Tobacco Documents Online

KOOL FILTER "CABLE CAR" PRINT TEST SPECIFICALLY RELATED RECALL MRD#AR-67-81 1. A man and girl looking at each other, she was taking one of the cigarettes and it was near a lake with some mountains behind it. A picture of a pack of Kools. They used the phrase about coming up to a Koo1...A lake with mountains behind it a lot of greenery...You'11 taste the coolness...Probably the idea of how cool they are with the cool water and cool mountains. Male--35-50--College 2. A guy was offering a girl a cigarette on_a golf course or up in the mountains. (a man was with her). A wire was running from one side of the mountain to the other. Between the wire it was like a TV antenna. It said "Come up to Kool taste". It showed the pack with three cigarettes sticking out of it... It's like the mountains and rocks, and there is some grass on green trees below. The man in the ad offers the girl a cigarette...It says "come up to the Kool taste. Have an extra taste of coolness." The two "antennas" were talking and one said, "Sure, I like menthol cigarettes, but this one tastes like nothing,". 'And the othAr one said, "You listen, why not trv one of my Kools?"...If you're a menthol smoker and your cigarette tastes flat, change your brand to Kools. GENERALLY RELATED RECALL MRD#AR-67-81 Male--35-50--College 3. Usually something on the cool water pertaining to Kools...I don't remember l K th b oo s. er e I just remem Male--35-50--College 4. It was a couple, one said their cigarette didn't taste right and the other l K i . oo ne, a said try m .Female--51+--Grade School 5. Better--tasting cigarette...A cigarette to replace all others. 6. They're cool tasting. Male--51+-- High School Male--51+--Grade School

KOOL FILTER "CABLE CAR" PRINT TEST UNRELATED RECALL MRD#AR-67-81 1. A fellow flying in a helicopter and a guy in a canoe and he offers the other guy a Kool(man in helicopter)...A mountain scene and a creek. Cigarettes taste all the same and then the one guy(in the helicopter) )ffers the other a Kool to refresh his taste...They give a refreshing taste. Male--18-34--College 2. It was a book with leaves. The girl was standing in %-.7ater or picking f lowers . Female--35-50--Grade 3. As I recall it was a cool stream scene. A bunch of youthful people in the scene...It was green(the background of the scene)...It's a 100 cigarette. They are milder cigarettes. Male--35-50--College School 4. The long Kools. ' Male--35-50--High School

ft . ~-. .% " ~.Sure, f like menthol i l b l garettes, ut ate y c " they taste like nothing. "Listen.You've just got the wrong brand. Better have one of my Kools."

I Come up to the Kool taste. You'Il taste extra coolness every time. You can depend on it. .~ 0 ~ ,. .