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GENERALLY RELATED RECALL NEWPORT "HAWAIIAN FANCY" :60 l. Treated with menthol. (They had a good taste a spring time taste.)... They had a good flavor. That Newport also had a good filter... They were well filtered and easy on your throat and good tasting. Female--60--High School--Color 2. The song "Newport tastes better."...There was a water scene... That it is fresher and tastes better. Male--29--High School--B&W 3. I saw a blue and white pack. They stress the menthol (the company). Female--61--High School--B&W 4. That it is a filtered cigarette. Male--58--High School--B&W 5. Smokes fresher...Milder. Male--51--College--B&W 6. A big green package of cigarettes. Newport tastes better... It is a menthol cigarette. Female--47--College--B&W 7. Newport tastes better. I remember the song...They must taste better. 8. Newport taste better. 9. I remember they're a menthol. Female--65--Grade School--B&W Female--47--Grade School--B&W Female--36--Grade School--Color

INCORRECT RECALL NEWPORT "HAWAIIAN FANCY" :60 1. Something about spring time and water. Female--25--College--B&W 2. They were taking pictures and looked like scenery on a movie set...Tastes fresh. Male--31--College--B&W 3. The lady walks up. I can't remember. Female--45--College--B&W 4. The man and boy in a boat fishing. I looked at the stream where they were fishing...A man was handing the other man a package of cigarettes,and he took a deep breath. Female--54--High School--B&W 5. I can hear that man singing the song. Newport, Newport...A man standing in the distance with a pack of Newports. He was away back singing the song Newport, Newport...It told that they are the best in the land. They don't irritate the throat. A girl was on the beach,and Female--59--High School--B&W she sings about Newport. Female--54--High School--B&W 7. They are always pretty scenery...It seems to me there was fishing or something like that. They're all pretty scenery... It's spring time fresh. Newport smokes fresher. Female--61--High School--Color 8. Lady and man were talking about the cigarette...They are menthol. Male--29--High School--Color 9. On a lake there were men fishing...Just men fishing on a lake. Female--38--High School--Color 10. A boy and a girl holding hands. They go towards a waterfall... They came out of a mountain. The cigarette is menthol mild and it's new...Newports cigarettes is menthol mild. Male--50--High School--B&W 11. They were going through a field, a woman and a man...A big field of flowers. Male--67--Grade School--B&W

-10- INCORRECT RECALL NEWPORT "HAWAIIAN FANCY" :60 (contd.) 12. A fellow coming down in a balloon with a space suit on. lie picks up a package of Newports from a rock. Female--76--Grade School--B&W 13. A kind of rural scene...I remember men passing out Newports one to the other...They are the best for you. Male--78--Grade School--Color 14. Made= in Winston, North Carolina...Showed a girl and boy and a man saying about commercial. Showed the cigarettes and showed the pack of cigarettes. Showed water and different things they was.doing...Got a filter tip. Any kind you want. Male--60--None--B&W 15. x" think this the one where they pick up one pack from the rock with a helicopter ...A rock jutting up out the water, the water splashing up around it and the helicopter coming down to the rock. Male--62--Grade School--B&W 16. They're getting to be a leading cigarette. ' Male--71--Grade School--B&W

t~~1 A C C U f2 A C Y o p C 1' E N D A E3 I l. I T Y -~ (1io and .Jclo~~iaion Cronin:crcials ~..~!?-C ?- f'CU'.E~.fiC6'liJ~IQ12 P R 0 M P T N E;, ;; e;'d/C CG 875 [. JERICHO TUftNPIKE • HUNTINGTON STATION. l.. 1.. N. Y. 11747 Newport No. 155 '1 liawaiin Fancy 1 Min. vian turns on TV set in CHORUS: iving room, sits in rontt of it. Ha.vaiin Yir1s dance on screen. `~an's fancy places him n scene .vith 1lawaiin ;roup being offered ~:nr ople drink by ;iri_.. Camera moves .)ack to show luau in 3rogress, livinr; room :ireamcr at head. I'akes cibarette from -lawaiin girl, puffs. F ancy interrupted by zeighbor opening door, -tolding up bowling bag. Fancy returns as neighbor .eavcs. Pack with "Ne.vport :astes smoother". Girl in -et waves at viewer, he returns N:,ave with rose rom TV scene in front )f face. MAN: MAN: CHORUS: • PHONE HA 3-OO!~U Wednesday, February 8, 1967 "Virginian" NBC-TV 7:30 P.M. (SINGING) Newport tastes smoother, smooth all the way, Newport's fresh menthol keeps it that way, Smoother and fresher day after day, The smoothest tasting menthol cigar ette. Hey Joe, bowling, let's go. Oh, oh, yeah. Look, I'll be out in a minute. (SINGING) Newport tastes•:smoother,.• day after day, The smoothest tasting menthol cigarette. ~,Tote: Treatment recalls the original "Billboard" filrn (Newport No.140, 6/11/65) in which a billboard beach scene came alive for a bus passenger but not the driver when pointed out to him by the passenger. A second film in this "Hawaiin" pool deals a beach scene inside the TV set. It would therefore appear more weight is being given to the approach now than before when only the "Billboard" film was produced and it ran concurrently with their differently conceived spots. 0 ~ co ~ 0 r ~