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RJ Reynolds

in Response to Your Inquiry, the Enclosed Materials Describe Our Survey of the College Market -- 1980.

Date: 24 Nov 1980
Length: 2 pages
500720867-500720868
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Fields

Type
LETTER
Attachment
0867 -0968
Named Person
Management Science Assoc
Telmar
I, M.S.
Copied
I, O.J.
Laird
Unk
Recipient
Womble, O.J.
Date Loaded
27 Feb 1998
Request
Minnesota
1rfp93
Box
Rjr2335
Author
Engelman, F.L.
Monroe Mendelsohn Research
Characteristic
Marginalia
Site
Mdd
Mdic
UCSF Legacy ID
swm69d00

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Page 1: swm69d00
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Page 2: swm69d00
MONROE MENDELSOHN RESEARCH, INC. V/larkeling and (9pinion gesearch AREA CODE 212 684-6350 November 24, 1980 352 PARK AVENUE SOUTH NEW YORK. N Y. 10010 ~ o Mr. O.J. Womble D / Brand Promotion Manager R. J. R. Tobacco Co. Main Street U , Winston-Salem, North Carolina 27102 Dear Mr. Womble: In response to your inquiry, the enclosed ma e ia.ls describe our Survey of the College Market -- 1980. T e survey is not only exhaustive; it is also, to the best of o r knowledge, the most methodologically-rigorous measurement ever done of full-time undergraduate college students. The high completion rate of 76% means that projections to the universe of 4,391,000 students are based on 3,909 un- weighted responses from undergraduates in 140 institutions. Both the completion rate and probability sample selection result in a completed sample that is representative of students who live on and off campus and attend public and private and large and small colleges and universities. The four-volume report and the computer tape, which is on-line at IMS, Management Science Associates and Telmar, contain a wealth of marketing, media and demographic data, as the following documents illustrate. The cost of the complete survey, tape access included, is only $950. We thank you for your interest, welcome your questions and, of course, would be delighted to have your subscription. Sincerely, .~ Fred L. EngElman Senior Vice-President

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