RJ Reynolds
Bbdo Cable Tv Sourcebook Update.
Fields
- Type
- REPORT
- Attachment
- 3282 -3346
- Site
- Orlowsky Ml
- Sr Vp Marketing
- Marketing
- Brand Management
- Copied
- Abel, S.
- Unk
- Semsky, A.
- Referenced Document
- Nti Cable Status Report, November 1982, 821100. Espn/Nielson Cable Audience Report.
- Date Loaded
- 27 Feb 1998
- Request
- Minnesota
- 1rfp93
- Author
- Green, P.
- Bbdo
- Box
- Rjr2335
- Named Person
- List, O.F. Cable Advertisers
- List, O.F. Cable Networks
- Ac Nielsen
- Scott, W.
- Satellite News Channel
- Coleman, J.
- Landmark Communications
- Hearst Abc Video
- Nielsen Television Index
- Bbdo
- Simmons
- Nca
- Alpha Repertory Television Service
- Black Entertainment Television
- Cbn Cable Network
- Christian Broadcasting Network
- Snyder, T.
- Cable Health Network
- Cable News Network
- Daytime
- Entertainment & Sports Progamming
- Usfl
- Ncaa
- Nba
- Wct
- Abc
- Modern Satellite Network
- Modern Satellite Networks
- Birnbaum, S.
- Esquire
- Playboy
- Prewitt, K.
- Kinney, D.
- Spanish Intl Television Network
- Satellite Program Network
- Usa Network
- Time
- Paramount
- Mca
- Nhl
- Major League Baseball
- Utv Cable Network
- Allen, S.
- Weather Channel
- Wgn
- Superstation
- Chicago Cubs
- Chicago Bulls
- Chicago Black Hawks
- Donahue, P.
- Wor
- Metromedia
- Comp, U. Card
- Warneramex Satellite
- Ny Knicks
- Nj Nets
- Ny Rangers
- Ny Mets
- Entertainment
- Utv
- Procter & Gamble
- Redbook
- Ny Islanders
- Turner Broadcasting System
- Sunkist Growers
- General Mills
- Atlanta Falcons
- Atlanta Braves
- Atlanta Hawks
- Cousteau, J.
- UCSF Legacy ID
- quz69d00
Document Images
Memo
BBDO
To Office
Subject BBDO Cable TV Sourcebook Update
From Paul Green Office
5-5
cc: S. Abel, A. Semsky
Client
Date
January 28, 1983
As promised, attached is the most recent information necessary
to bring your Cable TV Sourcebook up-to-date.
Based upon your favorable responses, we will continue updating
the book on a quarterly basis.
If you have any questions, please feel free to call.
GEN. 1117
CABLE CtiERVZEW
CABLE TELEVISION
CURRENT STAZUS
% TV HOMES # OF HOMES
Total U.S. 100 83,300
Unavailable to Cable 45 37,485
Hornes passed by Cable 55 45,815
Basic Cable 35 29,155
Pay Cable 18 14,994
Source: Nt'I November 1982
CABLE TELEVlSION
CURRENT STAZUS
CABLE PENETRATIQN BY MAFMT SIZE
County
Size Cable
Penetration
A 2 5$
B 42
C 49
D 36
Source: NTI November 1982
CURRENT STATUS
CABLE PIIIETRATION
BY MARKET GROUPINGS
MARKEIS CABLE PENETRATIGN
1-10 29%
11-25 31
26-50 36
51-203 42
Source: NSI November 1982
CURRENT STATUS
CABLE PENTZRATICN
(MARKETS 1-10)
MARKET PENE'II2ATION
1. New York 30%
2. Los Angeles 24
3. (h icago 12
4. Philadelphia 36
5. San Francisco 44
6. Boston 27
7. Detroit 13
8. Cleveland 31
9. Washington, DC 17
10. Dallas/Ft. Worth 27
Source: N5I November 1982
CABLE PENETRATION
BASIC and PAY CABLE GRCwTH
Basic Cable Basic Cable Pay Cable Pay Cable
Year U.S. TV HHs Subscribers Penetraticn Subscribers Penetration
1970 60,100 5,400 9% -- --
1975 69,600 11,100 16% 2,800 4%
1983 83,300 29,155 35% 14,994 18%
1985 85,400 31,160 40% 22,450 26%
1990 93,900 61,000 65% 47,000 50%
Source: Nielsen Television Index
BBDO Es tima tes
CABLE TELEVISION
IMPACT OF PAY CABLE IN PRIMETIME
% HCMES AVG. HOURS $ NE'i4+pRK
USING IV VIEWED PER WEEK SHARE
(PRIME ) (ZC)TAL )
Cable Households
Total 65 14 52 77
Pay Cable 67 14 57 62
Basic Cable 61 13 46 75
Non-Cab1e Households 60 13 47 84
Source: NTI Cable Status Report November 1982
CABLE TELEVISION
CABLE VS. NON-CABLE HH
CABLE DEMOGRAPHICS:
o Head Of Household 25-54
o Professional/Managerial Occupation
o Attended College 1+ Years
o Household Income $30,000+
o Household Includes 3-4 Members
Source: SMRB 1982
BBDO CABLE AdVERTISERS
Client
American Cyanamid
Black & Decke r
Campbell Soup
Del Monte
Firestone
Gillette
General Electric
Old Milwaukee
Pepsi
Pillsbury
Than McAn
ZUppeiware
Wrigley
Wall Street Journal
Cable Network
CNN, ESPN, WTBS, USA, CBN
CNN, USA, ESPN, WIBS, MSN
CNN, 4aIBS, ESPN# USA, CHN, BET
USA, MTV
ESPN, hIPBS
CNN, ESPN, WTBS
CNN, ESPN, USA, BET, SIN
WTBS, USA
ESPN, WTBS, USA, MTV, BET, SIN
WIBS, USA, CBN
SIN
MSN
CNN, WTBS, USA, MTV
CNN, ESPN, WI'BS
