Tobacco Documents Online

CAMPUS CONFERENCE CONSULTANTS November 10, 1969 Mr. John Mason, President R. J. Reynolds Tobacco Company 475 El Camino Real Millbrae, California Dear Mr. Mason: If it is remotely conceivable that cigarette smoking could be injurious to the health of a young boy or girl, how do you justify suggesting or implying in advertisements that smoking your cigarette product could possibly result in enjoyment or taste satisfaction? As the parent of seven, I raise the foregoing question since your advertisements, which I have observed, certainly strongly suggest - as a matter of fact, vividly portray, suggest and imply- smoking s being wholesome, beneficial, flavorsome, satisfying and desir~able. I am interested in knowing how you support such claims for your product. ROBERT J : WARD President RJW/sv s U '~' - . f '!L= 2778 Rosecrans Street 6721 El Colegio San Diego, Calif. 92106 Goleta, Calif. 93017 (714) 222-7140 (806) 966-1616 REPRESENTING A SELECT CLIENTELE AT UNIVERSITIES AND COLLEGES - OFFERING THE FINEST ACCOMODATIONS FOR CONFERENCES AND CONVENTIONS.