Tobacco Documents Online

-8- PALL MALL FILTER "HORSE SHOW" :60 SPECIFICALLY RELATED RECALL 1. Where the man measures the cigarettes they show the extra length...Men and women sitting outside somewhere. The extra length...Outstanding and they are mi1d...That they are mild. You get more smoking pleasure since they are longer length. Female--23--High School--B&W 2. Oh, about a woman liking the gold pack or some trash like that...I think they were on a boat...About there being the best ones because they were longest...Appealing to the woman because of the pack. Young smokers and women because of mildness. Male--24--College--B&W 3. They are longer in a certain pack and they have true flavor. It says, I know what I like and I like Pall Mall...Girl that had the cigarette and she said, "I know what I like and I like Pall Mall." Nothing too outstanding...True flavor of fine tobacco...True tobacco flavor and they were longer. I Female--67--High School--B&W 4. The announcer said it was longer but it had the same tobacco... A group of people together. They were comparing the lengths of cigarettes...They(group of people) were talking about the length and they used the same type of tobacco as they did with regular Pall Mall. Female--23--High School--B&W

PALL MALL FILTER "HORSE SHOW" :60 GENERALLY RELATED RECALL 1. Long one in a gold package...A man sticking out a cigarette. Putting it in his hand...They are supposed to be good...They are supposed to be longer and with a filter on it. Female--39--College--B&W 2. Recommend them highly and less nicotine and things like that... Ideas about being so good. They are longer and milder and things like that. Female--Refused--Refused--B&W 3. They showed difference in the cigarette, the length...More smoke than the other kind, more to them than the other kind. Female--48--High School--B&W 4. How good they were. Male--65--High School--B&W 5. Pall Mall was longer than the other...Pall Mall were longer that the others. Female--73--Grade School--B&W 6. The long cigarettes...Just long cigarette. Longer than the other cigarettes. Male--63--Grade School--B&W 7. The filter tip Pall Mall is longer than other cigarettes... That they were longer. Female--44--High School--B&W 8. Something about its length. The same cigarette with the filter in a gold pack...The filter cigarette with a real tobacco taste. Male--43--High School--B&W 9. It has the same taste as a regular cigarette...It has the same taste as a regular cigarette. Male--39---Grade School--B&IN, 10. They (Pall Mall Co.) was talking about the length and the full flavor you get from the length...You see the red pack and I don't remember the rest...About the long length the easy draw and the filtering of the smoke because of the long length. Male--53--High School--B&W

-io PALL MALL FILTER "HORSE SHOW" :60 UNRELATED RECALL 1. They (a male voice) were talking about the extra length and they had a ruler to measure the length of a lot of cigarettes... They had extra length and fine tobacco...To me the amazing thing was the length and it caught my eye because it had a ruler. .. Male--32--College--B&W 2. Something about the size of it. Somebody put a "rooter" in the cigarettes and one of them came up bigger and longer than the others...A gold package, and a man...Something about the extra length. Male--33-- College--Color 3. They showed the pack, a couple with the pack. They were smoking them. I think they had something about the menthol one. (Told about the freshness of it.)...The packages and the couple smoking them...Something about the filter. (It filters longer and smokes cooler.)...Romance and smoking cigarettes. (Gave the idea of romance and cigarette smoking.) 3 Male--52--College--B&W 4. They showed that it was longer than the four other kind... The people on the commercial said, "My cigarette is longer than yours."...It was a very smooth smoking and longer lasting and that you should try it. Male--50--Grade School--B&W 5. These fellows were sitting around and one guy said,"My cigarette is longer than yours"and this other fellow said, "No it isn't." To prove it the first fellow held up one cigarette in one hand and a regular cigarette in the other hand...They (two men and a girl, because she smoked one of the cigarettes) were standing on a boat or porch ledge or something like that. They (the girl, she was talking, she said she knew what she liked, a Pall Mall) talked about pure, true tobacco that it was mild and outstanding...They were proving that they were longer and milder tasting. Male--45--Grade School--B&W 6. It was a green pack. Male--39--Grade School--B&W 7. It is a true cigarette. Blue and green pack...They swap cigarettes from one another. Female--53--Grade School--B&W 0 0 s co ~ 0 0 w

-11 PALL MALL FILTER "HORSE SHOW" :60 UNRELATED RECALL (contd) 8. They (people in the commercial) were going to see which one was the longest cigarette. The man in the commercial was going to pick the longest. He knew how to pick the best because that was the longest which was Pall Mall. There were also some antique cars in different situations...The pack was in gold. A ring of cigarettes, some were long and some short. A man holds a long and a short cigarette in his hand. You can see the long one was a Pall Mal1...The best one is the long one. Female--35--High School--B&W 9. They were talking about the gold pack. The pack had Pall Mall filter cigarettes in it and it was longer...There were a bunch of people having a party and smoking...All I remember is they said it was the same good tobacco but the cigarette now had a filter in it. Female--28--High School--B&W 10. They just say it's longer and it has the same tobacco...I'm pretty sure they were at a party and around a table...That it was the same tobacco as regular Pall Mall and longer on f lavor . > Female--23--High School--B&W 11. A guy took the cigarette in his hand, with his eyes closed and pushed them and picked out the longer one...People sitting by a table...Same tobacco with a filter on it...Pall Mall has a filter. Male--29--High School--B&W 12. It's about a new commercial. A new cigarette they have out. A longer cigarette...It shows a smoker. A man with a beard. and whiskers and they are on fire. The man talks on the phone and the cigarette is in the way...There's quite a bit of difference in length between the old and the new...Just wanting to sell it. Different from the old cigarette. Male--32--High School--B&W 13. The commercial showed the filter tips and the regulars. The filters were the extra long ones...Smoke filter tips. Female--47--High School--Color 14. This man and another man were talking about the length of the cigarettes. That the package comes in.different colors...These men were talking about these cigarettes. They were at a party. The different colors of the packs were shown...One (cigarette) was a longer length than the other one...They are longer. Female--39--High School--B&W

PALL MALL FILTER "HORSE SHOW" :60 UNRELATED RECALL (Contd) 15. It's a?.c.nger cigarette. A man holds (other people's cigarettes) them in his hand and Pall Mall are longer...All these people together and a man gets a cigarette from each one and puts them in his hand. Pall Mall were the longest...You get more smoke out of it and it's milder to smoke. Female--46--High School--B&W 16. They are longer...Just showed the pack of Pall Mall. The coolness of the taste of it. Showed spring flowers...Lasting longer, and tastes better. Where particular people congregate there will be Pall Mall. Male--39--High Schcol--B&W 17. Talking about where they found out the difference in length. They were showing how much difference in length and showing the gold pack. They were on a beach...Man and woman comparing size of cigarette. They were on the beach swimming or something all I remember...Talking about mildness and the same length and filter tip...Talking about mildness and the same length and benefit of the filter. Male--40--High School--Color 18. They're longer than other and the guy picked out the longer cigarette...Seen the guy when he held the cigarette up there and tapped that one up in the whole bunch in her hand (Pall Mall up)...That the Pall Mall is the original with the filter tip put on it. You smcke the whole cigarette and part you'd throw away before the filter was put on it. - Male--45j-High School--B&W 19. They (the con,mercial, the people) talked about the extra length. (Respondent started to give recall on'Bensons)...Twc guys (two fellows) talking about it...It has a real taste. Real tobacco taste. It has the extra length. Female--52--High School--B&W 20. They are longer...A group of people, one man saying "I bet my cigarette is longer than yours." Male--55--High Schocl--B&W ~ ~ 0 A

-13- A U ri n c: Y . t) r; tI r; N a A n I 4 i T Y Tip Pall Mall. ~.r s1 c/r. .~clrl'L+lnn C~oi~rrncrfJrrlo ~ ., 07D 'C. JCftICHO TUItNf'IKE: • HUNTINGTON 6TATION, L. L, N. Y. 11'747 • Pall Mall Filters No. 111 ~ . 41 ~{Oi'Sc- ShGI: ~ ! Min. ~hots of horsc jump, antique :ar, carnival, marina. Zoom .fter each on couple with one ,arty comparing longer length. ifarina .voman runs finocr .long pack on deck table. lor' )ntal cioarette. "Famous engt.,L'' supered. Finger along obacco length. iirl puffs, "Natural Mil•dness" upered. )ack with "The Luxury Length'- :ioarcttc", followed by "Out- tandins, and they are mild." 0 PHONC HA 9•OO:,O Saturday, January 28, 1967 "Movie" NBC-TV 9:00 P. M. AN: Discovered at the horse show, the new luxury length. Discovered on the road, the new luxury length. Discovered at the marina, the new lonscr length of Filter WOMAN: Mmm, like that gold pack. Does it have the same Pall Mall tobacco? AN: Identical, the finest quality monty can buy, ' WOMAN: Smooth, pleasing flavor. I know what I like, and I like Pall Mall. Pall Mall's famous lenpth of fine tobaccos and the filter tip. Result, you get Pall Mall's natur-al mildness in a filter cigarette. •Natural mildness that rneans just one thino. AN: Discover the luxury lenoth cigarette, Filter Tipped Pall Vlall, packaged in gold. Outstanding, , , . , . , AN: And, they arc mild. ~ 0 0 a