Tobacco Documents Online

TfiE NEW TECtWOLAGIES VIDEO SHOPPING CHANNBLS: o HW SHOPPING SHOW Program designed as an "infomercial". Advertiser is provided an 81/2 minute vehicle to discuss and demonstrate a particular product. Direct response via 800# or mail requests. Carried by MODERN SATELLITE NE'IVJC)RK reaching 6.0 million potential cable homes. o SHOPPING BY SATELLITE Joint home shopping venture by COMP-U-CARD and MF.'TRCMEDIA INC. Product showcasing, gameshaas, viewer participation and coupons will be utilized to attract viewers. Plans to launch via CBN CABLE NE'IWORK have been dropped. SHOPPING BY SATELLITE launch currently on hold. o UTV CABLE NE'I4CRK "INVOLVISION" program concept will actively seek viewer involvement in programming. Gameshows and contests will feature products that viewers can win or order. UTV will place local dealer tags on national coarmercials. UI'V plans to launch 1st cruarter 1983. o HOME SHOPPING CHANNEL NlAMER-AMEX SATELLITE ENTERTAIAMENT C(MPANY plans to test market a 24-hour home shopping channel during 1983. The venture will utilize the American Express credit system. The objective is a national launch during 1984.

RBDO CABLE POLICY

NE,'ZWORK CPM' S M18+' M18-49 W18+ W18-49 Primetime 9.38 14.99 7.11 12.05 Daytime 10.60 20.31 2.83 5.09 Iate Night 7.90 11.37 6.58 10.81 Sports 7.06 12.00 12.35 23.12 News 6.14 13.21 5.06 12.19 Source: NAC Oct. 1982/BBDO Estimates

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BASIC CABLE SERVICE o Hears t/ABC ARZS o Hearst/ABC DAYTIME o BET: Black Entertainment Television o CNN I: Cable News Network I o CNN II: Cable News Network II o CBN Cable Network o Ct3IV: Cable Health Network o FSPN: Entertainment & Sports Program Network o MSN: Modern Satellite Network o Nickelodeon o MTV: Music Television o SPN: Satellite Program Network o SIN: Spanish International Network o SNC: Satellite News Channel o USA Cable Network o UTV Cable Network (Jan. '83)** o Nashville Network (Feb. '83)** o WTBS "Superstation" o WGN "Superstation" o WOR "Superstation" SO[JRCE: POTENTIAL CABLE HCMES 8,000,000 7,200,000 3,000,000 16,660,000 2,250,0 00 18,200,000 4,650,000 19,800,000 5,800,000 9,000,000 8,000,000 5,200,000 3,100,000 5,400,000 14,000,000 3,000,000 (EST) 6,000,000 (EST) 24,200,000* 10,500,000* 4,500,000* Cablevision December 1982 PRCGRIIM DESCRIPTION Cultural Programs Womens Alternative Daytime Progranming Black Oriented Movie/Sports 24-hr News/Information 24-hr Headline News Family Fritertainment Family Health Information 24-hr Sports Hane Shopping/tnlmnen/Information Kids Programing Video Rc>ck Music Women/Financial/International Hispanic Sports/Movies/Dramas 24-hr All News Format Kids/6JOmen/Sports/`Peens Viewer Interaction Country Western Format Sports/Movies/Variety/hocal Sports/Movies/Variety/Local Sports/Movies/Variety/Loca1 **To be launched *rah1P hones outside home ADI

A7PHA REPEKPOFtY TELEVISION SERVICE AKI'S (Hearst/ABC Video) DISTRIBtfrIC1N: Satel l i te : Satcan I I I, Westar V Cable Affiliates: 1725 cable systems Potential Homes: 8.0 million DESCRIPTION: Prime time cultural/visual arts targeted to the upscale cable household. ProgramQning includes dance, opera, jazz, painting, drama and symphonies from the cultural centers of the world. SCHEDULE: 9PM-Midnight - Original Midnight-3AM - Repeat Cycle NOTE: HEARST/ABC VIDEO has acquired an additional satellite position on WESTAR V. WESTAR distribution will add 2 million hcmes to ARTS current 8 million HH base. (Effective March 1983)

BLACK FNPERTAIAMIIRP TELEVISION BET DISTRIBUTION: DESCRIPTION: Satellite: Westar V Cable Affiliates: 101 Cable Systems Potential Homes: 3 million Beginning August 15, 1982 BET will expand its programming schedule to 42 hours per week (8PM-2AM, 7 days per week). RFT has entered into joint production venture with TAFT BRAfJDCASTING to provide quality programming for the Black cable audience. BET Black Classic Films BET B a Co ege Fbo 1 BET Black Collge Basketball Showtfine At The Apollo The Jazz Hour Video Soul Portraits In Black Nipsey Russe s Juvenile Jury Body & Soul (exercise) Karen's Kitchen (cooking) BET Newsprobe NOTE: initial HH drop to 3 million. BET will guarantee advertisers charter rates based on HH projections BET's move to WESTAR V transponder will 'result in an 1982 3 million HHs 1983 5 million HHs 1984 9 million HHs 1985 12 million HHs 1986 14 million HHs ar.oup W Cable will serve as advertising reps for BET expanded service.

CBN CABLE NE'ZW)RK CBN DISTRIBUTION: DESCRIPTION: Satellite: Satcan III Cable Affiliates: 3325 cable systems Potential Homes: 19.8 million 24 hour all-family entertainnent and consumer series. Religious programming reduced to 15% of schedule effective October 1982. PROGRAM HIGHLIGHTS: 700 CLUB The Home Magazine Show Redbook's Family Chef Sunkist's Fresh Ideas Let s Make A Deal Ccmedy Tonight Tcn Snyder Returns CBN Theater Saturday At The Westerns Movies To P.emember The Nostal ia Network Super Book (ki s) The F~ House (kids) CBN CABLE measured via Nielsen national metered sample (NTI). Average household ratings by daypart and program reported monthly as of October 1982.

CHRISTIAN BR0ADCASTING NE.?WORK WOP+IF.'N • ZHE HOME MAGAZINE SHl7W • TIME OUT • FAMILY OF FRIENDS FAMILY Daily Women's service show produced try CBN. Features each day from time management to travel. Program insert that provides compatible editorial environment for certain products. (Exercise, Fashion, Cooking, Nutrition, Travel, Home Decorating, Finance, Weather). Women's service shows produced/sponsored !7y advertisers and airing in regular time slot. AT HOME WITH BEVERLY NYE Procter & Gamble PLEASURE OF COMPANY Procter & Gamble SUNKIST FRESH IDEAS Sunkist Growers FAMILY CHEF Redbook General Mills • 700 CLUB Magazine/feature program hosted by Pat Robertson. • NOSTAhGIA NE'IWORK Family favorite comedies return on cable. (BURNS and ALLEN, JACK BENNY, I MARRIED JOAN, MY LITTLE MARGIE, LIFE OF RILEY). • SATURLIAY AT THE WESTERNS Six hours of western adventure. • WEEKDAY AT THE MCNI ES Ninety-minute movies from the former ABC Movie of Zhe Week series. • TOM SNYDER RETLJRNS 65 of the best Zbm Snyder interviews. • O0METJY 7WIGHT Showcase for great vintade sitcoms starrineg Jack Benny. Burns & Allen and others. • SATURAAY NIGHT AT THE The best of CBNs feature film inventory. MOVIES CHILDREN • SUPER BOOK & Animated half-hours featuring stories frcm the Old FLYING HOUSE & New Testaments. s 0 0 s co w W 0 0

CABLE HEALTH NEI4It?RI{ CHN (Viacom) DISTRIBUTION: Satellite: Satcom III Cable Affiliates: 540 cable system Potential Homes: 4.6 million DESCRIPTICN: Scheduled for launch June 30, 1982. Taenty-four hour cable network devoted to health, science, and consumer information. Health-subjects covered in-depth in half-hour, hour and series program formats. PROGRAM HIGEiLIC~iTS: Zbpics covered will include: Physical Fitness Health Foods Aerobics Sexual Behavior Family Courseling Health-oriented fiLns and documentaries