RJ Reynolds
1954 (540000) Annual Report R.J. Reynolds Tobacco Company.
Fields
- Type
- FINANCIAL
- Site
- Pr
- Named Person
- Darr, E.A.
- Galloway, A.H.
- Gray, B.
- Haberkern, R.C.
- Hanes, S.B. Jr
- Hardy, H.N.
- Hoover, K.H.
- Kirk, H.S.
- Lybrook, W.R.
- Ramm, H.H.
- Scott, S.M.
- Smither, W.T.
- Vallandingham, R.G.
- Whitaker, J.C.
- Ernst & Ernst
- Rjri
- Rjr
- Cummings, B.
- Swayze, J.C.
- Jeffreys, A.
- Sterling, B.
- Carroll, L.
- Barber, R.
- Cbs
- Nbc Moore, G.
- Galloway, A.H.
- Author
- Whitaker, J.C.
- Rjri
- Box
- Rjr2216
- Date Loaded
- 27 Feb 1998
- Request
- 4rfp1
- 1rfp4
- 1rfp5
- Minnesota
- 1rfp16
- Texas
- Initial
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- Mclean
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- Agreement
- Karbiwnyk
- 2int7
- 1rfp17
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- Litigation
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Document Images
BOARD OF
DIRECTORS
JOHN C. WHITAKER
R. C. HABERKERN
E. A. DARR
H. N. HARDY
I3OWMAN GRAY
H. S. KIRK
W. J. CONRAD
A. H. GALLOWAY
S. \1I. SCOTT
W. T. SMITHER
R. G. VALLANDINGHAM
H. H. RA\I\I
S. B. HANES, JR.
WILLIAM R. LYBROOK
KENNETH H. HOOVER
TRANSFER AGENTS
THE CHASE NATIONAL BANY
OF THE CITY OF NEw YORK
11 Broad Street,
New York 15, N. Y.
1:t.j. 11.
R. J. REYNOLDS TOOACCO COMPANY
Chairman Board of Directors
Chairman Executive Committee
President
Vice President
Vice President
Vice President
Vice President and Secretary
Treasurer
Comptroller
Manager Advertising Department
Superintendent of Leaf Buying
Solicitor and Assistant to Chairman of Board
Superintendent of Leaf Processing
Associate Counsel
Director of Research
THE FIRST NATIONAL BANY
OF JERSEY G'I7Y
1 Exchange Place,
Jersey City 3, N. J.
REGISTRAR
THE HAXOVER BAA7C
/ 0 Broadway,
New York 15, N. Y.

annual report
to the
stockholders
1954
contents
FINANCIAL HiGHLICHTS 2
LETTER TO STOCKHOLDERS 3
\1'I\STON - NF:X%'EST YHODUCT 8
1'RODCCTS 10
AD\'F.IiTISIN(3 12
1'F.ItSONN EL 14
J-yBAIi RECC)RD 1'rJ
FINANCIAL STATEMENTS 16
ItEI'0RT OF INDEI'EXDENT CERTIFIED
1'l'BLIC AC'C't )L'NT ANTS
20
Bc)AIil) OF DI ItECTORS
21
R. J. REYNOLDS TOBACCO COMPANY
From TFa4
F50 J°
n
Corporote
Library
-
WHQ

Financial
Highlights
1954 1953
SALES, EARNINGS AND DIVIDENDS
Net Sales . . . . . . . . . . . . $814,273,776 $876,189,581
Net Earnings . . . . . . . . . . . 44,826,793 34,172,044
Net Earnings as a percentage of Net Sales ... 5.51% 3.90%
Earnings per share on common stocks
before taxes on income* . . . . . . .
$ 10.04
$ 9.99
Taxes on income per share of common stocks* . 5.85 6.87
Net Earnings per share on common stocks* ... 4.19 3.12
Dividends per share on common stocks ... 2.40 2.00
Dividends on Preferred Stock . . . . . . 2,894,413 2,934,000
Dividends on common stocks . . . . . . 23,731,853 19,756,235
* Based on 10,000,000 shares.
FINANCIAL POSITION AND EQUITIES
AT YEAR END
Total Assets . $617,635,877 $598,609,439
Current Assets 574,025,535 558,393,962
Current Liabilities 144,872,480 137,701,957
Net Current Assets-Working Capital . . 429,153,055 420,692,005
Real Estate, Machinery and Equipment-net .. 40,259,587 36,394,804
Funded Debt . . . . . . . . . . . 120,000,000 125,000,000
Equity of holders of Preferred Stock .... 73,377,500 75,000,000
Equity of holders of common stocks .... 279,385,897 260,907,482
2

TO IHF: STOCi:IIOLI)ERS:
The vear's net earnings of $44,826,793, after
provision made in the final quarter for an addi-
tional contingent tax reserve of $1,800,000 for
prior years, were the largest in the Company's
history. They exceeded the results of 1949, when
the previous high was reached, by $-1,372,6:32
and were $10,654,749 greater than 1953 net
earnin as.
Earnings per share on the 10,000,000 shares of
common stocks also attained a new high of $4.19.
This amount is computed after deduction of the
additional contingent tax reserve, which is equiva-
lent to 18 cents a share. In 1953 earnings on com-
mon stocks amounted to $3.12 a share and in 1949
to $3.75 a share.
The improvement in net earnings over those
of 1953 was due primarily to the termination of
the excess profits tax, which for 1953, the last year
the tax was in effect, amounted to $12,021,220.
Earnings before Federal and state taxes on in-
come reached the all-time high of $103,343,302.
Dividends
During the years 1947 through 1953, dividends
paid on each share of the common stocks totaled
$2.00 a year. This rate was increased in 1954 to
$2.40, consisting of four quarterly dividends of 60
cents each.
Dividends paid on the common stocks and the
Preferred Stock in 1954 amounted to $26,626,266,
or 59.4 ic' of net earnings.
Sales
In 1954 sales amounted to $814,273,776 com-
pared with $876,189,581 in the preceding .ear.
CAMEL remained bv far the most popular ciga-
rette on the market, although volume declined in
1954. CAVALIER King-Size Cigarettes attained a
new high in sales and PluxcE ALBERT Smoking
Tobacco and DAYS WoRIC Chewing Tobacco con-
tinued to lead in their respective fields.
In the few months that WIxSTOx Filter-Tip
Cigarettes have been on the market they have al-
ready become one of the leading filter-tip brands.
This is a remarkable achievement, particularly
since nationwide distribution was not completed
until late in September.
WlrsTOrs were first introduced in the New
o,
~
0
3 w

LEAF TOBACCO.
OTHER MANUFACTURING
COSTS AND FREIGHT
DISPOSITION OF INCOME-1954
England area in March. Shortly thereafter they
were offered in the New York metropolitan market
and gradually the distribution was extended to the
other parts of the countrv. The demand for
AVINSTONS was so great that it became necessarv
to increase production capacity. Because of the in-
abilitv of machinery manufacturers to supply
promptly our requirements of special equipment,
the introductory period was somewhat longer than
had been anticipated.
The increase in popularity of filter-tip cigarettes
has been extraordinary. As recently as 1952 on}.
about 11/4`/~ of all cigarettes sold were of this type.
i ic'
In 1953 filter-tip cigarettes represented about 3'
of the cigarette volume and in 1954 about 10'/~.
With its WINSTON brand the Company is in posi-
tion to have a large percentage of the expanding
filter-tip cigarette business.
Leaf Tobacco
Requirements of the 1954 flue-cured tobacco
crop were purchased at an average price which
was less than in the previous year. This entire crop
was sold at an average price below that of the
1953 crop. Marketing of the 1954 Burley tobacco
crop was still under way at the end of the Year but
indications at that time were that the average
price per pound for the Company's purchases out
of this crop would also be less than for the 1953
crop. The volume of the 1954 Burley tobacco crop
sold before the end of the vear was substantiallx
greater than was the case +with crops of recent
years.
Leaf tobacco inventories were greater at the end
of 1954 than at the close of 1953. In large measure
this was due to the heavy marketing before the year
end of the 1954 Burley crop and additional leaf
requirements for the new WmsTON brand. The in-
creased inventories, coupled with the large income
and excess profits tax payments in 1954, necessi-
tated larger bank borrowings during the ~ear.
Plant Additions and Improvements
Considerable expenditures %vere made for new
machinerv for the manufacture of WINSTON Ci~a-
rettes and for a new leaf processing plant, located
near Winston-Salem. These additions accounted
for the larger share of $7,510,228 spent on plant
4

and equipment. Charges for depreciation and ob-
solescence for the year amounted to $3,411,950.
At the end of the year, after making adjustment
for disposals, the gross real estate, machinery and
equipment account stood at $68,338,682.
Additional Contingent Tax Reserve
Since the amendment of Article XII of the Com-
panv's Bv-La«s in 1949, the Company, in filing Its
Federal income and excess profits tax returns, has
deducted the amount paid pursuant to the By-
Law. This «as done for the years 1949 and 1950
in reliance upon the ruling of the Bureau of In-
ternal Revenue issued in 1949. Late in 1951 the
Bureau revoked its ruling but the Company has
contested the matter and has continued to make
such deduction for the years after 1950.
«'ith respect to 1951 and subsequent years the
Company charged to each year's operations, and
set up as a reserve, an amount estimated to be
equivalent to the additional Federal tax that
would be pavable should determination be made
that the payments under the By-Law were not
deductible. The total of the tax reserves for the
Easic research continues in the Company's laboratories.
years involved, plus a refund that the Company is
entitled to receive in connection with Federal ex-
cess profits taxes paid for the years 1940 to 1943,
inclusive, is estimated to be about $1,800,000 less
than the total additional Federal taxes for the
vears 1949 to 1954, inclusive, that would be pay-
able in the event of such determination. In order
to provide for this contingent liability, which was
referred to in previous annual reports, the tax
reserve was increased by $1,800,000 in 1954.
TAXES ON INCOME-DIVIDENDS-EARNINGS RETAINED
F
,
~
~
~amiammal
MILLION f
MILLION 6
70 --~~ j 70
..
I
60
~ ~
~,
/
M
1916
1947
19"
1619
1950
M
1961
42
5
W
R
O
~

MORE THAN
1950 1951 1952 1953 1954
The question of the Company's liability for such
additional Federal taxes was recently tried in the
United States Tax Court but no decision has as
yet been reached. Since 1951 and up to the trial,
the Company had endeavored to make a satisfac-
tory settlement of the matter.
Tobacco Industry Research Committee
The Company has joined with certain others in
the industry, as well as associations representing
leaf tobacco growers and warehouse operators, in
sponsoring the Tobacco Industry Research Com-
mittee, whose purpose is to aid and assist research
into tobacco use and health. In charge of the re-
search aetivities for the Committeee is the Scien-
tific Advisory Board composed of distinguished
and outstanding medical authorities and scientists.
Through the Board an independent research pro-
gram is being administered, with finances supplied
by the Committee. The Board and those to whom
the grants are made have complete freedom of
action, thus insuring unbiased and unrestricted
investigation.
Many eminent medical authorities have stated
that claims made as to a possible causal relation-
ship between smoking and lung cancer are lacking
in any real proof. Very little is known as to the
true cause or causes of an. cancer, and it is to be
hoped that the research financed by the Committee
will aid medical science in discovering the cause.
Employees
The achievements of the Company have been
made possible through the high calibre of its man%
employees and their efficiency, interest, loyalh
and cooperation. In 1954 many production prob-
lems had to be overcome and in everv instance
the employees concerned responded with out-
standing accomplishments.
At the close of the .ear, there were 11,540 regu-
lar and 3,917 seasonal employees. Of the regular
employees, 6,883 had been with the Company for
10 or more years, 4,789 for 20 or more years, 1,3Si
for 30 or more years and 183 for 40 or more years.
Last year marked the twenty-fifth anniversary
of the Company's Group Life Insurance, Total and
Pernanent Disability Insurance, and Accide nt and
Health Insurance Plan and the original Retirement
Plan for employees. In providing such benefits, the
6 Leaf tobacco orrivinp at one of the Company i redrying
plants. This plant is located near Greensboro, N. C.
74.000
OWN THE COMrANY'i SHARES
eo
70
60
40
30
20
to
0

HOW BOOK VALUE PER SHARE OF
COMMON STOCKS HAS INCREASED
DOLLARS
PER
SHARE
90
(9AEED ON 10.000.000 ENAREfI
:27.a
$2609
341
25
f2,.0.
fZ1.]0
f w.~a
20
f1923
917.21
{16.34
is
io
s
0
'45 '46 '47 '48 '49 '50 '51
'52 '59 '54
Complny was a pioneer in its industry as well as
in the section of the country where its plants are
located. Since then the Company's benefit pro-
gram has been expanded to include the Hospital
and Surgical Service Plan, Family Group Life In-
surance Plan, Vacation Plans and Jury Service Plan.
In 1954 the Company put into effect its Sug-
gestion Plan under which eligible employees re-
ceive monetary awards for suggestions submitted
by them and adopted by the Company. The plan
has had gratifying results and by the end of the
year 2,477 suggestions had been submitted. By and
large the employees eligible under the Suggestion
Plan are those below the supervisory level. For em-
ployees not eligible under that plan, other than
Directors, the Company has its Distinguished Ser-
vice Award Plan which provides for non-monetary
recognition for such employees who make outstand-
ing contributions to the welfare of the Company.
Stockholders
The number of stockholders reached a new high
in 1954. At the close of the year, there were 74,173
holders of record, an increase of 5,746 for the year.
Holders included 63,920 having common stocks
and 10,253 holding Preferred Stock.
At December 31,1954, the Company's net worth
was $352,763,397. The equity of owners of com-
mon stocks was $279,385,897, equivalent on the
basis of 10,000,000 shares to $27.94 a share, an
increase of $1.85 a share for the year.
For the entire organization, we express appre-
ciation to the owners of the Company's shares for
their continuing confidence, interest and helpful-
ness.
Respectfully submitted for the Board of Directors,
January 22, 1955.
Chatrman Board of Directors
President
w
1a
k
~~ - - - - - - = - _~~

W I NSTON Filter-Tip Cigarette
Our Newest Product
After a period of over two years of intensive re-
search, WirsTON Filter-Tip Cigarettes were intro-
duced late in riarch, 1954. In the few months
that WixsTO-ss have been on the market, they
have achieved a sales volume that is greater, we
believe, than has ever before been reached by amy
new cigarette in such a short period.
At the time the research was begun, the demand
for filter-tip cigarettes was not great. Nevertheless,
the research was commenced so the Compan,%
could be in position to enter the field with a supe-
rior product in the event that the demand became
substantial.
When the research as to the most suitable blend
of tobacco and type of filter had been concluded,
plans for production had to be perfected. These
involved obtaining the requisite quantities of aged
tobaccos to be used, procuring and installing the
8
First shipments of Winston
FiNer-Tip Cigarettes leave
factory by rail and truck.

special t.pes of machines required, training em-
ployees, and making arrangements for the pur-
chase of the filter, tipping and packaging mate-
rials and other things required for production.
\VIxsTc~a ..ere first marketed in the New Eng-
land area and then gradually, as production was
increased, the territory was expanded until late in
September the entire United States had been in-
clucled. Because of the great popularity of the
cigarette and the inabilih, of machinery manufac-
turers to supph' promptly the increased number of
special machines required, the introductory period
was somewhat longer than had been originally
anticipated. In order to manufacture the maximum
number of WINsTOxs, it was necessary to maintain
production three shifts a day, six days a week,
until late in the year, %vhen sufficient machines
had been installed to permit production on more
normal schedule.
The successful launching of a new brand such as
«'ixsTOxs necessitates a well conceived and exe-
cuted merchandising and advertising program.
During the introductory campaign in each terri-
tory, local newspaper, television and radio adver-
tising was used. At points of sale, unique three
dimensional and mobile displa\1 signs were placed.
The advertising emphasized "Finer Filter' ="Finer
Flavor"-"King Size". When national distribution
had been substantiallv achieved, the advertising
was extended to media covering the entire United
States. These included magazines, a television net-
work show and announcements on other of the
Company's television programs.
Because of heavv expenses imohed in the intro-
duction of any new tobacco product and the time
generally required to develop volume of sales, it is
rare for any such new product to result in profit-
able operations for the first year or so. WI\sTo1s'
popularity was so quickly achieved that the brand
resulted in profits within the first vear.

CAMEL,
CAVALIER AND
WINSTON
CIGARETTES

"
C/1pKt CIGA/t Lt01
Smoking Tobnoao
Principal
Brands of
Chewing
Tobacco

c:-...1'eid..~.'s: . .. ,-;.r . i
4D WALK A MILE FOR A CAMEL
~t:`-x1`?~T"t~u31V-1AS\R\:,b4 :. .
The Famous CAMEL Smoke-Ring Sign-This spectacular sign in its thirteenyear history has become
a landmark in Times Square, New York City, where it is seen by more than a miiiion people o day.
Typical of many thousands of retail counters throughout the
country is this display featuring the Company's products.
12
Advertising
The advertising of the Company is desibnrd to
earr)' its sales messages to persons in all parts of
the country and in all walks of life. Because c-f tlte
vast consuming public that must be reachecl, a
broad advertising program is required. While sub-
stantial expenditures are involved, experience has
shown that they are more than justified.
Placing A1'jxsro.xs on the market, in addition to
promoting our two other cigarette brands, neces-
sitated changes in the over-all advertising program
to assure proper advertising support for each hr.md.
The basic idea behind our advertising budget-
ing is to buy the widest possible circulation of
selling messages at the lowest possible cost. This
goal deternnines the selection of the various rocdia
to be used - television, magazines, newspapers,
radio, outdoor and point-of-sale advertising.
In selecting the selling messa ges, hoth coltswuc>r
research and experienced judgment are brought to
bear in developing for each brand the advertising
thennes -which will result in maxinnim sales.

hb.
The exciting new Bob Cummings Show for WINSTON Fiiter-
Tip Cigarettes entertains millions on Sunday nights, NBC-TV.
John Cameron Swayze, top-rated news-
cosler, brings "Today's News Today", on
the "CAMEL News Caravan", NBC-TV.
Fun and selling are combined on CAVALtER's "I've
Got a Secret" Panel Show, sparked by master
salesman Garry Moore, and seen by an estimated
23 million viewers each Wednesday night, CBS-TV.
Anne Jeffreys, Bob Sterling and their Saint
Bernard entertain Leo Carroll and approxi-
mately 21 miDion television viewers in "Topper"
for CAMELS on aNernate Friday nights, CBS-TV.
"Grand Ole Opry", America's top
folk music program, goes into Its
sixteenth year of winning friends
for PRINCE ALBERT on NBC radio.
The "CAMEL Ciubhouse" television
show In New York City features
Red Barber, famous sportscaster,
during the baseball season.
~
~
v

Vice President Kirk presents an award for a suggestion that resulted
in reduced manufacturing cost for PRINCE ALBERT containers.
Personnel
High morale and efficiency are characteristic of the
people of R. J. Reynolds Tohacco Company. These
qualities reflect the policies of (1) careful selection
of personnel, (2) skilled supervision, (3) genuine
interest of management in each employee's Nrell-
being, (4) a broad program of benefit plans and
(5) encouragement of active participation in the
affairs of the Company by employees at all levels.
Two new features were added to the compre-
hensive personnel program in 1954. A course was
made available for all supervisory and clerical per-
sonnel on the subject, "How Our Business System
Operates". Meeting in discussion groups of hrentv,
the participants are given an opportunih to acquire
a new understanding of economics and particularlv
how the American business system has produced
the highest standard of living in the world.
To encourage the origination and development
of useful ideas b~- emplovees, the Employee Sug-
gestion Plan was established. A steady stream of
suggestions for bettering operations of the Com-
pany has resulted. Many of the suggestions have
brought about material economy in operational
costs.
Cooperation on the part of employees is ex-
A A group of employees studying fundamentais of
the American business system.
pressed in many ways. In the field of safeh. for
instance, an exceptional record has been estub-
lished. The latest available figures show that the
plants of the Company are four times safer than
the average plant in the tobacco industry and eight
times safer than the average manufacturing plant
in all industries. Last August the metal can depart-
ment completed ten vears - more than a million
man-hours-Arithout a single lost-time accident.
The attitudes of loyalty and helpfulness displayed
by the employees are not confined to thenisel%rs
and their Company but extend to the Arhole com-
munity as well. Last year the Company's personnel
received national recognition for having the hitih-
est percentage of contributors to community funds
in 1953 among companies with more than 10.tN10
employees. In this past autumn's United Fund cam-
paign our emplo~yees bettered their own previous
record, with 99.55e contributing.
Throughout the Company's plants and offices is
displayed a motto which has become a tradition
among the employees. It reads: jt'e bcliece in
Ourselcesand irn ourFellou It'orxers-tit'e bclicrc
in Our Company and its Prodts'cts-Their Good
Name is Our Good Name.
14

YEAR ENDED DECEMBER 31
1964 1963 1952 1951 1950
SALES, EARNINGS AND DIVIDENDS
(amounts in thousands of dollars)
Net Sales =814,274 $876,189 $881,424 $814,217 $759,856
Income before taxes 103,343 102,873 95,514 92,177 77,979
Federal and state taxes on income 58,516 68,701 63,565 60,060 37,721
Net Earnings 44,827 34,172 31,949 32,117 40,258
Dividends on Preferred Stock 2,894 2,934 2,934 2,934 2,934
Dividends on common stocks 23,732 19,756 19,723 19,715 19,714
FINANCIAL POSITION AND EQUITIES
(amounts in thousands of dollars)
Current Assets
$574,025
$558,394
$553,200
$540,646
s518,121
'
Federal and state tax liabilities 62,279 71,513 65,237 60,594 38,14E
Other current liabilities 82,593 66,189 71,979 67,158 70,18!
Working Capital 429,153 420,692 415,984 412,894 409,791
Real Estate, Machinery and Equipment-net 40,259 36,395 34,551 32,751 31,61'
Total Assets 611,636 598,609 591,641 571,886 553,99:
Funded Debt 120,000 125,000 130,000 135,000 140,00(
Equity of holders of Preferred Stock 73,317 75,000 75,000 75,000 15,00!
Equity of holders of common stocks 279,386 260,907 249,425 240,133 230,66,
FINANCIAL STATISTICS
Income taxes per share of common stocks*
= 5.85
= 6.87
s 6.35
s 6.00
$ 3.7
Earnings per share on common stocks* 4.19 3.12 2.90 2.92 3.7
Dividends per share on common stocks 2.40 2.00 2.00 2.00 2.0
Book value per share of common stocks* 27.94 26.09 24.94 24.01 23.0
*Based on 10,000,000 shares.
cA
v
w

R. J. REYNOLDS TOBACCO COMPANY
Financial Position
ASSETS
CURRENT ASSETS:
Cash
1954
$ 23,562,202
Accounts receivable (net) for merchandise sold . . 26,909,345
Leaf tobacco, supplies, manufactured products, etc.-
at average cost . . . . . . . . . , .
523,553,988
TOTAL CURRENT ASSETS . . . . . . . . . 574,025,535
REAL ESTATE, MACHINERY AND EQUIPMENT-at COst . .
Less depreciation, obsolescence, etc. . . . . .
68,338,682
28,079,095
NET REAL ESTATE, MACHINERY AND EQUIPMENT . . 40,259,587
OTHER ASSETS:
Investments in non-competitive companies . . . .
Sundry receivables and deposits . . . . . . .
Brands, trade-marks and good will ......
Prepaid expenses and deferred charges .
TOTAL OTHER ASSETS.
. . . .
. . . . . . . .
225,000
1,497,715
1
1,628,039
. 3,350,755
$617,835,877
1953
$ 23,299,408
23,828,877
511,265,677
558,393,962
61,931,819
25,53,"015
36,394,804
25,000
1,595,930
1
2,199,7722
3,820,673
$598,609,439
a
16

t
December 31, 1954 with Comporative Figures for 1953
LIABILITIES
CUNRENT LIABILITIFS:
Accounts payable . . . . . . . . . . .
N otes payable . . . . . . . . . . . .
Funded debt due within one year ......
Federal and state taxes (accrued and contingent ). .
Sundry accrued accounts . . . . . . . . .
TOTAL CURRENT LIABILITIES . . . . . . . .
FUNDED DEBT (Note A ) :
1 << Promissory Notes .
2' .- ,
Y'( Debentures, due 1973 . .
TOTAL FUNDED DEBT . . .
. . . . . . .
. . . . . . .
. . . . . . .
CAPITAL AND EARNINGS RETAINED:
Preferred Stock-Par $100
Authorized and issued 750,000 shares
3.60 J~ Series . . . . . . . . . . .
4.50<< Series . . . . . . . . . . .
Common Stock-Par $10
Authorized and issued,
1954-444,478 shares . . . . . . . . .
1953-456,253 shares . . . . . . . . .
New Class B Common Stock-Par $10 (Note B)
Authorized 15,000,000 shares
Issued, 1954-9,555,522 shares . . . . . .
Issued, 1953-9,543,747 shares . . . . . .
Earnings Retained for requirements of the business
(Note C ) . . . . . . . . . .
Less cost of 16,225 shares of Preferred Stock, 3.60%
Series, in Treasury . . . . . . . . . .
TOTAL CAPITAL AND EARNINGS RETAINED .
1954
$ 5,510,466
69,000,000
5,000,000
62,279,308
3,082,706
144,872,480
66,000,000
54,000,000
120,000,000
49,000,000
26,000,000
4,444,780
95,555,220
175,000,000
179,108,009
354,108,009
1,344,612
352,763,397
$617,635,877
1953
$ 5,735,935
52,500,000
5,000,000
71,512,983
2,953,039
137,701,957
70,000,000
55,000,000
125,000,000
49,000,000
26,000,000
4,562,530
95,437,470
175,000,000
160,907,482
335,907,482
335,907,482
$598,609,439

I
R. J. REYNOLDS TOBACCO COMPANY
Statement of Earnings
YEAR ENDED DECEMBER 31, 1954-with Comparative Figures for 1953
NET SALES . . . . . . . . . . . . . .
OTHER INCO\fE:
Interest, dividends and sundry . . . . . . .
TOTAL INCOME . . . . . . . . . . .
LESS:
Cost of goods sold and other charges including selling
and general expenses, but exclusive of items below
Provision for depreciation and obsolescence .
Interest and debt expense .
Provision for participation in profits under Article XII
of B~~-La.~~s pa~~able to 1,528 officers and employees
for 1954 and 1,577 for 1953 .......
Provision for Federal and state taxes on income (includ-
ing in 1954 $1,800,000 contingent liability for prior
years ) . . . . . . . . . . . .
TOTAL INCOME DEDUCTIONS . . . . . , ,
NET EARNINGS FOR YEAR . . . . . . . , ,
Dividends paid on Preferred Stock .
I\'ET EARNINGS APPLICABLE TO COriMON STOCICS .
1954 1953
$814,273,776 $876,189,581
2,383 31,728
814,276,159 876,221,309
701,647,096 764,723,044
3,411,950 2,679,592
4,685,912 4,87 8,897
1,187,899 1,066,440
58,516,509 68,701,292
769,449,866 84?,049.265
$ 44,826,793 $ 34,172,044
$ 2,894,413 $ 2,934,000
$ 41,932,380 $ 31,238,044
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R. J. REYNOLDS TOBACCO COMPANY
Statement of Earnings Retained
YEAR ENDED DECEMBER 31, 1954-with Comparative Figures for 1953
1954
1953
E.aRxt.cS RETAINED for requirements of the busin ess-
at be~inning of ~~ear . . . . . . . . . . $160,907,482 $149,425,673
ADD:
Net Earnings for year .
44,826,793
34,172,044
205,73-1,275 183,597,717
DEDUCT:
Cash dividends-
Preferred Stock
3.(i0', i Series . . . . . .
. .
,724,413
,764,000
-t.50<< Series . . . . . . . . . 1,170,000 1,170,000
Conmion stocks at $2.40 per share f or 1954 ($2.00
per share for 1953) . . 23, 7 31,853 19,756,235
26,626,266 22,690,235
EARNINGS RETAINED for requirements of the business-
at end of .ear ( ilote C ) . . . . . . . . . $179,108,009 $160,907,482
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 1954
1OTE A: The ag!gregate principal payments required annually
with resp('ct to the 21/z',r Promissory Notes and the 3;: Deben-
tures, due October 1, 1973, are as follows: 1955-1957,
S5.OlN1.Olx1: 1438-19(t5, $8,000,000; 1986-1972, $7,000,000;
19-, 3, 51~3,tx10,p0p.
\OTE B: Of the authorized but unissued shares of New Class
B Common Stock, 444,478 shares are reserved for issuance
upon ezchange of shares of Common Stock pursuant to the
Escham,e Option to Iiolders of Common Stock set forth in the
Cowpan)'s Certificate of Incorporation as amended. Of the
9,553,522 shares of issued New Class B Common Stock,
111,119t/2 shares are held for exchange pursuant to said Ex-
change Option to holders of Common Stock.
NOTE Cs The 21/27r Promissory Notes and the Indenture
under which the 31A Debentures are issued contain certain
restrictions as to the declaration of dividends (other than stock
dividends) on the common stocks of the Company and as to
the purchase, redemption or retirement of shares of its stock.
At December 31, 1934, the part of Earnings Retained not af-
fected by these restrictions was $129,756,128.
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®
Report of Independent
WE
Certified Public Accountants
R. J. REYNOLDS TOBACCO COMPANY,
ITS DIRECTORS AND STOCKHOLDERS:
We have examined the statement of financial position of R. J. REYNOLDS
TOBACCO COMPANY as of December 31, 1954, and the related statements of
earnings and of earnings retained for the year then ended. Our examination was
made in accordance with generally accepted auditing standards, and accordingly
included such tests of the accounting records and such other auditing procedures
as .ve considered necessary in the circumstances. We were present when inven-
tories were taken by the Company and checked procedures followed in deter-
mining quantities and valuation.
®
In our opinion, the accompanying statement of financial position and statements
of earnings and of earnings retained present fairly the financial position of the
Company at December 31, 1954, and the results of its operations for the year
then ended, in conformity with generally accepted accounting principles applied
on a basis consistent with that of the preceding year.
ERNST & ERNST,
Certified Public Accountants
Winston-Salenr, N. C.
January 21, 1955
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