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DAWN VERBATIMS 15. Please tell me what impressions or ideas about Dawn cigarettes you get from these advertisements. What else do these ads tell you about Dawn cigarettes? 1. People are happy, and enjoy smoking. The package and design was an eye catcher. 2'. It is a woman's cigarette with good flavor and I liked the package. 3. It was a carefree life. It was a sporty idea with men all around. Maybe men that were competitive. 4. Looks like you're probably sexy if you smoke Dawn. It's spirited, new taste, a woman's cigarette. 5. Girls are carefree. They enjoy their cigarette. Life is fun. 6. It was probably milder for women trying to get across the point that they have good flavor. It was a slender cigarette. 7. It must be light and feminine. The smoke was not heavy. 8. Women. 9. Every woman, every type of girl can smoke Dawn. It is for liberated women. 10. It's not a really heavy cigarette. A mild smoke. 11. Fun people smoke Dawn. 12. Everybody is young. The girls are with guys in sports. It was for young fun loving people. 13. The cigarette was for women that like strong cigarettes maybe like a woman's cigar. 14. I think the Dawn ads were modern to the point without being overbearing. They're trying to show Dawn is the way to modern and what women want. 15. Dawn cigarettes must be for women. They show all women in the ads. They are mild. 16. Iwould say, be active in life, sports atmosphere, enjoyment of a cigarette. 17. It was just a new cigarette that had been put out on the market. 18. I notice that a woman is usually in the ad and that it's more for women.

19. They seem to have women in the ads. This shows Dawn is for women. 20. Dawn Cigarettes is for the new liberated woman. It relies to heavily on the liberated woman which I find offending. They have nothing in common. 21. They have women in them. They have a new product named Dawn cigarettes. 22. It's for young people. It's a woman's cigarette. 23. The cigarettes are for women. The cigarette ad does not state whether or not it has tar and nicotine. 24. It was deeply satisfying. 25. It's an outdoors womans cigarette. 26. They're great for a woman. They're for the young and active. 27. Independent women smoke Dawn. They're an outdoor type cigarette. 28. It's a womans cigarette. It's slender for a woman. 29. They're for outdoor type people. They're for women only. 30. They're for the young and active. 31. The cigarette is for women. 32. It's for the outdoor woman. 33. It is for the liberated woman. Men would be impressed with women that smokes Dawn cigarettes. 34. They all have to do with sports. They remind me of the liberated woman. 35. Strictly a womans cigarette. It has a filter or menthol for a choice. 36. They are for young people. They seem to be telling you they're for smart looking women. 37. It is for a different type of woman. It's for the outdoor people. 38. Strictly for an active woman. 39. Seems like a woman's cigarette. Doesn't need the men. It was too-sports like, doesn't sound like the brand name.

40. Doesn't tell much about cigarettes. It emphasizes women's lib. The women are surrounded by good-looking men. It's trying to make you think you'll become attractive like these girls if you smoke Dawn. 41. Drinking beer and smoking cigarettes is appealing. Relaxing and smoking is appealing, trying to get men to try these cigarettes. 42. It attracts men to smoke them. 43, The ad doesn't tell anything about cigarettes. There were too many distractions, too much detail in photo. 44. No idea about the cigarette itself but it would be a nice cigarette. 45. They're strictly for young women, they're for the mature. 46. It attracts men to smoke Dawn. It looks like women are enjoying the cigarette. All are sportswomen. 47. Sportspeople smoke them. 48. Sexy women smoke them because good-looking women are self- confident enough to smoke and do things they like such as sports. 49. They are more for women than for men. They are a slender cigarette. The taste is probably mild and not harsh, more for the feminine touch. 50. They show the gals all seem to be interested in sports or the outdoors and that doesn't interest me because I'm the indoor type. 51. The women look liberated. They look like they are on their own with their own kind of cigarette. 52. They're for Swingers. The ad appeals to women under the age of thirty. 53. The impression that it's a womans cigarette. The person that smokes Dawn is very active and outgoing. 54. It's for fun people. There was too much sports. 55. They seem to be geared to women. Active women smoke them the way active men smoke Winston. 56. I get the impression that it might be a menthol cigarette. It was cool looking. 57. Carefree - relaxed - enjoyable - satisfaction, the photography and the expressions on the peoples faces, they're definitely for young people that enjoy life.

58. They are basically for women. It's an outdoor type of cigarette. 59. They're trying to say that a lot of people smoke them. 60. It was something about nature or having fun. I didn't get anything about the cigarette itself. 61. They're a slim cigarette for women. 62. They're mostly for girls because in all three ads the girls are holding them. 63. They make you happy. They're all smiling. The flavor comes in both menthol and regular. 64. It used to be that women were not allowed to smoke and if they did it was terrible. Now, women can do as they please. It was a competition type thing. If you want to smoke then you should. 65. Sporting, smooth, relaxing, exciting. 66. I think that they're trying to push the idea that if you smoke the cigarette you can have a lot of fun with men. Also, I remember the cigarette being slender. 67. Because it's a cigarette for a woman, it might not be a strong cigarette. 68. It's a woman's cigarette. It's a rich, full cigarette. 69. Activity. They're all doing something. It's a womans cigarette. 70. Flavor. No let down flavor. It had menthol. 71. That they are to be smoked in the outdoors. They were for women. 72. I'm not sports oriented so I didn't appreciate the ads. 73. It's like the woman is right up there with the man. Competition, pretty, sexy, they guys seem to like her. 74. It's for the active person who has so much going for her, this woman smokes Dawn. 75. It's a cigarette for the rough.and tough woman. Women are doing men's things. 76. It was a mild cigarette for women. 77. All ads say the same. Marlboro and Winston do the same thing. 78. Freshness. 79. The ad seemed to be out-doorsy. What they're trying to tell me is that they're pleasurable.

80. It must be a fun cigarette. Looked like they were having fun, doing the things they like. 81. The ad doesn't tell me anything. They're supposed to be slender and satisfying. 82. That anybody can smoke them. Some ads just have women insite. This is for both because of the picture. 83. They are showing women doing things as they usually do. I think it's a mans cigarette also. They would probably have a harsh taste because they are showing the outdoors. 84. They are for women. 85. I get the impression that they are more for men. Because-: of the sports there, I don't think the women would like it. 86. They are for an active person who is always on the go. It must have been a woman's cigarette, because only women are smoking them. 87. They are appealing to women in their ad. They are a slim cigarette and possible the shape would be more attractive to a woman. 88. It looks like a mild, smooth cigarette that's made with the woman in mind. They look like they'd be satisfying without being too harsh or strong. 89. It's like an outdoorsy light kind of cigarette. It looks like the women are enjoying the cigarettes and are having a good time. 90. It's a ladies cigarette and you're something special if you smoke it. Everyone in the ad has won first prize so it shows the people who smoke Dawn are winners. 91. It's for the active women, geared for women but is a mans cigarette. Reminds me of Marlboro ad with man in it. He gets pleasure out of it, a strong cigarette. 92. It looks like all the fun people in life smoke them. It looks like everyone is having a good time. 93. Strictly women smokers. You don't see any man with cigarettes in any of the ads. 94. They are more for young people. They are a winner, a woman's cigarette with full rich flavor. 95. They're for all types of women. 96. Marlboro's man cigarette - ads appeal more to man - advertise to a man.

97. If you smoke you get men. Everybody seems to be enjoying themselves. 98. The cigarette smoker is highly vivacious. She is active. She's attracted to men, but she's her own boss, a liberated woman. 99. Women are doing things,Virginia Slims - give you the feeling women are not equal. It took them a long time to get where they are. 100. It's a cigarette made especially for women, a full bodied cigarette. 101.. They are outdoors cigarettes and they are for women. 102. They were filtered and menthol, and there were horses on the ad like the other ad for Marlboro. 103. Not as strong as other brands. 104. From the ads you get the same ideas as Virginia Slims. A woman in a mans role, the liberated woman. 105. Most sports people would enjoy this cigarette. 106. It's a pretty good cigarette. It's not weak in flavor. Don't like a mild cigarette. 107. For a woman interested in sports -- liberated women -- look feminine. 108. It's a lady's cigarette. There were men in the background. She looks to be living the good life. 109. Obvious to do with sports'- champion sports. 110. To be a winner smoke Dawn. The picture shows winner of something like car race or fishing contest. 111. Rnpression of younger set - appears to make you sexy. 112. They are ugly. I don't want to smoke them. 113. They are made for women that they are new. They're for a woman, more satisfying than another woman's cigarette such as Virginia Slims. Women have won over the opposite sex. 114. It's a refreshing cigarette. You could tell she never smoked more than one drag off of her cigarette. 115. You always have friends around. You have fun. You are accepted and given a better chance of catching a husband. 116. It's strictly for women. You would be sexy if you smoked them.

117. The first thing that turns me off is that it is a woman's cigarette and it might be too mild. It might be more interesting if it didn't say it was a woman's cigarette. 118. She's playing a part of a winner in all the situations. It was just for women. If a man smokes them, does he turn into a woman. 119. Women's Lib -- It's new. I'd be interested in trying by looking at the ad. It was more today than Virginia Slims was. More my generation. 120. The advertisements they have about cigarettes just don't fit in. The women are doing what the men are doing. 121. It is trying to say that Dawn is the Number One brand for women. 122. She seems to be enjoying the cigarette. It is supposed to be a womens cigarette. 123. Seems like it would be nice to smoke. Just seems interesting. 124. The man is rolling tires and pouring beer. I can't say the flavor because I never smoked one. 125. I felt that they were geared toward the female. It appears from the ad that women are asserting themselves. I disliked them using the words slender and slim and spirited in the ad. 126. It makes you appealing. Because you smoke Dawn cigarettes glow you would be the type who would get the prizes for her house. 127. Just that it was a cigarette for women. 128. It is a woman's cigarette. Men seem to be interested in women who smoke Dawn cigarettes. 129. The women were individuals, but they were surrounded by men. They were very feminine. 130. This lady enjoys her cigarettes from the expression on her face. 131. None other than they're for women. They are light. 132. Really all the girls are smoking them. This is no time for a let down flavor. 133. It has a filter that's good. It's a cigarette that's light, and mild because it's for women. They have full rich flavor. 134. They're for a lady.

135. Well, it seems to me all the ads are a name getter. Well, they definitely are a woman's cigarette. 136. It was as if the women were competiting with the men. 137. Its seems like it would be a harsh cigarette from the way it was described. It was like a Camel cigarette because it said deeply satisfying and full rich flavor. The rugged sort of woman smokes them. 138. It brings the woman out, the women is included in the group. They are menthol. 139. They're appealing to the liberated woman, they,'re placing women in a position with men, being things men usually do, she's at the rodeo, races, fishing, and it's to definitely let you know it's a womans cigarette. 140. They look pretty good, and the wording is catchy. "Taste the triumph." Each picture shows someone who has triumphed in one field or another. 141. Freshness, from the water and the outdoors scenes are shown. 142. They're made for a woman because she's smoking them. They also look like a winners cigarette. 143. They're mainly for women because it says so on the ad and there's a woman smoking them in the picture. They all seem to have the same set-up with the horse and outdoor scene in Marlboro. 144. Dawn is for the liberated woman. All these women are winners at typical male sports. Dawn has the flavor of a mans cigarette. 145. I see a totally modern approach here, they are showing things that are happening now. The everyday things as opposed to the Virginia Slim ad that takes you back in time, like the 20's. 146. They're for women, like Virginia Slims, showing a girl with cigarettes with guys, all having fun. They don't have the tar and nicotine listed anywhere. They girls strike you as winners, one has a gold cup. 147. They're for women. There's only women smoking them. They must be good, everybody is winning something. They're all in the winners circle. 148. It says cigarettes are for women. It's written on the pack. only women smoking it - glamour girls. 149. They are deeply satisfying and a woman's cigarette. I would try them, because they're a new type,of cigarette. 150. Sporty. It's a womans cigarette. The emphasis is on slenderness, slender, spirited, like 100's, liberated, looks better

151. If you smoke Dawn cigarettes you would become slender, pretty, and satisfied with people. Dawn would satisfy a woman's taste more than a man's taste because they're not as harsh. 152. Outdoorsie. I get the impression of space outdoors rather than confinement activity. The setting is outdoors in all of them and the overview in the back is space, activity because activity is going on. Space, activity outside are all elements of freedom. 153. The first thing you notice is the girls. They are active and liberated in appearance and dress. 154. It looks refreshing. They might be a mild cigarette. 155. They bring men around you. They make you happy. They are the taste you are looking for and that's about it. 156. They are obviously winners (the women), and I guess that's the impression they want to give. They are finished ads. It's good, they are not just dumb sex symbols. 157. It's a woman's cigarette. A woman who does a man's thing or is dependent, has a mind of her own. 158. The outdoor people. Looks refreshing. The packaging is different, very plain. 159. They are trying to connect it with your appeal to men and I don't see the connection. They are more slender and that's all. 160. The liberated woman doing her own thing. They are each doing their own thing, doing things women don't normally do. 161. They are not for the most feminine women. They are for the active, sport-active women. Because the picture has them involved in sports. 162. It seemed that everyone was enjoying them. They seem happy with it. They're having a good time. They claim they are better than other cigarettes. They're skinnier and taste better. 163. All different types of women smoke Dawn. They are types of women who are doing non-feminine things. 164. They are pushing the sex appeal of it which is very obvious in which would appeal to women in women's Lib. The picture gives this impression surrounded by two men and the women are very attractive as the men are too. 165. They are all about the sports women doing some athletic feat. You are supposed to be a winner if you smoke Dawn. Everyone depicts them winning smoething.

166. It's just like any other cigarette really. All the ads just want you to buy cigarettes. 167. They're for women. 168. They're designed for women. They're slender and so is the girl. 169. If you smoke Dawn cigarettes, you'll get all the men around you. They'll all do men's activities and the men like this idea probably. They're outdoor girls. 170. I get the impression their menthol cigarettes. Everything is outdoors so it reminds me of a cool menthol cigarette. 1,71. They're mild cigarettes. They're a new slim cigarette for women. 172. Women's liberation seems to be the idea of the advertisement. All the women are doing mens activities. 173. The cool women smokes this brand. She is liberated. 174. They are light-risk and satisfying. They're made just for the women. They are feminine and oriented toward females. 175. They seem to give the impression they're for the outdoor, liberated type of women. The women in the ads are liberated. The woman who smokes Dawn would be liberated. 176. They are something new for women. They're supposed to have more satisfying taste. They're aiming for women's market. They've got a good manufacturer, R. J. Reynolds. 177. It's a ladies cigarette. They're advertising more for women not for men. It says it's a new cigarette for women. They say they don't have a let down flavor but most women's cigarettes do. 178. They're just for a new woman. There is a new era coming. Just like Virginia Slims, it gives the same impression. 179. I don't like the idea that they're just out for women. They're exploiting women. They're just trying to cash in on women's market. 180. It is a new cigarette. It's for women only. I'm sure that men can smoke too. The ads are appealing to a certain kind of woman in the picture. 181. I just like the pictures. The people they chose and no impression about the cigarette was received from looking at the ads. 182. Reminds me of Marlboro. The pack does and the sporty ads. The cigarettes don't do anything for me because the box is so plain. My attention is drawn more to the ads than the cigarette cause the box is plain.