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CONFIDENTIAL Advertising Research Report MRD-IAR-67-16 a a 5 rmnnr July 17, 1967 CARTER HALL "BEACH" :30 ON-AIR TEST (ISLAND VS. PIGGYBACK) I'UBI.ISHEI) BY THE MARKETING RESEARCH 1)EPARTME?NT R. J. REYNOLDS TOBACCO COMPANY, til'INSTON-SALEl11, N. C. -4 o+ 0 W

TABLE OF CONTENTS Page No. Product Manager Summary . . . . . . . . . . . First attached MRD Sununary . . . . . . . . . . . . . . . . . 1 Background Page . . . . . . . . . . . . . . . 2 Summary of Verbatims . . . . . . . . . . . . . 3-4 Appendi ces . . . . . . . . . . . . . . . . . . 5-7 Dialing Record . . . . . . . . . . . . . . . . 8 Verbatims . . . . . . . . . . . . . . . . . . 11-17 Script . . . . . . . . . . . . . . . . . . . . 18

July 17, 1.967 Messrs. Howard Gray r(I:Mr. R. A. Blevins, Jr. Mr. R. M. Odear, Jr. W. S. Smith, Jr. Mr. B. R. Stewart Mr. A. G. Weber C. H. Judge Mr. T. E. Sandefur Mr. C. K. Lambeth R. A. Rechholtz Mr. J. J. Bresnahan Mr. B. H. Ober W. A. Sugg Mr.'J. A. Albanese Mr. Clark Brink RE: ON-AIR TEST RESULTS: CARTER HALL 30's: ISLAND VS. PIGGYBACK The objective was to determine the difference in communication efficiencies of two commercial positions, island vs. piggyback, by testing CARTER HALL "Beach" :30 in each position. Conclusions The results of these tests are inconclusive as to what the difference is, if any, between the communication efficiencies of a smoking tobacco in an isolated :30 commercial position and in a piggy- back :30. While "Beach" scored significantly higherr in piggyback position among total respondents (27% vs. 18%), total men (36o vs. 19%), total male cigarette smokers (38% vs. 20%), and totall pipe smokers (39% vs. 21%), it is not known whether this is due to the commercial position or certain other uncontrolled variables such as type of test program and previous exposure of the commercial. (See MRD summary, next page, for further discussion on this.) "Beach" was tested on "Beverly Hillbillies" in an isolated position and on "Rat Patrol" in a piggyback position. "Beach" was tested in the isolated position when it was on the air for the first time and in the piggyback position after it had been on the air 9 times. And there is also the possibility that the piggyback commerci.al, WINSTON "Trumpet" influenced the recall score of "Beach" e.g. a strong lead-in commercial got and held the attention of the audience. But it should be pointed out the recall score of WINSTON "Trumpet" showed it to be an average cigarette commercial in terms of recall score (18% vs. Company average 16%). Recommendations 1. Conduct the tests again when it is feasible to have the same test program for both commercial positions and a minimum exposure of the-commercial between the two tests. 2. Develop future commercials for CARTER HALL along the lines of "Beach". It is encouraging that "Beach" scored significantly higher (with specific copypoints, pleasing aroma and mildness coming across) in a piggyback position on a male appeal show compared to an isolated position on a dual audience appeal show. It is also encouraging that "Beach"scores better with cumulative exposure. Ourr media strategy for CARTER HALL is to use a minimum pool of :30's (all as piggybacks), rather than :60's for incr~ased frequency, and on male appeal sho~:7s, primarily sports. f F. Hind l Mr. T. P. Haller agrees with the above from a technical standpoint. ,~

SUMMARY CARTER HALL "BEAC1I" :30 ON-AIR TEST (Island vs. Piggyback) (Day-after Recall) MRD#r AR-6 7-16 This is a study to determine the difference in communication effi ciencies of two conunercial positions, island vs. pi_ggyback, by testing Carter Hall "Beach" :30 in each position. Results 1. "Beach" scored significantly higher in pi.ggyback position among total respondents (27% vs. 180), total men (36% vs. 190), total male cigarette smokers (38% vs. 20%), and total pipe smokers (39% vs. 210) . 2. In piggyback position, the "good aroma" copypoint was recalled by 22% of the pipe smokers, or 57% of those who gave recall; in island position, "good aroma" was remembered by 8% of the pipe smokers, or 38% of those who gave recall. 3. In piggyback position the man on the beach was remembered by 30% of the pipe smokers; and the woman, by 26%. In island position the man and woman were recalled by 8 0. Conclusion The test commercial performed better in piggyback position than in island position. Recall of salespoints was higher, and recall of situation was more detailed. Past tests have shown that commercial position does not affect overall related recall scores. However, there are occasional tests which can perform differantly. Any differences that occur would have to be attributed to some unmeasured element in the test situation other than conunercia.l position. in the case of "Beach", the commercial which occupied the first halff off the piggyback slot (Winston "Girl & Trumpet" :30) or unique, overpowering differences in test programs ("Beverly Hillbillies" and "Rat Patrol") may have cz:.us.c, the difference despite impressive and genera-Illy consistent experience that has shown such factors to have no bearing on related recall scores. Anomalies such as this will occur in 5% of cases for unknown reasons. On judgment, we feel that the most recent test of "Beach" is probably a truer ref lection of the commerci al's impact. CEJ:bg C. Elizabeth Jackson ;/ Marketing Research Department 618167

-2- MRD#AR-67-16 CARTER HALL "BEACH" :30 ON-AIR TEST Island vs. Piggyback (Day-after Recall) This is a study to determine the difference in communication efficiencies of two commercial positions, island vs. piggyback, by testing Carter Hall "Beach" :30 in each position. Location: For island--Dayton, Ohio; Albany, N. Y.; Buffalo, N. Y.; Hartford, Connecticut; Denver, Colorado; and Atlanta, Georgia. For piggyback--Denver, Colorado; Louisville, Kentucky; Oklahoma City, Oklahoma; Columbus, Ohio; and Seattle, Washington. Background: "Beach" was telecast in an island slot on "Beverly Hill-- bi_llies" on October 12, 1966, in the first commercial position in all its test cities except Atlanta. It was shown again on October 31, 1966, in the first position of "Rat Patrol" (8:33 p.m. EST) in Atlanta and Dayton. "Beach" was telecast in the second half of a piggyback slot in the second commercial position (at 8:43 p.m. EST) of "Rat Patrol" on February 27, 1967. Dates of Interviewing: Island--October 13 and November 1, 1966; Piggyback--February 28, 1967. Method: Any adult who smoked at least one cigarette per day and/ or who smoked a pipe and who watched television the previous night was eligible to be interviewed. Respondents were asked whether they saw any commercials for pipe tobacco and, if so, which brands. If the test brand was not mentioned, they were asked whether they saw a commercial for Carter Hall and, if so, what it said and showed. Program viewing habits were obtained; and, if they saw the test program, they were asked whether they saw the parts just before, during, and just after the commercial. Activity and program prompts were used to determine whether the respondent was actually in the commercial audience. Sample: Numbers were selected at random from local telephone directories. _ MRD Note: The following commercials were also tested with "Beach" in island position: on October 12, 1966 Winston "Home Movies/ Skiing" :60,in all five test cities; Vermont Maid "More Maple" :30 in Buffalo.,. Albany, and Hartford; and Te;apo "Wig" :30, in Denver and Dayton; on October 31, 1966, Winston "Montage" :60 and Salem "Down River" :30. The following were tested with "Beach" in piggyback position: Winston "Girl & Trumpet" :30, which appeared i n the firt st half of the pirgyback sl.ot; and Kool 1•'ilter "Tobo,Jganing" :60.

SUMMARY OF VBRBATIMS (Piggyback) Cities Combined Base: Total in commercial audience (131) $ Gave recall related to Carter Hall "Beach" :30 27 DETAIL OF RECALL Salespoints Has good/nice/sweet/pleasing aroma 16 Is mild 7 Is smooth/does not bite tongue 4 Is mellow 3 Tastes good 3 Is comfortable tobacco 2 Is good tobacco 2 Is.satisfying 2 Comes in pouch 2 Miscellaneous salespoints 2 Situation Showed man/sitting/wal}:ing/lying/on beach/ in bathing suit 20 Showed woman/lying/sleeping/on beach/in bathing suit 20 Showed man/smoking/lighting/pipe 19 Showed woman/liking aroma/saying "That's nice"14 Showed man/spreading blanket/sitting down/ next to woman 5 Showed/man blowing smoke/smoke drifting/ toward woman 5 Showed her/sit up/turn around/smile 5 Showed man throw package on towel 3 Showed/white package with black letters/ pouch and can 3 Showed man say "That's Carter Hall" 2 Showed 2aan and woman talking 2 Miscellaneous situation 4 Gave incorrect recall 1 Gave no recall 72 100

SUMMARY OF VERBATIMS (Piggyback) Base: Total in commercial audience _ _ MEN ONLY _ Pipe Cigarette Smokers Smokers (23) * (72) * Gave recall related to Carter Hall "Beach" :30 39 38 DETAIL OF RECALL Salespoints Has good/nice/sweet/pleasing aroma 22 22 Is smooth/does not bite tongue 13 6 Is mild 9 10 Tastes good 9 6 Is mellow 4 6 Comes in pouch/soft pack 4 4 Is comfortable tobacco - 3 Is good tobacco - 3 Is satisfying - 3 Miscellaneous salespoints 9 3 Situation Showed man/sitting/walking/lying on beach/in bathing suit 30 28 Showed man/smoking/lighting/pipe 26 29 Showed woman/lying/sleeping/on beach/in bathing suit 26 26 Showed woman/liking aroma/saying "That's nice" 13 20 Showed her/sit up/turn around/smile 13 6 Showed man/spreading blanket/ sitting down/next to woman 9 8 Showed/man blowing smoke/smoke drifti.ng/toward woman 4 6 Showed man throw package on towel 4 4 Showed/white package with black letters/pouch and can - 4 Showed man and woman talking - 4 Showed man say "That's Carter Hall." - 1 Miscellaneous situation 9 Gave incorrect recall 4 Gave no recall 57 61 100 100 *Base includes 17 men who smoked both pipe and cigarettes.

-5- APPENDIX I Piggyback Men vs. Women Base: Total in commercial audience Men Women (78) (53) $ $ Gave recall related to Carter Hall "Beach" :30 361 131 1Difference is significant at 99% confidence level. A_g e Under 35 35-50 Over 50 Base: Total in commercial audience (34) (56) (37) ~ $ $ ~ Gave recall related to Carter Hall "Beach" :30' 412,3 212 243 2.Difference is significant at 95% confidence level. 3Difference is significant at 87% confidence level. Education Level ~ Grade High School School College Base: Total in commercial audience (18), (69) (41) Gave recall related to Carter Hall "Beach" :30 28 25 32 No significant difference. B&W vs. Color B&W Color Base: Total in commercial audience (95) (35) $ $ Gave recall related to Carter Hall "Beach" :30 24 34 No significant difference. NOTE: In sonie instances, the sum of the bases within a classification may not equal 131 because some people either refused to answer or were not asked the question. Also note that the bases are small.

-G- APPt,NDIX ] ] PiggYback MEN ONLY PIPE VS. CIGARETTES P~e Smoker.s Cig. Smokers ^ Base: Total in commercial audience (23) (72) $ $ Gave recall related to Carter Hall "Beach" :30 39 38 No significant di_fference Note - Bases contain 17 men who smoke both pipe and cigarettes. Age Under Over 35 35-50 50 Base: -Total in commercial audience (24) (30) (23) $ $ $ Gave recall related to Carter Hall "Beach" No si_gnifi.cant difference Education :30 42 33 35 Grade High School School College_ Base: Total in commercial audience (14) (41) (23) $ $ $ Gave recall related to Carter Hall "Beach" :30 29 34 44 No signi_ficant differences Note: One man refused to divulge his education level. Also note that all bases are small.

APPENDIX IlI Total Reuondents Piggyback Island Base: Total in commercial audience (131) (148) Gave recall related to "Beach" :30 271 181 1Difference is significant at 83% confidence level. Men Only Piggyback Island Base: Total in commercial audience (78) * (95) Gave recall related to "Beach" :30 3fi2 192 2Difference is significant at 99% confidence level. Ci. ag rette Smokers Only Men On1y Piggyback Island Base: Total in commercial audience (72) * (83) * Gave recall related to "Beach" :30 383 203 3Difference is significant at 99% confidence Zevei. Pipe Smokers Only Men Only Pi.ggy'.~ack I s1 and Base: Total in commercial audience (23)* (24)* Gave recall related to "Beach" :30 39' 21`' 4Difference is significant at 83% confidence level. *Denotes small base.

DIALING RECORD AR-67-16 Total dialings 8691 No TV set 119 Not smoke 2274 Not watch last night 582 Not watch test program 371 Not remember program, set off, other channel 374 In program audience 150 In Carter Hall"Beach" commercial audience 131

-9- hI:FINITIONS In order to make each on-air test comparable with all other on- air tests, certain definitions have been followed. These definitions are outlined briefly below: Related Recall - Verbat.ims which are classified as related are correct play-backs of the test commercial. These may either be generally correct or specifically correct. A specifically correct verbatim contains elements of recall which can come only from the test com- mercial., since they have appeared in no other commercials. Generally correct verbatims contain elements which truly reflect things said or shown in the test commercial, although these things are not ex- clusive to the test commercial. Unrelated Recall - Verbatims which are classified as unrelated fall into one of three groups. The most obvious group contains those which do not have any elements of any cigarette advertising in them. In some cases these can amount to nothing more than the respondent's statement that he remembers the brand name but nothing else. In other .cases there may be non-descriptive mentions of the cigarette pack. The second group consists of only elements which are incorrect. These may be either generally incorrect or specifically incorrect. A specifically incorrect verbatim contains mentions of elements which are clearly from a commercial other than the test commercial. A generally incorrect verbatim consists of elements that cannot be associated with specific non-test brand advertising but which are certainly not valid renderings of the copy strategy for the test brand. An exampl.e of this latter case would be where the respon- dent says that a CAMEL commercial contained mention of "mildness". (Note that a reasonable amount of judgment is sometimes necessary in these cases. If a respondent claimed that a CAMEL commercial made a claim for being "a man's cigarette", even though this was not mentioned, it could be argued that this is a justifiable inference because of the visual. context.) The third group consists of v,F!rbatims which contain both gener- ally correct plus specifically incorrect elements. Here it is fairly clear that the respondent is confusing the test commercial with some other and has not, therefore, been able to give satisfactory evi- dence of having recalled the test commercial. Commercial Audience - The base on which percentages are computed must be the same in all on-air tests. Ideally, the base should be people who were present in the same room as the television set when the commercial was shown, i.e. the "commercial. audience". The reason for using the same base for each-test is to make all tests comparable and to present the results in a way that accurately reflects commun- ication efficiency. This goal is not achieved if the base is, for example, the number of people who say they saw the test commercial, because this in itself is a variable that depends on the ability of the commercial to be remembered; and since it wil.l vary from test to test, the results of many tests cannot be compared.

VERBATIMS The following section contains the verbatim responses given in answer to the questions that were asked to deter- mine what the respondent remembered about the test commer- cial. These verbatims are not edited. They appear exactly as they were spoken and, consequently, sonic are not gr.am- matically sound. Information on the respondent's sex, age category, and educational level and whether the respondent watched in black and white or color are given at the end of each verbatim. The verbatims are in two categories, related and in- correct recall.

CARTER HALL."BEACH" :30 (Piggyback) Related Recall Smokers of only cigarettes 1. In color. On a beach. He laid down on a beach blanket, smoked a pipe and there was a very attractive blonde on the beach beside him on the beach. You could see the Carter Hall, smoke drift over to her and she smiled and said how nice. As the camera moves up you could see they were talking and it showed the Carter Hall pouch and can also. The scene was a lonely stretch of beach. She was a beautiful blonde...In the beginning he walks over a small rise to get to the beach. I saw tall green reed type grass... Something about it being mellow and mild and comfortable. Some- thing about it being popular...When the gentleman was smoking the pi.pe the smoke dri.fted--not big puffs of smokes, not covering the whole screen. Male-24-college-color. 2. A man coming up the beach and this girl lying on a pad and he lays down and lights up his pipe and she says the smell is good...He threw a package on his blanket which said Carter Hall on it...Very mild and very good smoke and smell. Male-59-grade-B&W 3. This guy showed the package of it and it was sort of a square white package with black letters on it. This guy was smoking a pipe...Him and a lady. She was smelling the smoke. He said something to her, and he was blowing the smoke around...About how smooth and mild it was and had such a lovely odor when he was talking to the young lady. Male-54-grade-B&W 4. A lady laying on the beach and the man smoking a pipe came up to her and she smelled the aroma from the pipe tobacco and liked i.t... A lady on the beach and a man smoking a pipe;a lady had a bathing suit on...That it is the comfort smoke and men enjoy smoking Carter Hall tobacco...That it has a mellow smoke and a good aroma, very satisfying. Male-56-grade-B&II 5. A guy comes up to a gal on the beach. He sets down by her. She says his tobacco smells good and then'he says it's Carter Hal1...There was the beach, a lady lying on a blanket, the man was smoking a pipe... That it was mellow, the aroma was good. 6. Male-37-coll.ege-B&W The gal was laying on the beach, and she had her eyes closed;this fellow comes up and blows smoke in her face, she s:-,tiles and says I like that. Then he puts his hand over and there's a pouch with the name on it, he says it's Carter Hall...it looked like a white package with black letters on it. s 0 0 n Female-61-high school-B&II J a J T

CARTER HALL "BEACII" :30 (Piggyback) Related Recall (contd.) Smokers of only cigarettes 7. A mild smoking pipe tobacco, this fellow walking down to the beach and spreads his blanket out next to a beautiful lady. She is sleeping or readi.ng;the fellow lights tip his pipe... It was a mild aroma, being in a pouch. Male-45-high school-color 8. A fellow came out of the water. A girl was lying there under an umbrella. The fellow got out his tobacco and lit his pipe. She smelled the aroma and liked it...A guy on a beach. The girl and he was in bathing suits. There were waves...It had a good taste and good aroma. Male-21-high school-B&W 9. It was on a beach and a gal was lying on the beach getting a tan, and he came up and layed down beside her. She liked the aroma of his tobacco and said, "mm, that's nice", or something to that effect...They showe:l a picture of the Carter Hall package when he threw it on the beach towel. They said something about how long they had been making Carter Ha11...I think it has a very nice smell. They mentioned this on the ad. Female-26-high school-B&W 10. They were on the beach, a girl and a boy, and he was smoking a pipe, and she liked the smell...They showed the package; they showed her face when she liked the sme11....It has a pleasing aroma...It's a good tobacco and it smells good. Female-22-high school-B&W 11. A girl was on a beach, the man lit up a pipe. The aroma was supposed to be pleasant. A close up of the product, it was in a package...She smiles as he blows smoke in her face...It was a mild tobacco and the aroma was not obnoxious and probably appealed to a younger set, age bracket about twenty or thirty. Female-23-college-B&W 12. I think it showed a nice big beautiful blonde laying on the beach. He came up on the beach and they started a casual conversation... This basically what I told you the use of the tobacco at the beach scene...The young lady seemed to be pleased with the aroma of the tobacco...The usage of the tobaccos and pleasant taste and aroma. Male-36-high school-color 13. Burns smooth, don't bite your tongue...This fellow was smoking a pipe, and the gal liked the smell of it. (She just liked the smell, the pleasant odor of the tobacco.) Male-44-high school-B&W

- 13 - CARTER HALL "BEACH" :30 (Piggyback) Related Recal]. (contd.) Smokers of only cigarettes 14. Woman and man on beach and he was smoking his pipe and she was enjoying the aroma...Man and woman on beach, tobacco in soft pack style. Male-52-high school-color 15. It showed a coup].e on a beach, running across the sand. The girl mentioned the good smell of the tobacoo...The ocean, sand, and a pretty gir1...That it has a good aroma. Female-41-grade-color 16. There was a woman laying on the beach. A man sets down with a pipe in his hand. She says she likes the aroma...The man and woman on the beach...That the aroma is pleasing to everyone. Male-51-college-color 17. The lady on the beach and the man comes up to her and he lights up his pipe...The aroma...lt was pleasing to woman. Male-23-college-B&W 18. It seemed like a woman went on the beach, she was lying on a towel and a man walked by he said something about it (Carter Hall Pipe Tobacco) that woman liked to smell it...Just what I told you, the girl on the towel and about the tobacco...The idea I got was it has a nice aroma. Women like men that smokes a pipe. Female-24-college-B&W 19. A boy and girl were on a beach and he was smoking a pipe...A beach scene with the boy and girl and.he was smoking a pipe...It was very satisfying. Male-59-high school-color 20. The one with the gal lying on the beach and he (man) comes walking out there and sits down near her...On a lake or a water background. It was peaceful lying on a blanket (I mean the Carter Hall Tobacco). "Pleasant something" t;-iey said but I can't recall what. Male-48-college-B&W 21. This girl was on the beach and the guy was smoking a pipe and this girl said it smells good...The girl and the beach and the water and they both were in bathing suits. Male-25-high school-B&W A 22. They were blowing the smoke out...A man smoking a pipe...They said ° it was the mildest, best seller and the most smoked pipe tobacco. CD J Male-28-high school-color ~ ~

-14 - CARTER HALL "BEhCH" :30 (Piggyback) Related Recall (contd.) Smokers of only cigarettes 23. This man was smoking a pipe. It showed the Carter Hall. white package...It had a sweet aroma...It had a sweet aroma. Male-39-high school-color 24. A man was sitting with a pretty gi.rl on the beach. Male-49-high school-B&tI 25. Different type tobacco, different type package. it...Just somebody smoking it...The best tobacco. Some guy smoking Male-33-colleqe-color 26. Just seen a pack of tobacco floating in the air...It's a mild tobacco. Female-37-college-B&w

CARTER HALL "BEACH" :30 (Piggyback) Related Recall Pipe Smokers 1. This girl is laying on this here beach and this man walks up and pitches this blanket and puts his pipe of tobacco down, which is Carter Hall, and she's got her back to him; so she smells the smoke, and she turns over, and makes a comment about it and then they (announcer) tell how rich, mild, sweet-smelling, and it doesn't bite your tongue, about Carter Ha11...This girl in this bathing suit laying on the beach. This man in his bathing suit smoking a pipe. I seen the Carter Hall Pipe Tobacco. They showed that it had a handy open pouch, smooth burning, and smells good; sweet aroma, and it didn't bite yourr tongue...Just what I said... It was a good tasting, sweet smelling, pipe smoking tobacco. Male-28-high school-color 2. The girl in the bathing suit. She's supposed to get carried away by the aroma of this pipe tobacco...This cat (guy) on the beach spots the gal on the beach in the swimming suit. He flopped down beside her, and she smelled the pipe tobacco, and that's when she sta'rted to move in, she launched her attack. (This tobacco smells so good that the girls can't resist it, so every guy is to rush right out and buy it.) They were still on the beach together when they faded it out (the picture). There were a couple sea gulls on the beach...It's smooth, mellow,has a pleasant aroma. Male-39-college-B&W 3. Tobacco something or the beach--a man on the beach smoking a pipe and the Carter Hall package was there also. And a girl on the beach also...I remember the beach and the water and the man with the pipe and the girl beside him...Something like a smooth or cool smoke, something like that. Male-33-grade-color 4. That's the one where a man and woman on a beach and she raises up and smells it and says that smells good...That guy laying on the beach and the girl beside him...Sometliing about the smell. It smells good. Male-65-high school-B&jI 5. Something about smoking a pipe on a beach and a girl laying next to him and she rolled over when she smelled the smoke. Very few people smoke pipe on beach...Nice smelling pipe tobacco. Male-2l-college-B&W .~ 0 0 ~ m 6. A man on a beach with a girl. He was smoking a pipe...It's mild and pleasing to the taste. Male-45-high school-B&W

CARTER HALL "BEACH" :30 (Piggyback) Related Rdcall (contd.) Pipe Smokers 7. A beach scene, a fellow smoking a pipe and a picture of the package of tobacco...A beach scene a fellow just lite a pipe, the picture off the package. The aroma going towards some- body...An old established company or name. Something different and nice about the tobacco. A different kind of tobacco; some- thing special, the aroma or the name being special. Male-41-high school-B&W 8. They said it was a new pipe tobacco. It was new to me...Everyone should try it, who smokes a pipe...That it has a nice aroma. Male-55-college-B&W 9. There was a man walking somewhere smoking a pipe. Male-23-col lege-B&R'

CART1~,R }IALL "BEACH" :30 (Piggyback) Incorrect Recall Pipe Smokers It showed a man smoking a pipe a campfire, a fishing picture. Camping having a smoke after supper...Campfire and the man sitting on the ground, another man came over and said he didn't like his tobacco. The first one gave him a pipeful of his and he said he liked it...A good smoke, a mightly good smoke they both agreed...If you want a good smoke, good tasting, good aroma and smooth smoke try Carter Hall Pipe Tobacco. Male-61-grade-B&ta

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