RJ Reynolds
Consumer Analysis of Vending Users - Major Issues That Relate to the Now Brand.
Fields
- Type
- LETTER
- Attachment
- 5428 -5442
- Copied
- Mdic
- Now Vending
- Osmon, H.E.
- Cox, A.R.
- Etzel, E.C.
- Johnson, D.S.
- Breininger, L.J.
- Request
- Minnesota
- 1rfp93
- Recipient
- Murphy, D.H.
- Unk
- Date Loaded
- 27 Feb 1998
- Site
- Mdd
- Mdic
- Author
- Loredo, D.E.
- Marketing Development Dept
- Box
- Rjr2335
- Characteristic
- Marginalia
- Brand
- Now
- UCSF Legacy ID
- lpz69d00
Document Images
MD PC,
September 7, 1982
TO: D. H. Murphy
FROM: D. E. Loredo
RE: CONSUMER ANALYSIS OF VENDING USERS- MAJOR ISSUES THAT RELATE
TO THE NOW BRAND
BACKGROUND:
This memo summarizes key conclusions as they relate to NOW from a Consumer
Analysis of Vending Users Report issued by the MDD Consumer Tracking Group.
The information covers 1981 Purchase Patterns and provides trends'as well.
CONCLUSION:
Vending sales have been declining for the past several years. However,
growth among younger adults, especially males, may suggest a leveling
off of this trend.
IMPLICATIONS:
Given (1) That the NOW Brand's user profile is so heavily older female
and (2) That vending is so heavily developed among younger adult smokers,
there apppear to be no identifiable opportunities for the brand in the
vending market.
1981 Jan-Jun, 1982
Profile of Profile
Vending of
Purchasers NOW Smokers
Males
18-34
35+
75
47
23
28
Female 25
18-34 16
35+ 9
5
18
y
V'
0
0._
V,
co
(~~ ._. .
Dan, if you are interested in obtaining a copy of the report please let
me know.
~
ca~
, bk>rt'a
Diana E. Loredo
Marketing Development
DEL/ah
attachment
cc:
Department
H. E. Osmon (Memo Only)
A. R. Cox (Memo Only)
E. C. Etzel
D. S. Johnson
L. J. Breininger
~NIDIC ~
