Tobacco Documents Online

J ~ N 1 I aC'o /P. 0. Box 55, ` Lebanon, Oregon, 97355 J<..nuary 14, 1977 Mr. D. .', Grout, Vice President - Sales, R. J. Reynolds ^obacco Co „ Winston-Salem, h. C., 27102 Dear 2"r . Grout : I h-.ve nrt; c?--?Pin -^our c, rnr~cttes which I feel sure C„ would increase your sales ccnsiderably, oe-lieve you should o`'i'er cirarettes with trie_~apers in two coas_ 1~e7.I_ ~s n4-_r.al__w._:ate. The colors shoul~i~_ be sc_.oos co ors o. :he ^lor colle;7es, T~1is c- r rQpe irculd autorati- cally take ^ I-:e ac^e-=ted c rs ,~ed on vario'~.s holid vs, T?-:us ti c a. orange would be appropria te for Halloween as well as for lda'r.o tate College, Mercer, 0'r.].ar:oma State, Oregon State, Princeton, Pacific and rz3r~y other schools, De.:,and wo•ald be ass;r ed for table accent and many novelty uses. About a dozen combinations of co's ors would cover most of the de.~.and. Blue and gold are the school colors of 21 .ajor colleges including California, U. C. L. A., Pitts- burgh and Notre Da=e, Alon-` with these there are countless sr,all college, junior college, high school and professional teams using the same colors. The color t'~eme s:o-r.ld be extended to the packages as to the ci~are -,,,es. and the cartons as well pbp Pa s' nce 1~„bUt during P'~nSt nf -~+.• t•~nry'i nP _i f_ p T was _ the Sales 1+~~ n F r od nanufacturer, Shoulc you decide toause this idea, Iwo•.:ld P=ect to be rewar ea wi h an anb_r_QA_r_i_ate _sum- o w r treasury stock, also the firs car on o red a' ^ l• tes manu- ...r.._ ....~......~ Itzaaftz . facture , ..~..._ Sincerely yours, 1z~ ' -nl C~1rI~ ~Y =~ ~ ~~ ~ ~