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CIGARETTE TEST 324 vs 435A CALLBACK QUESTIONNAIRE (smokers of Winston) PR-66-7 FILL IN DOWN TO DOTTED LINE AT TIME OF PHONE SCREENING ~ -~ DATE OF MAILOUT ~ CALLEACK TO BE DONE a- e NAME PHONE ADDRESS CITY & STATE Number of cigarettes smoked per day Type of cigarette FILTER NON-FILTER 8rand of cigarette WINSTON CAMEL Sex of respondent MALE FEMALE - - -------------------- - -- ------- DATE CALLSACR ACTUALLY DONE INTERVIEWER Hello, I!at . May I speak to ? I'm here to talk wi you a u e cigarettes you rece_ve . la. Did you finish all the cigarettes in the two packs you were to smoke first -- they were numbered 324 7 YES I TI NO I_I* CIGARETTES b. About how many did you smoko? 1 2 3 8 9r.~ 10 2a. Did you finish all the cigarettes in the other two packs -- they were numbered 435 7 YES 1T1 NO 1_Is., b. About how many did you smoke? 11 CIGARETTES 3. Considering everything about cigarette 324 -- how satisfied were you with it? Would you say you were I T.... COMPLETELY SATISFIED FAIRLY WELL SATISFIED NOT TOO WELL SATISFIED NOT AT ALL SATISFIED 12 0 Y ~ I y

4. Considering everything about cigarette 435 -- how sptisfied were you with ik? Would you .ay you were ® .... COMPLETELYSATISFIED FAIRLY WELL SATISFIED NOT TOO WELL SATISFIED NOT AT ALL SATISFIED 13 5. What did you not like about cigarette 324 ? 14 15 16 and what else? 17 6. What did you like about cigarette 324 7 18 19 20 and what else? 21 7. Now let's talk about the ones you smoked last. What did you not like about cigarette 435 ? 22 23 24 and what else? 25 t. what did you like about cigarette 435 ? 26 27 28 and what else? 29 ~

-3- 9. All things considered, which did you like better -- the 324 cigarettes or the 43S cigarettes? 324 1'r1 435 I-TI [LIKE EQUALLY 171] @* SKIP TO QU.11 10. What are your reasons for liking that one better? What other reasons? 11. I'd like you to tell me which cigarette was better on each of the following items -- 324 or 435 ? IREAD N A I AND R THEN GO TO E T 124 AA S EQUAL Flavor, taste ~1I 1?1 I -f I The right amount of mildness IX I (-VI Firmness of packing ~ I?I I 31 Coolness IY I ID I31 The right amount of strength ED 1IL-I Ease of drawing l? I ID Smoothness ITI tD IMI 12. How would you say cigarette 324 compares with Winston ? Do you like 324 better or Winston better? 324 1T1 WINSTON I? 1 [LIKE EQUALLY IMI] 13. How would you say cigarette 435 compares with winston 7 Do you like 435 better or Winston better? 435 I_T-1 WINSTON I'FI [LIKE EQUALLY IM1] 14. Which of the followipg age groups are you in? 00=1 21 - 24 IT) 45 - 54 25 - 34 I-2 ( 55 - 64 I~035 - 44 65 or over 1 I have one more set of cigarettes I'd like to leave with you. This test works just like the one you just finished -- I would like to caae back next week for your opinions. GIVE RESPONDENT PAIR 354 VS 465 PLACED 'A' PLACED 'B' ~'F) REFUSED )

MAKE APPOINTMENT FOR 2ND CALLBACK FOR 7-10 DAYS FROM TODAY. YOU MAY MAKE PT. FOR 6 DAYS FROM TODAY ONLY IF RESP. SMOKES AT LEAST 20 CIGARETTES PER DAY (SEE PG.1) CHECK QU.l AND 2. IF ALL CIGARETTES WERE NOT SMOKED, PICK UP LEFT- OVERS. AFTER YOU LtAVE YOUR RESPONDENTs SELECT CORRECT CALLBACK QU_E_STIONNAIRE FOR THIS RESPONDENT -- THE ONE i~i'TR'2ODE 'F1UME~P6"LL7~TEIE~a1F~ B''C0DE-AA'RRIfRT'!'fME ON CIGARETTES YOU LEFT WITH RESPONDENT. RECORD THE FOLLOWING INFORMATION ON THE CALLBACK NOW. DATE OF PLACEMENT (TODAY'S DATE) DAY OF WEEK FOR CALLBACK DATE OF DAY FOR CALLBACK TIME OF DAY FOR CALLBACK NAME, ADDRESS, AND PHONE NUMBER CIGARETTES PER DAY TYPE BRANC SEX OF RESPONDENT CALLBACK QUESTIONNAIRE IS NOW READY FOR USE ON SPECIFIED DATE. THIS MUST BE DONE BEFORE THIS CALLBACK IS MAILED IN. CHECK HERE ONCE INFORMATION HAS BEEN TRANSFERRED TO 2ND CALLBACK. ~