RJ Reynolds
Cigarette Smoking and Lung Cancer.
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- the Smoking Question Part II, News and Special Events, Mutual Broadcasting System Dc, 621118.
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- Moss, F.E.
- Trohan, J.
- Allen, G.V.
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- Tobacco Research Comm
- Warren, C.
- Nwuberger
- Us Public Health Service
- Washington, G.
- Air Force Surgeon General
- Burney
- Macarthur, D.
- American Legion
- Ny Times
- Horsphal, F.
- Sloan Kettering Institute For Cance
- Auerbach
- Veteran Administration Hospital
- Royal College, O.F. Physicians
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RADIO BROADCAST TRANSCRIPT
Program: The Smoking Question Part II
Date: November 18, 1962 - 8:05 p.m.
Station: Mutual broadcasting System, Washington, D.C.
Re: Cigarette Smoking and Iung Cancer
THE SMOKING QUESTION
CHARLES WARREN: "Good evening. This is Charles Warren,
lbtual NeWS. 'The Smoking Question'--that's our program title
this evening. Last week at the same hour, and over many of these
same stations, Mutual News and Special Events preseited the
opinions of Senator Frank E. Moss, a Democrat from Utah, vierrp on
smoking , heard from the oo-sponsor of a Senate resolution dee~ting
with the subj ect. Tonight we'll get another side of the story,
when the Scrippa-Howard science editor, John Trohan and I question-
Mr. George V.. Allen, who's President of the Tobacco Institute,
Incorporated, a former director of the United States Information
Agency, and a career diplomat. This tape recorded program is
presented in the public interest by the Mutual Broadcasting System,
so that Americans will continue to be the beat informed people in
the world. The opinions expressed in the program are those of the
reporter, and our guest. Now, the Smoking Question. With the firat
question from John Trohan.
TROHAN: "Mr. Allen, I wonder if we could start out by having
you aummarise for us the position of the Tobacco Institute with
respect to th e general question of smoking and health?"
ALLEN: "I'd be glad to, W. Trohan. The Tobacco Institute is
an association Uf the tobacco manufacturers which regard the smoking
and health .q uestion as a very serious one, and one which deserves
very earnest and energetic, scientific investigation and experiment-
ation. W e support that activity through a sister organization, the
Tobacco Research Committee, which has done more investigation in the
eight years since it was established than any other private s cientific
organization or medical organization in the specific subject of lung
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cancer."
QJJF.STION: "This is the tobacco industry research committee?"
ALLEN: "That's right."
QUESTIOiV: "How much money haa this committee spent?"
ALLEN: "During its eight years, it has made well over 100
individual grants to independent scientists, laboratories, technicians, and various kinds of
experimenters, and the total of
these grants is well over five million dollars at the present
moment."
QIJESTIO,'J: "Does the Institute, or does a~ybod in the induttry
feel that a case has been established that smoking ~s comaeoted with
lung cancer?"
ALLEN: "No. The industry--and you say anybody in the industty--
as far.as I have heard anybody express himself, it is that the
matter needs thorough and energetic scientific investiga tion. All
the medical authorities as far as I know, or practically all of thent,
agree that nobody knows what causes cancer, and speoifically 1
cancer, and this is a matter that remains to be found by thorou
and energetic scientific investigation.
QUESTIJN: "What about all of the statistical studies, which seemt
to Implicate amoking?"
ALLEN: "There have been many statistical atudies. l good many
of them which seem to point the finger towards smoking, at least as
a contributory factor that needs further investigation. As you un-
doubtedly know, there have also been a great many statistical
studies which have pointed the finger towards a lot of different
possible causes, and they would s eem to add up to the fact that
lung cancer, or cancer in general is one of the most complicated
diseases that the medical science has ever had to address its
attention to. And that there may b e a va'riety of faetors, or a
combination of factors, and there have even been statistical a tudies
which come to the conclusion that there is no evidence to point
towards smoking as a cause--a direct cause anyway--of cancer.
"These statistical studies add up to the need for further
intensive scientific work on the sub jeot."
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WARRBN: "Mr. Allen, neither of us is a scientist, so that
we speak as laymen--"
ALLEN: "We're all in the sante fix here."
WARREN: "But how do you feel about the studies which Dr.
Auerbach, for instance, has done at Veterans Administration
Hoa pitals, along with the American Cancer Society, which indicate
that the more you smoke, the more chang es occur in your breathing
tubes, and these changes are characteristic, he says, of what
.precedes cancer. His point being that the more you smoke, the
more changes you get, and if you quit, you may revers e themi."
ALLEN: "I lmow about the Auerbaoh studies, and again,
emphasising that I am n either a doctor nor a scientist, I have been
informed that while Dr. Auerbaok I believe is a pathologist, other
gathologists have not had the opportunity to examine his slides or
is work, and that he has not mad e his report to his fellow
pathologists who can verify or carry out further investigation."
QUESTION: "Is the tobacco industry research committee itself
financing any such work?"
ALLEN: "The Tobacco Industry Research Committee makes.its
f rants on the basis of the recommendations of a scientificy
adrisory
oard, which is made u of a dozen eminent, outstanding, absolutely
indep endent medical au~horities in the United States, and I may say
at this point, that the committee which makes the grants.has never
turned down a grant recommended by the scientific advisory board.
Whether they have a grant at the moment on this immediate Auerbach
slides study, I'm not certain, but In would guess that perhaps some
grants had been made in that field.
WARREN: "j*. Allen, about three years ago, the Surgeon General
of the United States Public fiealth Service, at that time, Dr. Burney,
issued a report in which he stated that the evidence at that point
indicated that cancer--or that smoking was th e chief oause--or at
least a primary cause of lung cancer. Do you disagree with this
conclusion?"
ALLEN: "tRell I would point to the fact that the Surg en General
under directions of the Presidents of the United States, has decreed
recently that there shall be a thorough review of all the available
evidence. It will not be a commission which will undertake scientific

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investigation itself, I understand, but they are going to try to
find ovt what the actual situation is. We regard this as a good
ALoYe"
WARREN: "I wonder if I can interject a question in here, Jobn,
Yx. Allen. On a recent program in this same series in this smoking
qreetion, Senator Moss, a Democrat from Utah, spoke of his oo-
rponsorahip of a proposal with Senator Neuberger of Oregon-
ALLEN: "Yea."
WARREN: "Having to do. with smoking. What's your feeling on
that, Mr. Allen?"
ALLEN: "VPell; the chief proposal of Senator Neuberger was that
such a study be conducted, and this study ie being conducted by the
U. S. Publio Health Service, and so far as the tobacco industry i:
concerned, we welcome It, and we are cooperating with it in every
way we can."
TROHAN: "Mr. Allen, do you think In these studies that an
effort should be made to find.out if there ia any thing good, as well
as anrthin bad about smoking? I notice you smoke--do you get any
good eff eo~e?
ALLEN: "Surely. When I said it should be a wide-open stud~t,
that means all aspects of it. Yes, the question has been raised
oftentimes, if not smoking-what? And consideration ahould be *-
ven, I think, and I would if I were on a committee, even thongh
fm not a scientist, I'd want to consider all aspects of the matter,
good, bad and indifferent."
WSSTION: "You think it has a therapeutic value, then?"
ALLEN: "Well, I don't kaoer. In the history of tobacco, you
may know that 350 years ago when it was first introduoed into
8urope, it was introduoed as a medicine--as a medicament. Tobacoo
has been highly praised and roundly oondenmned through its 850 yeara.
That's another reason why we ought to, .in this great soientifio age,
find out the scientific facts on the subject."
WARREN: "I was really aerious, -Mr. Allen. I wondered whether
tobacco really has any tranquilizing effects--xhether it--"

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ALLEN: "Well, you may know that so far as the Ari# is con-
cerned, ever since Valley Forge, when George ~'ashing ton said to
the Congress, if you oan t send money, please send tobacco; right
down to the latest events, hostilities In Korea, when General
MacArthur was asked what was the best use that could be made with
some $10,000 that had been oolleoted for our troo ps in Korea by
some organisation--he sent word back--spend it all on tobacco, that
that is the most importeaut thing that you can do for the morale of
the troops In Korea."
WARREN: "This In In direot contrast, Mr. Allen, to a recent
order by the Air Force Surgeon-General, in which he says, don't
distribute free cigarettes to our patients any longer, or some such
order. What is the feeling of the tobacco industry with respect to
that?
ALLEN: "Well, if I may say, In all frankness, the tobacco
Industry learned of that decision with soms surprise, and astonish-
ment, because in the first place the Armed Services have been
begging the tobacco manufacturers for their ci arettes for their
hospitals and enaampmsnts and kits for a long ~ime, and the tobacco
industry has been cooperative and glad to perform this assistance to
our armed forces. hbst of these cigarettes-Afree ciprettes--have
been given by various cormnunitygr oups, American Legion Posts, and
other community organisations, which have sent cigarettes to
Veterans' Hospitale. But even more imp ortant is-the implication in
the announcemaent of the Surgeon-General of the Air Force, that he
has reached a conclusion on a subject which the President of the
United States and the Surgeon.General of the.U. S. Public Health
Service have just decreed that there should be the most basio study
which has been ordered by the-American government in this sub eot,
with an objective point of view, considering all aspects of tie
question. It looks-as if one arm of the U. S. government doesn't
quite know what the other arm is doing."
QUESTION: "Would you say they've jumped the gun?"
ALLEN: "I would say so--yes. We do not think that the
decision on th is s hould be based on pre-conceived conclusions of
matters which need energetic and thorough scientific investigation."
TRANAN: "Mr. Allen, in this stud~ the United States Public
Health Service is undertaking,,do you hink that they should pay
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any attention to economic considerations?"
ALLEN: "fiPell--"
TROHAN: "In other words, the tobacco industry su plies an
awful lot of tax money to us-,should this be considered, or should
this be strictly a health survey?
ALLEN: "I think it ought to be strictly a health survey
myself. Now I'm speaking personally. However, I happen to come
from a tobacco area--I'm in a very -small scale a tobacco farmer
myself. There are altogether, we estimate, about 17 million people
in the United States, who, in one way or another, obtain their
livlihood, either directl or Indirectly from tobacco--either the
t ronring, the handling of ~he leaf, the warehouses, the manufacturers,
he wholesalers and retail distributors. Incidentally there are
reckoned to be 1,600,000 indfvidual retail outlets of one sort or
another, so a lot of people are involved, not to speak of the fact
that so far as the revenue to the U. S, government is concerned,
tobacco, -I believe Is secona in the amount of excise taxes
Furthermore, of the tobacco grown in the United States--leaf tobaoco--
more than one-third is exported, so it has a great importance in our
balance of payments and export trade.
WARREN: "The average person, or. a lot of people, ?Ir. Allen,
aek the question, the basic ham-and-e~gs question, of ges, if I
smoke, sm I going to.get lung cancer?
gLZEN: "Perhapa the most thorough study thet.has recently oome
into the news on this s ubject was a s tudy by the Royal Coll ege of
s physieians in Great Britain. As a matter of fact that was the
preaedent for the Senator Neuberger resolution that's been referred
to. That study, while considered very strong in its accusations,
charges rega rd3ng smoking, nevertheless that study itself said that
the majority of peo ple smoke without any harm to their s ystem. So
if you eay, am I going to get lung cancer if I smoke, a lot of people
get lung cancer who have never smoked in their lives. We had a
recent case, in which 27 nuns had died of lung cancer-not all
together, not in the same place, but among the statistics, --who -
had never been n ear tobacco. So, certainly one would have to say
that if you just ask the question flatly, If I smoke, will I get
lung oancer, there are many, many_cases and evidences--cited

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statements to the fact that there is no proved cause and effect
relationship between the two."
TROMAN: "Well -the statiatics I think Rill uphold you. They
do indicate that most heavy smokers, even heavy smokers do not-get
lung cancer. On the other hand they indicate that the heavy smoker
does have a much greater chance of getting it than the non smoker.
Is this the way you size them upY".
ALLEN: "Well I think other situations--other characteristics--
of smokers need to be examined carefully--"
QUESTION: "For instance--"
ALLEN: "There are statistics which show that persons who are. '
under tension, for example, for one reason or another--maybe soldiers
In the Army--smoke much more than other eople. So the habits, the
characteristics which s eem to lend to~rar~s very heavy smoking are
considerations which might also bear investigation with regard to
causes of cancerenvironmental factors Also one of the places
that has the highest incidence of-lung cancer is crowded oities
where there are a lot of pollution of the air--things of that sort--
human characteristics, persons' ancestry for example has been gone .
into very recently . The N~ York Times carried this very recently,
a study linking the likelihood of having lung cancer by whether your
parents had it or not.
WARREN: "Do you think there has been then somewhat of a preb
judgment on the part of a lot of people about the association betReen
lung cancer--
ALLEN: "I do. In that connection, I was very much interested
in a statement by Dr. Frank (Horsphal)?, who's President and
Director of the New York City Sloan-Ketterin Institute for cancer
research, one of the most reputable organisa~ions in the United
States in this field. He says there seems no doubt at all that
there are a number of environmental factors-ba number at least--
associated with the incidence with which cancer develops. But far
more emphasis has been placed on one environmental factor--namely,
cigarettes--than any other; almost hysteria has been produced out
of proportion to its real significance. Now that seems to me a
sound stateanent by perhats the number one man in this field, th e
head of Sloan-Kettering.

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TROeAh: *Rlhat kind of advice would the tobacco industry
care to give, W. Allen, to the American publio. Obvious],y you're
not goiag to tell them to stop smoking, but do qou think they
should be moderate smokera?'!
ALLBNs "Let me eay on that, that the tobacco industry hae
stated that we have no quarrel with auybody who doesn't want to
smoke for whatever reason. There are phyaiological differences
in people, xhioh'requ3~re them to exercis e good jugment--sound
dgment--Rith regard to all their aotivitiea. If a person is
golined tonards heart trouble, I wouldn't advise him to plaJ 36
holes ofgo lf every day-it'.e rid.ioulous. And so oonsequentlye an
individual, in order to be sensible, should follow his own
physiologioal*aharacterietios with care and judgment and sound
ooMmon a ens e.
WARREN: "Mr. Allen, there haa been some criticism of the
tobacco industry's advertising, from the standpoint that you are
tryin~ to -lure een-agera into starting to smoke too early in
lite? Would you oare to comment on that?"
ALLBli: "That queation, of course, is often raised. And let
me say this, that firat and foremost, the advertising policies of
each tobacco me.nufaaturer is ver deaidedly that manufacturer s
own deoision I want to say that I have myself watched the ad-
point of vieR. It'a true that
Tertfsiag rather closely from my
prett~r girle are sometimee used in tobacco advertising--cigarette
advertieing--juat as pretty girls. are used in every other form of
advertising in the United States. The tobacco industry has taken
this position, very definitely, the tobacco industry ia anxious to
be thoroughly law-abiding and cooperate with the laws in various
states which set the age at which cigarettes can be sold to minors.
I'll go farther end aaike a personal observation here, that in nyr
own judgment, the oustom of emoking ie predominately and should be,
I,th~nk, an adult decision, an adult custom. But the statement has
often been made, with a good deal of--"
WARREN: "hNhen do you become e.n adult?"
AVEN: "Well, Iwaa go ing to say, when you're old enough to
shoulder a gun and fi ht for your country, and die In Korea, a maa
:oug~t'to be old enough to make up his mind as to whether he's going
to. amoke or not. I'd say that'e as good a rule--of,thumb decis~on as
I can see.

WARREN: "We've been spending so much time on smoking and
1un g cancer. I wonder whether there is any concern on the part
of the 3.ndustry about any other health effects--how about
bronchitis, or heart trouble?
ALLEN: "Well this study by the Surgeon-General ia supposed
to be not limited to lung cancer--it is to-cover the general
question of smoking and health, and we are, as I said, cooperatittg
with it in ever way we can. Of course this is a very big subj eat
to be studied at one time. It will probably take aix months, it ie
estimated, for this study to take effect, and even that won't be
long enough, for the time that these scientists oan give to it, to
cover the whole waterfront, and even with regard to lung canoer, I
imagine that a lot of questions will still be open for scientific
investigation, six months, 12 months, and a year--two years from
noer: I hope that by the amount of concentration of scientific
energy, and brains that are being devoted to this question, that
the solution, the answers will not be too prolonged. We certainly,
in the tobacco industry, are most anxious for it to be pursued
energetically and to find thes e answers."
QUESTION: "I sense then, I'.Sr. Allen, that the United States
Publio Health Service survey will resolve some of the doubts, but
heab on people--good orer~td~» full question of what effects tobacco
ALLEN: "I don't like to anticipate what this group of dis-
tinguisbed people may conclude, but I would doubt from the amount
of scientific inveetigation which is going on right now, and in
mid-course, that this whole question will be wound up six months
from now."
WARREN: "Thank you very much, gentlemen. And there, ladies
and gentlemen, you have tonight's tape recorded edition of The
Smoking Question, an unrehearsed question and answer session,
prese~nted in the public interest by the News end Special Events
Division of the a~utual Broadcasting Sygtem...
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