Tobacco Documents Online

KENT "BAD GUY" :60 SPECIFICALLY RELATED RECALL 1. I saw a cowboy or a cartoon of a cowboy. They have a jingle with it. The latter part of it, "To a smoker it's a Kent."... I just remember the cartoon and the Kents. Just cartoon picture and the jingle. Female--26--High School--Color 2. There was an animated cartoon where a guy held up a stagecoach. Instead of taking gold he took the Kents. They caught him and kept him in jail. When he was released he went out and bought Kents...I don't think they said anything about them being smoother, longer, slimmer etc. or even anything about the taste or flavor. Male--43--High School--B&W 3. Something about a man had been in jail and when he got out he went straight to buy his Kent cigarettes...He had several Kent cartoons of cigarettes laying around his feet. Male--45+--Grade School--B&W 4. It showed a guy stealing the Kents and they caught him and after getting out of jail he went across the street to buy Kents. It was a western type of commercial...That the guy preferred Kents even if he had to buy them. Male--51--College--B&W 5. He (the man who rode the horse, the cowboy like, of coarse it was a cartoon) stoled'the cigarettes instead of the money and then he went straight and he bought the cigarettes after they (the man who was giving the commercial and talking) caught him. He had all the Kents in the country. I think it was real cute...I saw him ride up and steal the Kents and get on a horse and he rode off. Then the others on horses chased him. They were chasing him to get the cigarettes. I think. They got a nice little song that goes with it...They talked about it being good, "Make it a Kent."...They talked about, "Make it a Kent." It was a nice commercial. People would look more at it than other commercials, especially young people. Female--Refused--Refused--B&W 6. A man, a cowboy, stole some cigarettes from a box and ran away. Several other men grabbed them from him and they (the cigarettes) finally ended back where they started...There were cartoons. Male--38--Refused--Color

-9- KENT "BAD GUY" :60 GENERALLY" RELATED RECALL l. Just drawings of people...They sang a song and it was good. (It rhymed)...The rich tobacco taste you get. Female--28--High School--B&W 2.' They were playing the song about Kent cigarettes. (In the background) ... That they were better than other cigarettes. Female--34--High School--B&W 3. Only thing I can remember was the singing about Kent. Feinale--51--High School--B&W 4. The taste of Kent. Those cartoons, very clever. (Just what I said, clever.)...The cartoons..."Happiness" is the theme, it goes on and on and ends up with a Kent...The taste of Kent, fine flavor, fine tobacco. Male--65--Grade School--B&W 5. Just the song commercial. Just showed the package. (It was light in color with a band on it.)...They always just say it's a Kent. Female--67--High School--B&W

KENT "BAD GUY" :60 UNRELATED RECALL 1. The only thing I remember is the song they have for Kent. That might even be the song for Winston I'm thinking about... I believe there was a girl and a boy but I'm not even sure of that...Something about they're the best cigarettes. 2. Male--53--High School--Color A guy was riding in a truck asking everyone what they smoke. He had a sign asking what kind of a cigarette you smoke... A guy walked out of a barbershcp and there were some people on the street showing the Kent pack. Male--50--High School--B&W 3. Someone takes a package of cigarettes from a table, then someone grabs the pack of cigarettes. they keep it up, like they are stealing the cigarettes...A guy put some cigarettes on a table, then another guy takes it,all of them look like they are cnitching the cigarettes. Female--45--Grade School--B&W 4. They said about the improved filter. (The men on television.)... Two men and a lady. They were smoking...What a good cigarette Kent is. Male--42--Grade School--B&W 5. Just a song telling you about Kent cigarettes. It told that more.farmerssmoked Kent and businessmen smoked rent. Different people of different livings smoked Kent cigarettes...They were showing the different people leading different lives smoking Kents and most people prefer Kent...It is a Kent...That they taste good and they had a filter. They are the best tasting filter cigarette. Male--26--High School--B&W 6. Kent doesn't leave any nicotine on your teeth...Something about when you try a Kent you'll find a cigarette that pleases and really satisfies. Female--65--High School--B&W

• U l± {' t: N U A U I L I Y Y C>f„ J VI". - ci 1. :2.5 CPJ ~0~~.~~.~. .~.~0s1/1' ce P1cA.4 nrirl .J.•(vvLtin1c _ • HUNTINGTON GTATION. L. L. N. Y. 11747 • l:mtl No. rll r~ ,~ GC-t - ~~ PNONE HA 5•00L0 ThurucL•cy, Fol,rtt,try 1), 1'It17 'tIbluvle" C: 11.1 1.,'1.' V y;t)t) i', l,-i , MAN: Ilere's a atot'y ctf ct rc~11 hzcl E;tty, ' Wlto woulcl nevc:t• evun hitt•t tc fly, Ht:'cl always leavu the gold rflhiptzlc;ttt:t, • I3ut, ho'cI i1tako off witit tliu 1C~nts. MAN: Ila,utolc+ t;tc) Ni+nta, CHURUS: I-Ie rlnlo tlto Konlri, Ilc) ntc,lC the ICc,tt:+, Mot'e tarjtc`, finc, tolruuccr. MAN: fle wars cnptctrvd ,tt tho aclrio of tc,wu, Yes, they caught him when his Konts % were dawn, When he finished his imprisonment, I-Ie wont straight, and bought his Kents. . The moral is, it you sniokc a iiltc;r cigarette and want more satisfying 0 taste, go straight to your Kent store. You'll see why they say, `-To a smoker, it's ,a Kent." Note: With the exception of the "Mexican" film, the above represents Grey's first real production for the Kent account. This spot retains the quick cuts on still drawings but drops the "Happiness Is" musical theme. J ~