RJ Reynolds
Advanced Tobacco Products, Inc Consisting of 1,250,000 Shares of Common Stock and Warrants to Purchase 625,000 Shares of Common Stock.
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0
'1- 6 Ou / "',
1,250,000 Units
Advanced Tobacco Products
Consisting of 1,250,000 Shares of Common Sto
and Warrants to Purchase 625,000 ,
Shares of Common Stock
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Inch;,~~~ 29 i964
OFFICE UF dFi LIC_1 i I Oi. -
A~ REPORT SEP.~,'
A11 of the Units offered hereby are being sold by the Company. Each Unit consists of one share of
Common Stock and one 'Warrant to purchase one-half share of Common Stock. The shares of Common
Stock and Warrants constituting the Units will not be separately transferable until August 21, 1984
(90
days after this offering), or such earlier date as may be determined by the Company with the consent
of
the Representative of the Underwriters. See "Description of Units."
Even multiples of Warrants may be exercised to purchase shares of Common Stock at an initial
exercise price of $7.00 per whole share, subject to adjustment in certain events. Each registered
holder of
Warrants may exercise his Warrants in whole or in part, at any time after the date the Warrants
become
separately transferable until May 31, 1986, except that under certain circumstances the expiration
date may
be accelerated by the Company. See "Description of Warrants."
Prior to this offering, there has been .no market for any of the Company's securities. See
"Underwriting" for information relating to the factors that were considered in determining the
initial public
offering price.
THESE SECURITIES INVOLVE A HIGH DEGREE OF RISK AND PURCHASERS MAY
SUSTAIN A LOSS OF THEIR TOTAL INVESTMENT. SEE "RISK FACTORS." ~
.
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
SECURITIES AND EXCHANGE COMMISSION NOR HAS THE COMMISSION
PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
Per Unit ......................................................................
Total(3) ........................................................................
Price to Public
$6.50
$8,125,000
Underwriting
Discount(I )
$.5525
$690,625 J
Proceeds to
Company(2)
$5.9475
$7,434,375
(1) See "Underwriting" for information concerning indemnification of the Underwriters and Unit
purchase warrants to be sold to the Representative of the Underwriters.
(2) Before deducting estimated expenses of $300,000 payable by the Company.
(3) The Company has granted to the Underwriters an option to purchase up to an additional 187,500
Units to cover over-allotments. If all such Units are purchased, the Total Price to Public,
Underwriting
Discount and Proceeds to Company will be $9,343,750, $794,219 and $8,549,531, respectively. See
"Underwriting." This prospectus also covers 4,692,122 shares of Common Stock to be issued in
connection
with an acquisition. See "The Company."
The Units are offered by the several Underwriters when, as and if delivered to and accepted by the
Underwriters and subject to certain other conditions, including their right to reject orders in
whole or in
part. It is expected that delivery of the Units will be made against payment therefor in Dallas,
Texas on
or about May 31, 1984.
Schneider, Bernet & Hickman, Inc.
May 23, 1984
0
0
r
I

r
'I'he Smokeless Cigarette and the packages in Nhich it %%ill be sold.
free-flow mouthpiece
Cross-section %ieN of the Smokeless Cigarette.
The Company intends to furnish its shareholders and holders of Warrants. after the close ofcach
fiscal
\,ear. an annual report containing audited financial statements. In addition. the Company intends to
furnish
its shareholders and holders of Warrants quarterly reports containing unaudited financial
information.
1\ CO\\ECFIO\ W1Ttl 'fHIS OFFERI\G,'I'HE: l:\DE:RWR1'I'ERS N1A1' OVk:R-A1.1.0T
OR E:FFECf TRA\SACI'1O\S WHICH STABILIZE OR \lal\'1'AI\ THE MARKET PRICE OF
THE l:\fTS,COMMO\ STOCK AND NVARRA\TS.aT a LEVELABOVETHA'I'WHICH MIGHT
OTHERWISE PREVAIL I\ THE OPEN MARKET. SUCH STABIL17_IN'G, IF COMME\CE:D,
MA1 BE DISCO\TI\LED AT A\1' TIME.
i

PROSPECTUS SUMMARY
The following summary is qualifred in its entirety by the detailed information and financial
statements
appearing elsewhere in this Prospectus.
THE COMPANY '
Advanced Tobacco Products, Inc. has developed a patented smokeless tobacco product (the
"Smokeless Cigarette") which has the appearance and feel and provides a sensation similar to a
conventional cigarette, but which delivers nicotine satisfaction to the user by inhalation of
nicotine vapor
in a manner not requiring the combustion of tobacco. The Company believes that the Smokeless
Cigarette
delivers an amount of nicotine per inhalation within a range of amounts received per inhalation from
conventional cigarettes and contains flavorings similar to those commonly used in conventional
cigarettes.
Because the use of the Smokeless Cigarette does not involve the combustion of tobacco, the user
inhales
none of the carbon monoxide or tars produced by tobacco combustion which the United States Surgeon
General has determined may cause cancer and increase the risk of heart disease. In addition, the
Smokeless
Cigarette does not expose the user or others to smoke and the related odor associated with the use
of
conventional cigarettes and, as a result, may be enjoyed where conventional cigarette smoking is
prohibited
or is socially unacceptable.
The Company intends to market the Smokeless Cigarette as a pleasurable nicotine product and not
as a product intended to discourage or reduce smoking or to have therapeutic benefits. The Company
believes most users of the Smokeless Cigarette will be smokers of conventional cigarettes who wish
to reduce
their health concerns or who wish to enjoy the inhalation ofni_cotine in stt;oking restricted
environments.
During the past five years the Company's activities have included product development, clinical and
consumer testing, and the development of promotional and advertising plans. The Company intends to
finance its initial product marketing, including television advertising, and commercial scale
production
with the proceeds of this offering.
THE OFFERING
Securities Oftered ..................... 1,250,000 Units (the "Units"), each consisting of one share
of Common
Stock and one Warrant to purchase one-half share of Common Stock.
Even multiples of Warrants may be exercised to purchase shares of
Common Stock at a price of $7.00 per whole share, commencing on
August 21, 1984, and expiring on May 31, 1986, unless such date is
~ accelerated by the Company under certain terms and oonditions.(1)
Common Stock Outstanding
After Offering ........................ 6,987,600 shares.(1)
Use of Proceeds ....................... Approximately 53,100,000 to finance advertising and
promotional costs;
$1,500,000 to finance the purchase of manufacturing equipment;
5700,000 to finance the production of inventory necessary to
commence commercial scale operations; 5350,000 to finance
leasehold improvements; $250,000 to finance market research;
$700,000 to finance other anticipated operating expenses prior to
commencement of commercial scale operations; and the balance for
additions to working capital. See "Use of Proceeds."
Risk Factors ............................ The Units offered hereby involve a high degree of risk and
substantial
dilution. See "Risk Factors" and "Dilution."
NASDAQ Symbols .................. Units: ATPIU; Warrants: ATPIW; Common Stock: ATPI
(1) Excludes 625,000 shares of Common Stock issuable upon exercise of the Warrants, 187,500 shares
of
Common Stock which may be sold pursuant to the Underwriters' over-allotment option to purchase
187,500 Units
and up to 93,750 shares issuable upon the exercise of Warrants included in such Units, and 150,000
shares of Common
Stock issuable upon exercise of Unit purchase warrants to be purchased by the Representative of the
Underwriters and
upon the exercise of Warrants included in the Units covered by such warrants.
3

SELECTED FINANCIAL INFORMATION
THE COMPANY AND PRO FORMA - THE COMPANY
AND NCC GROUP, LTD. COMBINED
Drcember 31 March 31, 1984
,
1983
Historictl
Historical Pro Forvu
Combined(1) As
Adjusted(Ix2)
Balance Sheet Data:
Working capital ..........................................
S 2,125
S 127,461
S 195,598
57,329,973
Total assets ................................................. 29,668 279,734 703,691 7,838,066
Total liabilities ............ ..................... .... 16,284 57,496 32,978 32,978
Total shareholders' equity .......................... 13,384 222,238 670,713 7,805,088
August, 1982
(Date of
Lcepdon
of NCC) to
December 31,
Yeu
Ended
December 31,
'Ibree Months
Ended
Mvch 31,
1982 1983(3) 1983 1984
Operating Data(3):
Advanced Tobacco Products, Inc.:
Revenues - interest ................................
$
S 2,762
Total expenses ......................................... 16,000 13,908
Net loss .................................................... S(16,000) S 1( 1,146)
Net Ioss*per share ..................................... ' R.04) 01 )
Pro Forma Combined - Advanced
Tobacco Products, Inc. and NCC
Group, Ltd.
Revenues - interest ............. ...................
17;117
28,459
7,177
3,946
Total expenses ......................................... 178,598 263,173 37,842 70,473
Net loss .................................................... S 161 481) S 2( 34,714) S 3( 0,665) S
6( 6,527)
Net loss per share ..................................... S(.OS) K. 01 )
(1) Assumes the purchase by the Company of the assets, subject to the liabilities of NCC Group, Ltd.
and the issuance by the Company of 4,669,692 net shares of Common Stock in connection therewith. See
"The Company" and "Management - Certain Transactions."
(2) Gives effect to the sale of the Units offered hereby (exclusive of the 187,500 Units subject to
the
Underwriters' over-allotment option). Gives effect to the immediate application of the net proceeds
of the
offering to working capital, but does not give effect to the application of such proceeds over the
twelve-month period commencing with the closing of the offering as described under "Use of
Prooeeds."
(3) Includes only the operations of the Company from April, 1983 (date of inception) through
December 31, 1983.
This Prospectus assumes the purchase by the Company of the assets, subject to the liabilities, ojNCC
Group, Ltd., and the issuance by the Company oj4',669.692 net shares oJCommon Stock in connection
thereK,ith.
i
- .n
~
4 °
0

THE COMPANY
Advanced Tobacco Products, Inc. has developed and obtained United States and foreign patents
relating to a smokeless tobacco product (the "Smokeless Cigarette") which has the appearance and
feel and
provides a sensation similar to a conventional cigarette, but which delivers nicotine satisfaction
to the user
through inhalation of nicotine vapor derived from a small amount of a nicotine mixture contained
within
the product. Because the nicotine inhaled from the Smokeless Cigarette is not derived from the
combustion
of tobacco as is the case with a conventional cigarette, the user inhales none of the carbon
monoxide or
tars produced by tobacco combustion which the United States Surgeon General has determined may cause
cancer and increase the risk of heart disease. In addition, use of the Smokeless Cigarette does not
expose
the user or others to the smoke and the related odor associated with the use of conventional
cigarettes and,
as a result, may be enjoyed where conventional cigarette smoking is prohibited or is socially
unacceptable.
The Company intends to market the Smokeless Cigarette as a pleasutable nicotine product and not as a
product intended to discourage or reduce smoking or to have therapeutic benefits.
The Company believes that the Smokeless Cigarette delivers an amount of nicotine per inhalation
within a range of amounts delivered per inhalation from many conventional combustible cigarettes.
The
Company's belief is based upon clinical testing of subjects after use of Smokeless Cigarettes and
conventional cigarettes and the Company's analysis of Federal Trade Commission reports regarding
approximately 200 varieties of conventional cigarettes. The clinical studies upon which the
Company's
belief is based were performed by individual physicians and clinical researchers who at the time of
their
studies were independent of the Company. The Company believes, however, that the nicotine delivery
of
the Smokeless Cigarette and of conventional cigarettes varies substantially among individual users
due to
differing smoking or nicotine inhalation habits.
The Company believes that most users of the Smokeless Cigarette will be smokers of conventional
cigarettes who wish to reduce their health concerns or who wish to enjoy nicotine in restricted
smoking
environments or when others may be offended by conventional cigarette smoke and odor. According to
an independent study, in 1982 approximately 56 million Americans smoked 633 billion conventional
cigarettes purchased at retail for $23.4 billion. Many of these smokers' use of combustible
cigarettes has
been restricted in certain public areas and business and commercial environments by local ordinances
adopted under smoking restriction laws currently in effect in a majority of states, many of which
laws have
been recently enacted.
EGC Associates, Inc., an independent market research firm retained by the Company, has completed
a study of consumer acceptance of the Smokeless Cigarette involving shopping mall intercept
interviews
in Los Angeles, Chicago, San Antonio, Oklahoma City and Columbus, Ohio. Of the 550 cigarette smokers
interviewed after sampling the Smokeless Cigarette, 44% indicated they would be "very likely" to
purchase
the Smokeless Cigarette on a trial basis if it were available, 30% indicated they would be "somewhat
likely"
to do so, and 26% indicated that it was "not too likely" that they would purchase the Smokeless
Cigarette
on a trial basis. Of those interviewed, 12% indicated they would be willing to pay more for "a day's
worth"
of the Smokeless Cigarette than for a pack of conventional cigarettes, 46% indicated they would pay
the
same amount, 41 % indicated they would pay slightly less than such amount, and 5% did not know what
they would pay. The study attempted to measure only the initial interest of consumers in the
Smokeless
Cigarette and may not be indicative of a level of sustained acceptance of the Smokeless Cigarette in
the
markets tested or in other markets.
The Company has commenced the development of its advertising and promotion plan with the
assistance of an advertising and promotion firm. During 1984 the Company intends to continue
consumer
testing in order further to develop its advertising and promotion program. The Company intends to
commence the introduction of its Smokeless Cigarettes to the retail market in selected major Texas
cities
approximately twelve months after this offering and to expand its market throughout the United
States and
selected foreign countries on a region by region basis consistent with its production and marketing
capacity
and the results of its initial marketing. The Company has obtained a commitment for the completion
of
its initial manufacturing facility prior to the final quarter of 1984. The Company has also obtained
commitments from suppliers to provide conventional cigarette manufacturing equipment modified to
manufacture Smokeless Cigarettes.
5

Development of the Smokeless Cigarette was commenced in 1977 by Mr. J. P. Ray, President of the
Company. During 1978 and 1979 medical tests were performed regarding the nicotine delivered by the
Smokeless Cigarette. In 1978 Mr. Ray applied for a United States patent and a number of foreign
patents
intended to cover the technology underlying the Smokeless Cigarette. A United States patent relating
to
the Smokeless Cigarette was issued on August 18, 1981 and seven foreign patents were subsequently
issued
(eight additional foreign patents are pending). I
The Company was formed in April, 1983, under the name S. A. Vend, Inc., which was changed to
Advanced_Tobacco Products, Inc. in January, 1984. On September 19, 1983, the Company entered into
an agreement with NCC Group, Ltd., a partnership formed by Mr. Ray in August, 1982 to finance the
development and testing of the Smokeless Cigarette, under which the Company will acquire the
technology
relating to the Smokeless Cigarette and other nicotine products and the United States and foreign
patents
and patent applications relating to such technology. Unless the context requires otherwise, all
references
in this Prospectus to the "Company" include NCC Group, Ltd., Mr. Ray and other owners of the patents
and technology to be acquired by the Company through NCC Group, Ltd. The Company's principal offices
and facilities are located at 2929 Mossrock, Suite 130, San Antonio, Texas 78230, and its telephone
number
is (512) 340-5892.
RISK FACTORS
The Units offered hereby are speculative and involve a high degree of risk. In analyzing this
offering,
prospective investors should carefully consider, among others, the mattors set forth below. The
order in
which such risks are discussed is not necessarily indicative of their relative significance.
l.- Potential FDA Regnlitiod; Otber Governniental'Regulation and Taxationp'
General. The Company believes that its Smokeless Cigarette currently is not subject to significant
state
or federal governmental regulation or taxation. The Company's belief, however, is based upon the
opinion ;c
,~of its counsel Matthews & Braiiscomb, San Antonio, Texas, and itsspecial Food and Drug
Administ.ration~ ~
("FDA")oounsel 8urdiri &Galkins,ngton; D.C.-(tb the extent such opinions relate to matters within
the jurisdiction of or relating to the FDA), generally to the effect summarized below and in
"Business -
Governmental Regulation and Taxation." Such opinions are not binding on a court of law or the FDA,
however, and are based upon such counsels' interpretation of several significant statutes and
regulations,
discussed briefly below, which do not specifically include or exclude the Smokeless Cigarette as a
regulated
or specially taxed product. The Company has not sought any ruling or determination under any such
statutes or regulations, however, and, to the Company's knowledge, no court or governmental agency
has
ruled on the applicability of any such statutes or regulations to the Smokeless Cigarette.
Specifically, the
Company has not sought an advisory opinion from the FDA as to the "drug" or "new drug" status of the
Smokeless Cigarette, even though such an opinion might be obtained if the Company were to submit to
the FDA certain information relating to the Smokeless Cigarette and the Company's marketing plans.
The
Company has not sought such an opinion because the Company does not believe such an opinion is
necessary for the reasons set forth below under "FDA Regulation", because such an opinion, even if
granted, may be amended or revoked by the FDA at any time after it has been issued, and because the
Company believes that obtaining such an opinion would involve unnecessary time and expense (even
though the time and expense associated with a later assertion of jurisdiction by the FDA would
likely be
significantly greater than that associated with seeking such an opinion).
Therefore, there can be no assurance that the Company's manufacturing and marke.ting of its product
will not be materially delayed or otherwise materially burdened by governmental regulation or
taxation.
Such delays or other burdens could result from the amendment of current laws and regulations or the
enactment of new regulatory or taxation schemes as well as interpretations of current statutes and
regulations in the specific context of the Smokeless Cigarette.
FDA Regulation. The FDA has refused to assert jurisdiction over conventional cigarettes as
customarily marketed by maintaining the position that the Federal Food, Drug and Cosmetic Act (the
"FDC Act") generally does not apply to cigarettes containing nicotine or nicotine separately. The
FDA's
position was affirmed in 1980 by the United States Court of Appeals for the District of Columbia
Circuit
6

in Action on Smoking and Health v. Harris. Because of the foregoing, the Company does not believe
the
Smokeless Cigarette will be subject to FDA regulation.
However, the FDA can assert jurisdiction over cigarettes containing nicotine, or nicotine
separately,
as a drug when a jurisdictional basis, such as health claims by the vendor, exists. It is therefore
possible
that the FDA would determine that the Smokeless Cigarette is a "drug" or "new drug" and that the
Company would be unsuccessful in opposing such a determination. Should PDA regulation be imposed,
introduction of the Smokeless Cigarette into the United States market could be prohibited or delayed
for
an indefinite period pending FDA approval, and FDA approval of the Smokeless Cigarette could be
conditioned upon restrictions materially adverse to the Company's marketing efforts. If the
Smokeless
Cigarette is marketed in interstate commerce under such circumstances without an approved
application,
the Company could be in violation of the FDC Act and such violation could result in seizure of its
products,
irrjunctions and criminal penalties.
Prohibition of Television Advertising; Federal Excise Tax. The Federal Cigarette Labeling and
Advertising Act which, among other things, prohibits television advertising of and imposes labeling
requirements upon conventional cigarettes, and the federal cigarette excise tax statutes, apply only
to
"cigarettes," which are defined as a "roll of tobacco" wrapped in certain substances. Because the
Smokeless
Cigarette does not contain a "roll of tobacco", but rather nicotine and other purified substances
derived
from tobacco, and because neither the Federal Cigarette Labeling and Advertising Act nor the federal
cigarette excise tax statutes have been applied to smokeless tobacco products such as chewing
tobacco or
snuff, the Company believes the Smokeless Cigarette is not subject to such act or tax. Nevertheless,
the
Company has not requestcd a ruling or other determination regarding the applicability of such act or
tax
and is not aware of any controlling precedent, and it is possible that it could be successfully
argued that
the Smokeless Cigarette is sufficiently similar to conventional cigarettes to justify the
application of such
act or tax to the product.
The Company believes that the use of television advertising would provide the Company with the
most effective means of introducing the Smokeless Cigarette to the retail market and a substantial
competitive advantage over its conventional cigarette competitors. The application of the federal
ban on
television advertising to the Smokeless Cigarette would increase the risk that the Smokeless
Cigarette will
not be successfully introduced, and, if successfully introduced, will not sucoessfully compete with
conventional cigarettes and other competing products on a sustained basis. Since the federal ban on
cigarette
advertising commenced in 1971, the Company believes that very few new brands of conventional
cigarettes
have been successfully introduced, and only at a cost significantly in excess of the Company's
expected
financial resources.
Although the application of the federal cigarette excise tax to the Smokeless Cigarette may result
in
less net revenue to the Company per sales unit, the Company does not believe the amount of net
revenue
reduction would by itself cause its operations to be unprofitable. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations - Certain Factors Bearing on Results of
Future
Operations."
State Regulation. State statutes taxing cigarettes and cigars and restricting their use are also
believed
by the Company generally to be inapplicable because definitions of the taxed and restricted product
generally refer to "a roll of tobacco for smoking" without specifying nicotine alone as the relevant
substance.
The Company believes that the Smokeless Cigarette will be taxed and otherwise regulated under state
laws
as a smokeless tobacco product, such as snuff and chewing tobacco. However, a determination that
federal
laws and regulations concerning conventional cigarettes are applicable to the Smokeless Cigarette
would
likely result in interpretations of many state conventional cigarette laws such that they would be
applicable
to Smokeless Cigarettes. See "Business - Governmental Regulation and Taxation."
2. Uncertain Market and Competition
The Company is not aware of any previous attempt to market a product intended to provide nicotine
pleasure other than conventional combustible or smokeless tobacco products such as conventional
cigarettes, cigars, chewing tobacco and snuff. The Company believes that there is no market history
for
nicotine products which would provide a reliable basis for estimating the potential market for the
Smokeless
7

Cigarette or the advertising and promotional costs required to develop such a market. Furthermore,
because
the Smokeless Cigarette delivers nicotine vapor to its user, the Company does not consider the
Smokeless
Cigarette to be similar to recently introduced cigarette substitute products such as non-tobacco
combustible
cigarettes or special filters designed to eliminate or reduce the use of nicotine. However, there is
a risk that
the Smokeless Cigarette may encounter market resistance due to a perception that it is another
cigarette
substitute which eliminates or reduces the user's inhalation of nicotine. The Smokeless Cigarette
may also
encounter resistance to the extent conventional cigarette smokers regard the inhalation of the smoke
produced by tobacco combustion to be an essential part of their cigarette smoking enjoyment.
In addition to the risks associated with consumer acceptance of the Smokeless Cigarette, there is a
substantial competitive risk associated with the fact that the Company's resources available for
promotional
activities and advertising will be small when compared to the resources of most manufacturers of
conventional cigarettes and other potential competitors. Consequently, there can be no assurance
that the
Company will be able to compete effectively with manufacturers of conventional tobacco products or
with
any competitive nicotine delivery products not yet developed, will be able to defend successfully
its patent
rights, or that the market for the Smokeless Cigarette will be substantial and within the Company's
financial
ability to develop. Furthermore, the Company's marketing strategy relies to a significant extent on
the
anticipated use of television advertising, which is prohibited under federal law as to conventional
cigarettes.
This law has not been interpreted in the context of the Smokeless Cigarette. See "Risk Factors -
Untested
Patents" and "- Governmental Regulation" and "Business - Competition."
3. Lack of Ssles and Earnings
During the past five years the Company's activities have consisted of product development, clinical
and consumer testing and the development of promotional and advertising plans. The Company has not
yet commenced commercial scale manufacturing or retail sales of its Smokeless Cigarette. Since
commencement of operations by NCC Group, Ltd. in August, 1982, through March 31, 1984, NCC
Group, Ltd. had an accumulated net loss of $435,576. During the period from inception in April,
1983,
through March 31, 1984, the Company had an accumulated net loss of 527,146. The Company does not
anticipate that it will have significant sales or operate at a profit for at least twelve months
after the date
of this Prospectus. Furthermore, the Company anticipates that its operations will result in
decreases in its
working capital for at least 24 months after the date of this Prospectus because initial retail
sales are not
expected until approximately twelve months after this offering and because a significant amount of
working
capital is expected to be used as inventory and accounts receivable increase prior to and after the
commencement of initial retail sales. The Company believes, however, that the proceeds of this
offering,
together with its cash on hand, will be sufficient to meet its cash needs for at least twelve months
following
this offering. See "Management's Discussion and Analysis of Financial Condition and Results of
Operations."
4. Untested Patents
The Company currently holds one United States patent, and holds seven foreign patents and currently
pending patent applications in eight other foreign countries paralleling its United States patent
relating to
the basic technology underlying the Smokeless Cigarette. In addition, the Company has applied for
patents
covering certain improvements to the Smokeless Cigarette and inventions concerning certain other
nicotine
related products. The Company has received an opinion from its patent counsel, Arnold, White &
Durkee,
Houston, Texas, to the effect that the product which it intends to market, as well as the process
which it
intends to use in manufacturing its product, do not infringe any known U.S. patent rights of other
parties.
Nevertheless, the foregoing opinion is not binding upon any court or governmental agency and none
of the Company's patent rights have been litigated or subjected to judicial scrutiny. Moreover, the
Company
believes that many courts have been unsympathetic to the holders of patents relating to relatively
simple
inventions such as the Smokeless Cigarette. It is possible that if a manufacturer of a similar
product could
demonstrate a significant difference between its product and the Smokeless Cigarette, the Company
would
be unable to prevent the sale of such product. Therefore, if the Company's patent rights are tested
in
litigation, there can be no assurance that patent rights affording substantial competitive
protection to the
Company will be upheld or that such rights would prevent the marketing of competing products similar
in concept and design to the Smokeless Cigarette. Furthermore, there is no assurance that the
Company
8

would be able to absorb the expenses of patent litigation against any infringers if necessary to
enforce the
Company's rights. Nevertheless, the Company intends, to the extent of its financial resources,
vigorously
to defend its patent rights with respect to competing products it believes infringe upon such righu.
See
"Business - Patents and Trademarks."
5. Control by Officers, Directors and Current Shareboiders
After completion of this offering and assuming the exercise of the Wari-ants, the officers,
directors
and existing shareholders of the Company, and the owners of the Smokeless Cigarette patent and
related
rights, will own approximately 75% of the shares of Common Stock of the Company then outstanding.
Accordingly, since the Common Stock of the Company has no cumulative voting rights, such officers,
directors, shareholders and owners will be in a position to elect all of the directors of the
Company and
to control its business policies. See "Principal Shareholders."
6. Dilution
This offering involves immediate substantial dilution of the book value of the Common Stock of the
Company from the offering price per Unit. See "Dilution."
7. Possible Release from Escrow and Rule 144 Sales
All holders of the Common Stock other than purchasers of Units have agreed with the State Securities
Commissioner of Texas to deposit into escrow an aggregate of approximately 3,000,000 of the
5,737,600
shares of the Company's Common Stock they will own after the transactions described in this
Prospectus.
The escrow agreement generally provides that such shares may not be released from escrow prior to
the
fifth anniversary of this offering, and thereafter only in aggregate annual increments of
approximately
600,000 shares, unless (i) the Company's net earnings in each of any two consecutive fiscal years
are at least
equal to the product of 10% of the public offering price per Unit times 6,987,600 (the number of
shares
of Common Stock outstanding immediately after the closing of this offering), (ii) the Company's
accumulated net earnings after this offering are equal to or greater than the product of 30%
(increasing by
6 percentage points per year in each year after the fifth anniversary of the effective date of the
Registration
Statement of which this Prospectus is a part) of the public offering price per Unit times 6,987,600,
(iii) the
closing price per Unit or the combined closing price, as the case may be, per share of Common Stock
and
per Warrant if the Common Stock and Warrants are separately tradeable, for at least 90 consecutive
trading
days shall have been at least (a) S 13.00 (adjusted for stock splits and stock dividends) at any
time on or
before the fifth anniversary of the effective date of the Registration Statement of which this
Prospectus is
a part, or (b) 59.75 (adjusted for stock splits and stock dividends) at any time after the fifth
anniversary
of such effective date, or (iv) a tender offer or an offer to merge or otherwise acquire the
Company's
Common Stock or substantially all of its assets pursuant to which the public shareholders of the
Company
are entitled to receive not less than the same value per share (which must be cash if the offer is
made by
certain affiliates) as the existing shareholders is made by a third party and accepted by the
Company or
the holders of a majority of its Common Stock.
In addition to the foregoing escrow agreement, all holders of the Company's securities have agreed
with the Representative of the Underwriters to refrain from selling any shares of Common Stock in
the
public trading market except pursuant to the provisions of Rule 144 under the Securities Act
applicable
to "restricted securities," even though 4,692,122 of such shares issuable in connection with the
acquisition
of the Smokeless Cigarette patent rights are covered by the Registration Statement of which this
Prospectus
is a part and, absent such an agreement, the holders of such shares would generally be able to
resell their
shares free of such restrictions. Unless previously waived by the Representative of the
Underwriters, this
agreement will result in the eligibility for sales in the public market, subject in some cases to
the foregoing
escrow agreement, of 990,478 of the currently outstanding shares of Common Stock beginning in
September, 1985, 55,000 shares beginning in January, 1986, and the balance (4,692,122 shares) two
years
following the completion of this offering. The availability of such shares for resale may have an
adverse
effect on the market price for the Company's Common Stock.
The release of any of the foregoing shares from escrow and the availability of any of the foregoing
shares for resale pursuant to the agreement with the Representative ofthe Underwriters may have an
adverse
effect on the market price for the Company's securities.
9

8. Dependence on Key Personnel
The Company will be heavily dependent on the efforts of certain of its executive officers. The loss
of the services of one or more of these individuals could materially adversely affect the Company.
While
certain of such executive officers have had experience with other consumer products and have been
involved
in the development of the Smokeless Cigarette, none has had experience in the packaging or
manufacturing
of the Smokeless Cigarette. See "Management." Futhermore, the Company's adticipated operations will
require it to employ and train a significant number of additional employees. There can be no
assurance
that the Company will be successful in recruiting or retaining personnel of the requisite caliber or
in the
requisite number to enable the Company to conduct its business as proposed. See "Business -
Employees."
9. Possible Products II.iability Claims
Because the Smokeless Cigarette is a novel nicotine delivery product and because manufacturers of
conventional cigarettes have been subjected to products liability lawsuits based on the content of
conventional cigarettes, the Company may be subjected to products liability claims from persons who
use
the Smokeless Cigarette in the manner intended by the Company. However, the Company believes that
normal use of the Smokeless Cigarette is no more harmful, if at all, than the inhalation of nicotine
through
the smoking of conventional cigarettes. The Smokeless Cigarette contains an amount of nicotine
comparable to that contained in some brands of conventional cigarettes and less than is contained in
most
cigars. As is the case with conventional cigarettes and cigars, the amount of nicotine contained in
a
Smokeless Cigarette may be harmful if swallowed. Consequently, the Company may be subjected to
products liability claims from persons who may use the Smokeless Cigarettes in ways not anticipated
or
intended by the Company. The packages in which the Smokeless Cigarettes will be sold will bear a
warning
that the Smokeless Cigarette may be harmful if swallowed. See "Business - The Smokeless Cigarettes."
The Company maintains an umbrella insurance policy providing up to S 11,000,000 in coverage and
intends to obtain additional excess products liability coverage of approximately S20,000,000 prior
to
commencing commercial operations.
USE OF PROCEEDS
The net proceeds from the sale of the 1,250,000 Units offered hereby are estimated to be
approximately $7,100,000, excluding any proceeds from any exercise of the Underwriter's
over-allotment
option or from any exercise of Warrants. The following table sets forth each intended use of
proceeds and
the percentage of the aggregate net proceeds represented by each. Pending such uses, the net
proceeds will
be invested in short-term, interest-bearing obligations, such as certificates of deposit issued by
banks,
government obligations and money market securities.
Inteoded Use of Proceeds
Amount % of Aggrce.te
Net Proceeds
Advertising and promotional costs ................................... 53,100,000 43.7%
Purchasing, modification and refurbishment of
manufacturing equipment necessary to commence
commercial scale operations ...........................................
1,500,000
21.1%
Construction of leasehold improvements to initial
manufacturing facility .....................................................
350,000
4.9%
Market research ................................................................. 250,000 3.5%
Production of inventory necessary to commence
commercial scale operations ...........................................
700,000
9.9%
Financing of other anticipated operating expenses prior
to commencement of commercial scale operations
(including S335,000 for management salaries) ..............
700,000
9.9%
Working capital ................................................................ 500,000 7.0%
The Company anticipates that the net proceeds from this offering, together with cash on hand, will
be sufficient to finance its operations for at least twelve months following the completion of this
offering.
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