Des R:oices .___ 11,300 Beston ht (S S A ) 700 93 Pana!a Pike _ 7 eta) !l ____ , etres._ 537,E?3 Oqtzrio 43,100 STATE TOTAL ....1.31 2,E00 Du:.tue 100 Si;ut City 2 600 . . . . _.-, , Bostcn•laarecce- Cvitrran __.___ COU 'ITIES Sa,i D::;3 57,600 h'ET?0 APEAS .._•._ , Waterl» 600 5 Ms~erhitl•Le.sell Rar.i.n _ . 11 200 St, Frr=.dtco- Albany ......... 3 0,500 _.-_ , 27 300 Total h:etras (C<ucty Basis)_ 93 300 Son Flcr ,_ , 12,£-00 Oaslz:d 28•1,100 Szn Jc:t _..... _ 6,4~0 Athens 2 Atlanta 29 4,200 3 500 , r , Brockton (S 6' S A ) 2 300 Tallahatchie Tate Eutler Carrcu Ct,ambe _~.._ 1Q9C0 n ---~ 20,400 rs 13 500 Sarta Ct•bra 3,9yJ Sar,ta Ras_-___ 1,2C/J Augusta 7 Columbus ----- 7 , 2,700 0,700 I:ArsSAS . . . . _- , Brccrton (Ccuntr Basis) 56 900 Tunica Warren - -__._ a Ct , 12 7C'0 Stcc.tcs 16,9C0 h!acer 6 7 600 - , Fall River Y,'ashinghn-•.•_ a e Dall:s , 32 600 Valle;o•):±ca'22,5CA 1 , Sas•aan+h •..___ 7 , 8,500 STATE TOTAL ..:. 109,700 (S.tt.S.A.) S00 Yatoo i Et~s:re , _._•- 10,300 Total ): etros.._ ,152,400 Total (.'etros__ 62 7,500 METRO AREAS li 900 S 1 Fitchburq- Total Ccunt et_ Esc---r.D ia _- 12,3J0 COU NTI ES ^ a r.a , Toce:a _ _ 11,200 Leomirster (S M S A ) Etoaah Gretct 16,4:0 10,9:0 EJ0 COlO:;ADO BaldAin __- Bibb 5 ,0 9,& 8,100 Wichita _..~_ 23,700 Total htetros -- 36,800 . . . . __., 1,200 laArence- Han hill Ha)e - Hcastc -- 13, n 14,013 STATE TOTAL ..._.. 72,SC0 Burkt 1 Chatharn 7 4,700 8 5C0 tr (S.Rt.S.A.) -., 800 hi1SS0!fltI JW:ersc 7G3 n 228 R+ETf:J AREAS _ _ Clarke 1 , 4 200 Lewttl STATE TOTAL lee , 18,4;,0 Cotora:> S;rin9s 7,200 Cr.vtta 1 , 1,100 heNTUCI{Y (S.Rt.S.A.) 700 ._-_ blETRO AREt tc..r.de s ]2,4:A tkn:er 60,200 Decatur 1 700 1 Ne+r Bedford Coiu,r•Sia 6!accn 22 2.0 PueJlo 3,100 De Kalb 2 , 5 700 STATE TOTAL 243 000 (S.M.S.A.) .. _ 5 000 li Jo 6'adise , n 26,S:A Total ),':tros_._ 70,5:0 Dou7herty -- 3 , 0,300 61ETR0 AREA , S , New EtJford- p n Kansas City 16,7C0 24 Fulton 700 5 Huntir,gton• Fall River __ St Jae h 121,2i0 _..... Glyrn 1 , 3,7C0 Ashtand _.•_.. 7,600 (Cr:nty Basis).• 5,700 . p St. Loais h:-.tgc 11,2C•3 .rery __ 68.200 CO;:1":"K'i1CG1 Laurent 1 lcnrdrs 1 2,903 7 900 tt:ir.gtcn _...._ Lcuisville ____ 25,CC0 97,00 Pittsnesd (S.Rt.S.A.) -._ 1,100 _ Spri,:;F.eti _ _ Total Netrot Perry _11.4'~ STATE TJTAL 150 400 1,! itchell 1 , 1,100 0AensPOro 3,300 PittsSeld ._ P,ce ------- 10,700 ........ , h:ET-IJ AREAS 6tuscc7ee 4 4,50J Total ).`ctros -- 232,90 (Ccunty Basis)_ 1,700 1usull 24,600 Bri!••^:rl Richn)nl 4 400 3 Sprirgfirtd- Sc ster _---.._ 15,200 (S.r!.S.a) •._._ 23,500 Sumter 1 , 4,100 Cnicepet- r:1o;;T:1f!A Tatrz,e 721:a± Tusca'o gs 21,70.) -csa 10,10 aa 35.500 Brie;t;crt- Stz.'r!: rd- Nca.)tk Thcm3s ] Trcup .._._.•__ 1 Waslir.gtan ___ 1 6,SC0 7,900 2,000 LOL'1_?APJA STATE TOTAL ....1, :6,100 Hotroie 19,100 Sprin7f.e;d- STATE TOTAL * R:ETRO AREl Wilcat Tetal 14,3;A Celintits_ E51,6C•0 (Ccu•+ty Casis).._ 45,500 Hzrt(ad Total Ccinties_ 7 08,EC0 METRO AREA Aleaandria _•_ S 39,000 Chicap2e• Halycie Billir, G.eat Falls I tSS': A (S.td.S.A.) -.__ 38,800 Hzrtf:rd• Mew Britain- HAWAII Baton Rou3e Lafayette _._._ Lake C`3rles 84,300 25,0:0 36,3C3 (Ccunty Basis)_ 19,500 V.'crcester (S.h:.S.A.) ___ 2,900 ___ Tcat R!etros, ST ATE T ' OTAL 8,500 B:istol tC u :y Bssis).._ 43,600 STATE TOTAL...._ 61ETR0 AREAS 7,100 h:or•rct _ tve« Orleans __ 33,300 327,500 V:crce;ter (Ccv.'ty Bn:is)_ 4,200 N CASICA (- ET RJ AREAS Mer![ea Hcnolulu .:._.._ 7,000 5hre~e;crt •..._.• 112,E00 Total 1.lelres AxT., r•;e 2.400 (S.Rt.S.A.) 1,100 Total tletros.__ 7,000 Total l.!etres.._ 663,600 (S.~l.S.A.) _._ 127,300 STATE TOTAL Tctal h:etros..-_ 2,400 ' h'e•r 6ritaln 3,800 New H;-ven PARISHES Areyerles Bossier 2,500 16 900 Total h:etros (Ccunty 6asis)._ 166,300 .._ 61ETP.0 AREA Ltrcotn _._.__ O Ls r ftl7C NT A (S.Rt.S A.) 38,700 1Da'1t10 _._._., Ca:do , 95 900 ma •. Total I'etres ST ATE T GTAL 58 900 hew H--:n- W STATE TOTAL 800 1 .._ _.•._ Calcasieu , 36.300 El I C t iIGAi! ._ f..ET , RJ AREAS a ...... h:er:;en 61ETR0 AREAS , De Soto ........... East Batcn 15,900 STATE TOTAL..... 933 100 35,9:0 (Co,-.ty Bssfs)._ 46,000 Boisa City....___ 500 Rctre 84 3C0 , METRO AREAS 1 Tucso, Tc:at aCA _ . ...----- 11,30 Ratres __ 47,200 SAS ):c.r ta,!;n- Pocatello _...~ Grotcn• Total f.!etros.__ N:r.icM (S.M.S.A.) -- 5,900 New Ler..cn• ILLIi!CIS Grcton' t00 1,1C0 East Feliciana.. Franklin --- Iberia Ibervilfe JeOenon , 12,7C0 12,E03 17,Siro 16,EC0 3a,10J Arn ArSar 15,500 Battte Crcek •._ 13,1C0 8ay City ...... 1,000 , Detrcit ...... _ 725,9C0 F/ir.t .............. ., 43,ECO Grand R:p7s 19 6C0 N:VADA STATE TOTAL.._._ h!ETRO A.RV Us Vt;..ss - ST ATE T OTAL 375 400 );:r. ~Ch STATE TOTAL 345 1 900 Lafayelle 25,0rA ._ , Ja:ks Rena . .. ___ h:ET Fcrt S Litt:e ...... . R3 AREAS -ith ,__. 7,300 Rcck- .. , , (Cc:,ay Batis)_., 6,100 R1ETC0 AREAS h'Oreylk Blocmir.;ton- (S.N.SA.) 7,400 Nerrral -- 1,300 Lincoln -._.-~. h!ydisaI 6lcrehcuse ,...__ Natchltcches 13,700 12,500 12, 500 17 960 ,n -- 9,3C0 Kala-.atco ......_ 7,600 tarsiri; 9,E00 611ekegan• Toul Ii+e Vos__ I::rt Rock h Little 54,9C•0 StaTrcrd Cham;ai7n- IS Rt.SA.) 31,90J Urtana _ 8,700 ' __ Orlraas Ouachita , 273,40 38 300 lduskcqon Heiyhts •....•_ 16,000 MEW Nnfrlr P:ne Ter.r. T l 36.3:0 nna 24.ECA R: 1 K 3tcj`-lry Chta;e 1,136,300 e (S.!.t.S A.) ,. _._ 9,7C0 Chica;o, III• l l : T t t Pointe Coupee__ Raptdes , 14,0^J 39,000 Sa3inaw ..._._ 23,BC0 Total h!etros.._ $93,400 O STATE TOTAL..... eta COU etres -.. 23,3:9 .'1TIES , c a r ros North,.estern, (S.!.tS A.) __...140,EJ0 Ird. (Consoli• l ); l T Richland _ St. La~dry 12,700 41,20 r N.ETFU A.REJ Max!•nter 017cot 10,4'M cta e res dztee) _.._..1,2;3,200 St. h:artin ._ 12 9Js1 rr;1r;;;CSO7A Cb Critten :en 27,7C0 (C:unty 6atis)....141,200 Darnitte _........ .- 6,400 . .• St Mary , 17 7C0 ~:axhester Da~efp.rt•Rcck . Tamman St , 4:0 12 STATE TOTAL ..... 32 100 rnt Basi ) (Co ~ lre _. .isrs CuacSi 12.3,r7 s:ppi~_ 20,CiA ta 11.SC0 Isla~J•!.to!irt 7,500 D:LA V!?1 CE Decatur 7,500 Pccria 13,2C0 y- . Tar;ipatioa ~_ Terrebcrrt Vlas,ir.p:cn , 24,160 15,3C0 17 500 , tsETRO AREAS Duluth• !J Sueerior 800 F . y _ s Total h:etros (S.!rt.S.A) _- Tout w:etros Fcillio Pu'wk s 24.530 I STATE TOTaL . 75,800 Cuincy .._.... __ 1,7C0 htETP.O AREAS Rocifcrd 11 100 Webtter Tetal Paris"es , 15,9'0 983 IC0 Fars.•.•,:corlca! J 6linnaooGs- (C.G_nty Basis)_ SL Fr Ur•Ten Total a:cis.._._.. 13.6^4 15 CW C:uni;es..-2:9,900 , SCrir;Seld _._• 7,000 Tetal h;etres...._ 64,300 Tout 6:etros.._1,2C0,700 .. 1ARNE 1 , St Paul__ 2S,8C0 Rmhtster 100 St. Cleu1 St t;EV/ J: , I D{ST ;it T CF I,JDI,1i:A t STATE TOTAL...•.. 4,7C0 Total htetres._ 26,)0 I : STATE TOTaL.... CA'.l SrATE R?'lA M T_'.L 1 2; S E:O Coiu;.;^lA STATE TOT.'.L.. 344,7700 htETP.O AREAS METRO A!tEA B~rgcr S ryiISS!SS!^i 1 !,!ETn'0 APE- Attz,;;c Cay ... ji" !j cay /. • A-` . . -~ -.rf _° I^1-,:a.~ ...._.... 6..,. r~ • ` STATE T-:-"- .. 976,5:0 ' ' .. . kt..,4 ._ <,sC~ . ..t .. ._.. 3X- ~ . .. . ~`-• ! 5 '. 7 . (S t... ... , . . 1C0 .:ET: 3 . .E'S . En:..•c.1r;,.t . 27.?'-) r•

Ne+O ervas.ick- Perth <o_a.. 23,000 Pattrsc+-Ctdten- Passatt ___.. 57,500 Trentc's 44,6C0 Vi-e:a•d• P.:dl.i:te• 8ri!;ete^ - 16,000 Te:al t: etros..... 528,1CJ _ 1= :J fle:Vd t:1r-.i.aLIO .. tS.=.J _ i.6:J __ 23,3?J r STATE TOTAL -_ 23,C;0 r,:ETF.O AFEaS 6,700 Ra.at ..__ 2,ECO Totzt t: eues__ 9,54J STATE TOTAL ...1,792,70~ f ;T:.O AREsi Ate±.r.S:b:rtt- tz:y-Tr:y _. 20.6:O 2,C.J E,'r'~ __, lc).7C0 E1-. 3,3 00 1'_-est:.,n 1,<C0 Kew 3:rk ___..1,Co9,300 a Ge. Y:rk• ):vth:asttrn, ti. J. (C::s:l;- Eated) 3=0 Pcc;`.a_epilt _. 13.20 Rtres:er _--_ 3',SC7 Syra:ca 15,iCJ Uti:a-RCTe 6,30 Tetat I•'(t•osT1,(E 5,6GrJ STATE TOTAL .-1,i-02,3C0 t'ETFO AQEAS Fzy;ae :!t ___ 4 9,7C•J S __ 2:~ ::I 6!st:^ta -- -. ]8,3C1 6rte-5t:r+•~ VJirstcn-Ssl:n• RYr:;~ - - 49.£W ~'.5tn racn _ 20,F.:-) To:zl ttt:r:s -- 413,ECJ - 7C3 CJU.`iT1ES AIz-.3-<e _.__ 16,30 .Ar.sa 12,10 A eertie __ __ 14 :Ca :;S3•t,c^0 c :vrras _.___ 14,2C0 11,ECa -- 3.C_a C1r,e::-d _._-._ 1s,7P) 3:,7:) Cc::-,us ___._ ]7,1c•) _ 33,7:J Cr,r._.r:ard __ 93,70 Du: ia _-, 15,1C•J ovr`a-i _ _ 39,70 Ee; :cctr ~. 30,<:9 F:rsYth 50,2c•0 26.590 Fra .irn _ ___ 12,£:•J 19,i:3 E•S Grar.aa ___ ]5,3CJ 6-1•100 33,2C3 s - 25,CC3 H3rrt:t ]4,10) Hertf:rd -- 13,6'O Irt_•al »_ 12,c:0 rS-sto, 13,TC7 Le-2;r 7C0 23 s , 13.2:3 3 CC1 _........ _ 24 8C1 , ;E~S _ )aO Ha•e.er_ _ , 20,7C•J _ 17,C ) ' --' 3C0 Ons1:4 _.____. _ 14,2 O ss- SCJ Psr,-tartis _ _ 11,10 Prtt -.-_-~_ 32,3:V 12,2v0 R::os:.+ 28.5:4 Rc.:l ]S,1C0 Sa .c::n ttt Sr 18,CC•J 4 ~J 10 s:Y . Va-ce ' • 14.1Cg K ,.: : a9.C•:O s E:] . V.sr-e 33 ............. 23.icti) I o :IV G u;1 Total L'etros (S.t'.S A.) _._ 18,300 Sumter ., _ 38.300 1YrfI: :"urq _ 27,IC0 Ycrk ... 23 OsIT . eahetton- Teus C )taa:cn -. Total L:etros ..... _ • . :at Co - Cw t 7t9 T Lar_ ]0 .-.- STATE TOTAL..... 1,300 STATE T0Tp l..•._ 23.100 REAS E:ETRJ' (Cousty Casit)_ 18,7C+0 . , e 6 es_ lon;atr . E.SETFO ASUS Far,t-t: ocrCead A Eu;ert 400 ' Ls,tbxt ... L.cAllen-P Total Vetros __ ---- Pcrtland- 20,00 Sa! 3)0 SOU i ~I DEI ,COTA Etitbur5 tm .. - Total R~etros __ 21,630 SJJ•fIt CAr01.INIA STATE ToTAt...- 1,3o-D LtE':.0 AREAS kSidland Otessa ... _ San Ar tc PCi:NS'ILVP•NIA STATE TOTAI...... 879,100 METRO AREAS RaF;d Cr:z _._ 700 Sicul Faus. __ 2100 .gt S:n Ar,too SEerrr.an- 01;10 STATE TOTAL...._ 994,2)0 AeCer;:n 19,500 6'O 1C3 Cr_r:c::ct Total • etros •._ 900 Denis:n Tesarkana ATE TOTAL 933 900 ):.ETRO AREAS , . _ 85•5C0 ...._ , ST tLETRJ AF EAS AllentoMn- Grct'ril'e -- 45,SCJ eL 1%, iii:SSrC,G V.eca . _ . 8:0 k 51 eethlehem- c:a~:+!uq _.. '6•7C0 Wichita Fa A , rcn .....---- 703 C:ctcn 22 Eastcn 4,300 Al 1 2)0 7c::1 t'etros.._ 716,600 STATE TOTI.L...._ E54,E:0 Tc:al i.:eu , .....__.._ C,r::rsati 154,9TJ tocna , Erie 8 1Es0 C01J':TIES RsE1Rl-AREtS elacd 9:,0 Cle 3W , i H b 26 Si J Aisen 23,400 bristol- • _..... _ , . Co'ur.bus -.•..._ 94,<90 D:ytcn 83 100 urq irr s , J y.•hnslcMn 4,2)0 Lan:aster 4 1~0 Ar,itrs:4 Eeaufcrt 19,SW 19,200 John:cn City. Kin;•vrt __ 7,700 !1 iASI , HaTlltcn- T,'id];etcwn 11 500 _ _ , E:ew Castle._-_ 3,3:0 ' Fhil: hi 765 0}0 t- l t zra:eT _ .__ Crzr:.•stcn __._ 20•<CO E9.i0~ C aar r.r,a __ S7,S0J Kn: ci,:4 30.500 STATE TOTA t.1ETR0 _ , Lima .....---- 8,00 . a -- , t p Prttsburgh 365 3:0 Ct.:atr _- l1,SC0 Gar:1;s _..... - 2FA,6;0 il' 0g:en .._. lcralr-E/yria 2C0 15 • 2 z 7i R 5 -3 C'es:erteld _.._ 12,2C0 kostr e 98•200 ' Proso-0rt•T - • R:ar.sfeld .._.~ E.eC•0 f:enark 1,5C0 e , ag , , Scrz,tol 2,030 L'lities•Bzrre• Clare: ]:n Celleton ------ 19,200 14,300 Total h ttros __ 474,50 Sz?t Lite Tcul )ttlr Scri ,!tie ..___ 14,6C0 Haz:eton 1 3)0 Drrtlr.~; n __ 24,500 SteuSen.ilte• _ _ , 1Yllizs < : 1 3:0 t 0,ticn 13,9C'0 1:'eirton B,EvJ t d 3; T 53 0 , p , r -_ Ycrk 6,670 L . Derceester Fzirfe:d 11,9C0 y2 2C') 1EXAS vr:Rf:;or', o r e o , Your;stcen• 1Yarren _-_ 55 600 1,012,r:0 Totat 'etros... __-_ Fl:rtr<e Ger.sctc~n .._ , 39,5C0 19,5:0 STATE %Tt.l ...1,372,500 LSET?O ANEAS STATE TOTA , eretr:il!e ......_ A1,C{•0 ASiter.e 6 700 rt;;ODb tS!Ar;D ertacexd H:rry Kerst at 1<,eC•J 20,2'_O ^o:J ]2 A+rs.ril!o , 9,100 r t/ V1 0 : 1 fl STATE TOTAL...... 23,700 61ETR0 AREAS . _..__._ Lan:aaer Leurt,s , l0,SCs0 34,200 Ceaumo ~t- FoA Arthur• Orar.4e __-_ 72 600 n . . STATE TOTA 010-elii01"AA P(c.iGer.ce_ lee 14.20 8rossr•ssille- . R'EIRO STATE TOTAL...... 163,000 6.ETRJ AREAS P]v,tucktt• Warwick (S.M.S.A.) _._ 18,300 teair;tcn I•'aricn ---- L:arl:cro _..~ 11,6C0 ]7,6:'0 13.Ct0 Harlir.;an• San uenito.._ Corp~s Ch:isti _ 1,200 11 900 sristol. Jchnscnl Kir,gspOr lz,.ten _ ...-- 8,300 PrcviGence- E:e+t trrr 10,00) _ Dallas . , 100 190 Ctarlottess Oktih:rsa City _ 54.700 Tulsa .......- 33,100 Pav.lu:ket- Warwick Oran-t:~rq Richlar= . •_ 41,9:;0 73,9C0 .. ....... El Paso ......_- Fort V: :rth ..__ , 1.000 69,800 Oznrille -. Lycchbor9 Total 6:etros __ Eb,1W (County BasTs)_ 18,700 Spartar,bur9 __ 36,700 r f ~--

/ /r~~tl! ~, tll. l'~ Tatat t'eUm Su+lter -__ '~ 100 C±Aeston- Te.as City 34 500 Nc'*pcrt kesef• Har.ptcn _ _ 70 500 V7GS i Vi.^tGCN3A eSv SA1 _- lA.3V :' • Ycrk •'-.C-.J . T'±:stcn y1,C:J . , t::rlo:k- STATE TOTAL .._ 61,9C0 Tctzl cs rt 7N 19 r (C2.•U Elsis) Tc:tl ... . • Pcrt'nouth _ 167,200 34 7N _ P t•:ETQ AREAS , _ lc .;.iew _ _ 2 7.600 , urq __._ e:ers CtsrJettcn __ 10,100 5 [)~ • 14.300 Al' f ' Ph R.chm:rd 128,E00 HuntirgtclL- JO~~J SOUI~1 " .OTA . tn• c arr• EC4.Durqh _. Tctal b:ttrot 504,100 Ashlar,d - 7,600 Parkers0ur9 _. 400 SJNt( Ut.".Ol.I;!,1 STATE 6'E'=: R '' A'id:a:C 7.500 O[-s+a S.E00 San Ar;rlo-._ 3.7C0 COl1tITIES At:comzck 12,3^0 ' Steu`•xnvitlt• Weirton ___ L,8Cs0 Wl.teling ••-.•.~ 3,1Cd STATE TOTAI... 679,100 ;.IA t'ETSO ARE1•S A'fer:on :: -_ 7m S.c•-e Fz •_ its0 Total ': <. r- SCO Sca Actonlo __ 64,SN Srern-.an- Denison 7400 A:Der„ar!e ____ 11, [00 Arlin;tcn .._.._ 21,200 Brs'nswlck 11,3CJ TctNUtITIES 30,000 Kar3wha 10 100 Ce J ' Te.ukzna 2..E00 Czr,; tsell 20,300 , t.'tilc-cll . ... 10,700 :-57 __..._ E5 `C , Cc 7kiN TT:er -.._._..-_ 26,°~J 1':zco ...... ._ 27.f•13 Crr:a; rakt 21,EV DIrAi;c e 34,7C0 Total Ccunties - 20,e00 '6.:CJ .... _ 1':-c>ita Falls- 10,1C0 Fairfat ------ 16,2J0 STATE 1:'c. Tc:al i.:etr:s __ 9E5,6:A Halif2t 18,300 CGt':TIES _ ._.._._ 23•.^9 A+sen _ I:E1=: _ :yS Brbta Hamclcn ....... 21,700 Hcnrico 109,100 VlfSCtNIS( J . li 2J0 Eetvlcrt K, ri -' 7 700 u•iA{I Henry ~ 16.703 RleckttcD:r9 - 16,10) 1 , _..___ [,1 _ J Eer:!:rT -- c~•<CO 3.:: ; t C'zr:zslcn C` = t , Kr:rat S TAT E TOTAL...... 5,100 T.SETRO AREAS t:znse-er.d ..-_ 27,[Ca IJeep:rt Rr«s - 43,70 STATE TOTAL...... 111,700 T.:ETRJ AREAS l 5::) 1 C•cs:rr't : R:.r. :CO OS'ei .---•--_ 2•lC-0 Pr:~o•Orem 1:crfo:k E6,200 Datsy:van a ...._ 35,CQ0 eton Aei Du;ut`t•Scpcrior 600 5.%?J Tc:zt .. .. . _ S:J •.~ SzSt Lz:e City 5C0 2 Pcrts^i:uth •..._ 44.100 Grecn Eay.___._ 200 l,c:a Cet:etci 14,,CO 3)0 27,',CJ ] . _ • Total f: etros - 4,600 Roa,c•re 22.eG0 Scuthzmptcn ._ 16,9C0 jar.esrille ~_ 2,600 Kemsha ___ 1,600 • 9^3 Dd'cn 13 Yir9inia eea:h_ 15,100 La Crosse,_.__ 2 0 , ___~ 1.3:0 6.f:3 Ccr:'rs:er _.-__ 11,SC0 ::c r:3 1 T`Ll.AS VG2i:l 0N 7 Total C:unties - 622,100 ,4 0 1: al;scn Rlihnauket ____ 84,200 0sckah . . 1S,SCd Gr:rs+::an .._ 19,5:•J STATE T.'t'_ -2.5:0 ~, STATE TOTAL_. _ S00 ___ Rzcine 7,700 s t Sh Grer.a:e 1t,C•:a a SI . At,/r t --__ 6,7Ch7 9.1C0 o)g e n - Teal 6letros __ 99,500 -ll.' KerS•a. 12,::V 23,7,V Lan:a.ter _____ lO,StV 14 2 0 Ral1 ___ C17 e- - - Vt:;GI;;lA VJA S;arYG i o'.>7 , 0 AS te.re n Ort--! _ 72 600 STATE TOTAL 920 000 Lee 1<,2CJ tesJ-;tc+ _._ 11•6C0 , Brc ... ....- , L:ETRO AREAS STATE TOTAL._._ 60,700 ;ETRO AREAS 1 V.ivor-AP:o • G'uicn 17.6C0 Szn 1 200 Bristol- Jc`nscn Citlr• . Scatt:e•Eserelt 35,200 t: trl:•ro _.___ 13.CtJ Oraravr9 41.5-:0 , . . Carpjs C•- .. 11,5 V Dalas 100 EI Pa'=..-- • 1 C.10 Kicaport - 7,700 Chr:cttesvitle - 11.20 Dznrilte 3S G00 Spokar,e 3,EA0 Tzccma 23,000 Y:kina 1,900 STATE TOTAL.-_ 2,300 R:ETP.O AREAS Ctelea-e --- 1,200 R:chtar: 73,9C0 _ 18,700 Sparta'.t•ury _- 36,700 . Fort Y.:::• 64,E00 . Lyr:EDurp ..__ 26,24 Total t.letros __ 53,900 Total l;etrot -. -.•_.:--~------ -- ---r-. .- . '_'- • . - I 1 e

R. J. REYNOLDS NEGRO PURCHASING POWER HISTORY America's almost 23-million Negro consumers live in 5.8 million households and currently spend more than $30-billion a year for consumer goods and services. The fact that the Negro market is a growing market is evidenced by the change in Negro purchasing power from 1940 to 1970: 1940 3 billion 1950 11 " 1961 20 " 1965 27 " 1966 30 " 1970 32 " (projected) Source: U. S. Census CGH:jpg 8/28/69 00