RJ Reynolds
R.J. Reynolds Industries, Inc. 1970 (700000) Annual Report.
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R. J. REYNOLDS INDUSI KIES, INC. 1970 ANNUAL REPORT

R. J. REYNOLDS INDUSTRIES, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated
(Dollar Amounts in Thousands Except Share Statistics)
1970
1969
Net sales and operating revenues .................. $2,484,599 $2,252,695
Net earnings ................................... 201,885 172,305
Per common share ............................. 4.56 3.82
Per common share-assuming full dilution ...... 4.10 3.57
Net earnings as a percentage of net sales and
operating revenues ...........................
8.13°/0
7.65%
Dividends paid on Preferred stocks ................ $ 18,275 $ 11,538
Dividends paid on Common Stock ................ 96,584 90,530
Per share of Common Stock ......... . . . . . . . . . . . . 2.40 2.25
Average number of common shares outstanding ..... 40,242,252 40,235,578
Average number of common shares outstanding-
assuming full dilution ..........................
49,188,427
48,123,711
Capital expenditures ............................ $ 164,619 $ 197,903
Depreciation and amortization ................... 57,153 45,369
Total assets ..................................... $1,857,651 $1,693,373
Current assets .................................. 902,436 921,488
Current liabilities ............................... 330,647 298,607
Net current assets-working capital ............... 571,789 622,881
Property, plant and equipment-net .............. 627,927 524,876
Long-term debt (less current maturities) ............ 296,094 274,031
Book value of Preferred Stock .................... 85,783 85,774
Book value of Common Stock .................... 1,082,155 992,950
Number of RJR stockholders at year-end .......... . 137,504 136,539
Number of regular employees at year-end .......... 28,255 27,969
1

2
A. H. Galloway
David S. Peoples
This is the first annual report to you from the new
corporation, R. J. Reynolds Industries, Inc. Since our
last report we have reorganized the corporate struc-
ture as approved by the stockholders at their annual
meeting last April. This has permitted clearer defini-
tion of duties of key personnel and corresponding
clarity in individual accountabilities. We are well
pleased with the results.
Net sales and operating revenues and consolidated
net earnings for 1970 achieved new highs.
Increases in net sales or operating revenues were
posted by all segments of the Company's operations.
Particularly gratifying was the 2.4 percent increase
in cigarette unit sales. Improved transportation reve-
nues were attributable to expanded trade routes and
to lower than normal revenues in 1969 as a result of
the longshoremen's strike in that year. Sales of other
products (including food, aluminum products and
packaging, and industrial corn products) increased
$31,344,000.
Tobacco earnings from operations were up sub-
stantially, but transportation earnings from opera-
tions declined, reflecting increased competition,
higher operating costs, and the cost of expanding
trade routes. Earnings from operations of the Com-
pany's other businesses were impressive, doubling the
prior year. This was accounted for by the food,
aluminum products and packaging, and industrial
corn refining segments and the inclusion of American
Independent Oil Company (Aminoil) in the fourth
fiscal period.
The acquisition of Aminoil on September 1, 1970,
which was discussed in our third-quarter interim re-
port, was a culmination of an extended study the
Company had made of natural resource energy and
the critical underestimation of the world's long-
range energy requirements. In future operations in
this area we intend to act with caution and careful
selection in trying to locate new sources. Since the
close of the year, Aminoil has' announced that it
has entered into an oil exploration and development
agreement with White Shield Indonesia Oil Corp.
covering an area in offshore Indonesia along the
west coast of Java and the south coast of Sumatra
.encompassing approximately 17 million acres. Amin-
oil, as operator, plans to initiate its drilling program
during the first half of 1971.
We would like to review for you the status of our
efforts to acquire United States Lines, Inc., from
Walter Kidde and Company, Inc. As you know, dur-
ing 1969 we entered.into an agreement under which
U. S. Lines would charter its containership fleet to
Sea-Land Service, Inc.
In October, 1970, and prior to final decision by
the Federal Maritime Commission on the charter
agreement, an opportunity arose under which we
could acquire U. S. Lines at significantly less cost
over a period of time than would be incurred on the
proposed charter basis. Accordingly, new agreements
were announced on November 9 under which, sub-
ject to approval by the Federal Maritime Commis-
sion and the Interstate Commerce Commission and
such approvals of the Federal Maritime Administra-
tion as may be required, Reynolds Industries through
a subsidiary would acquire all of the capital stock
of United States Lines in exchange for a promis-
sory note of R. J. Reynolds Tobacco Company for
$65,000,000. If the necessary approvals are not ob-
tained, Reynolds Tobacco will be required to pro-
duce for Kidde consideration equivalent to the pur-
chase price and U. S. Lines will be sold or disposed
of otherwise for the account of Reynolds Tobacco.
On December 15, 1970, the U. S. Department of
Justice filed a suit in the United States District Court
for the District of New Jersey contending that the
new agreements violate the antitrust laws, and seek-
ing an injunction prohibiting the proposed transac-
tion. The Federal Maritime Commission has moved
to block the Justice Department's lawsuit. Hearings
before the Commission began February 17, 1971,
and it is not known how much time will elapse be-

fore a determination is ultimately made by the Com-
mission. As of the date of this letter, the court had
not made a decision on the Commission's motion
to block the Justice Department's lawsuit. (Addi-
tional details are presented in Notes H and I of
Notes To Consolidated Financial Statements.)
Before signing the new agreements of November
9, we had carefully considered any possible anti-
trust problems involved. At the time the proposed
acquisition was announced, applications were filed
with the Federal Maritime Commission and with the
Interstate Commerce Commission seeking the ap-
proval of those agencies as required by law before
the acquisition can be effected. The statutes enacted
by the Congress governing the commerce of the
United States vest in those agencies the authority to
approve transactions of the kind contemplated
where they appear to be in the public interest taking
into account all facets of the public interest, includ-
ing the antitrust laws.
Naturally, it is our hope and intention to earn
profits for the Company through this acquisition, if
allowed. At the same time, we earnestly believe that
this merger will enable American shipping to com-
pete more effectively with foreign shipping interests.
Worth noting in this regard is the fact that the
initial decision of the Federal Maritime Commis-
sion Hearing Examiner, after hearings on the original
charter agreement, determined that "the industry
needs-because shippers deserve-the service
which can at this time be made available only by
Sea-Land with the use of the U. S. Lines container-
ship fleet through our approval of the agreement,
and which will be an important public benefit; and
we find that the conduct thus legalized does not
invade the prohibitions of the antitrust laws any
more than is necessary to serve the purposes of the
Shipping Act."
We turn now to the pending divestiture of our
corn refining subsidiary, Penick & Ford, Limited. As
you can understand, the credit squeeze and the fall-
..off in the market for stocks which the country has
been experiencing have complicated our search for
a suitable purchaser. We are continuing our exten-
sive efforts to comply with the required divestiture
by September, 1971.
We are pursuing our negotiations with Rothmans
International Group, announced on January 21, 1971,
looking toward joint efforts through subsidiaries in
the production and marketing of cigarettes and
other tobacco products in various areas of the world
other than North America and Africa. The form and
nature of the future association will be determined
in these negotiations, and there is nothing further
that we can add to the original announcement at
this time.
We would not want to close this letter without
expressing our appreciation for the loyalty and ef-
ficiency of the employees of the Company and its
subsidiaries throughout the past year. Their coopera-
tion during the transitional phases of reorganization
has been - as we had expected it would be - out-
standing. We are also grateful for the continuing
support of the more than 137,000 stockholders and
their interest in the progress of the Company.
Respectfullysubmitted for the Board of Directors.
&AJ_A~
Chairman, Board of Directors
President
February 19, 1971
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3

Domestic and International
Sales I ncreases Reported
R. J. Reynolds Tobacco Company, experienc-
ing sales gains in both its domestic and its
international business, had 'a good year in
1970.
The company continued to lead all others
in domestic cigarette sales, and outperformed
the industry, which appears to have had a
slight sales gain over 1969. Many Reynolds
brands contributed to the sales growth, in-
cluding WINSTON, SALEM, CAMEL Filter,
DORAL and VANTAGE.
WINSTON, the best-selling cigarette in the
United States, expanded its lead over the
No. 2 brand, while SALEM continued to be
the No. 1 menthol brand. CAMEL Regular
performed better than its category overall,
although both the brand and the category
continued to decline. A strong performance
by CAMEL Filter partially offset the loss
CAMEL Regular experienced in 1970.
DORAL, introduced in 1969, is one of the
most successful new brands in recent years,
and contributed significantly to the com-
pany's strong performance in 1970. VAN-
TAGE, Reynolds' newest brand, was intro-
duced in initial markets last July, and
went into national distribution November 2.
VANTAGE has already- achieved a sufficient
share of market to be deemed a successful
brand. The rapid initial success of VANTAGE
supports the company's belief that this new
brand offers smokers full tobacco flavor
comparable to the best-selling brands on
the market while delivering low "tar" and
nicotine levels.
WINSTON Super King kept its lead in the
100-millimeter field, and SALEM Super King
continued to lead the menthol 100-milli-
meter category, both by substantial margins.
For the first time in several years, the
company and the industry overall experi-
enced a gain in total smoking tobacco sales.
While PRINCE ALBERT maintained its posi-
tion as the nation's largest-selling smoking
tobacco, Reynolds' gain in smoking tobacco
sales was due primarily to a continued in-
crease in volume by CARTER HALL and a
significant sales improvement by MADEIRA
MIXTURE, the company's aromatic blend.
In the chewing tobacco market, DAYS
WORK remained the leading plug brand,
and performed better than the plug market
overall.
The improved performance of Reynolds'
cigarette brands in 1970 came despite the
fact that many states continued to increase
their discriminatory taxes and the fact that
the unreasonable campaigns of anti-smoking
forces were as unrelenting as ever.
Taxation continues to be a major deter-
rent to greater growth for cigarette sales.
According to the Tobacco Tax Council, the
median price per package of cigarettes at
retail in the United States is now 38.9 cents,
including an average tax (Federal and state)
of 19 cents. A year earlier the median per
package price was 37.1 cents. A decade ago,
the most prevalent state cigarette tax was 3
cents per package; today more than half the
states are imposing rates of 10 cents or more.
At the end of 1970, according to the Tax
Council, cigarette taxes imposed at the three
levels of government made the cost of ciga-
rettes to consumers approximately twice as
high as it would have been in the absence
of taxes.
Commenting on the anti-smoking cam-
paigns, Horace Kornegay, president of The
Tobacco Institute, said recently that it is
apparent that those national organizations
opposed to smoking "misjudged public gul-
libility when they diverted their funds from
,.
R. J. Reynolds Tobacco Company
Winston-Salem, North Carolina
Colin Stokes, Chairman and Chief Operating Officer
William S. Smith, President and Chief Executive Officer
t
4

research into efforts to control individual
behavior without supportive facts."
The tobacco industry has funded more
scientific research on smoking and health
problems than has any other source, govern-
mental or private. In 1971 Reynolds and
other members of the tobacco industry will-
pool more than $4 million for support of
such research through the Council for To-
bacco Research-USA and the Education
and Research Foundation of the American
Medical Association.
Congress in 1970 passed legislation alter-
ing the caution label required on all cigarette
packages and banning all cigarette adver-
tising from radio and television. Denied
the right to advertise on the electronic
media, the company is using new ways to
merchandise its cigarette products and keep
the brand names before the adult smoking
public. One way is through sponsorship of
special events, such as bowling and stock
car racing. Reynolds feels its participation in
these events will create an identification for
the company's brands with people at the
events and with the fans who follow them.
More reliance than ever is being placed on
the sales force to promote Reynolds brands
in outlets around the country. An increase in
print media and outdoor advertising, plus
more promotional activities such as last
year's highly successful "Win With Winston"
sweepstakes, will provide additional support
and help Reynolds maintain its position as
the industry's leading tobacco company.
Reynolds Tobacco has a natural concern
for all aspects of the tobacco economy. To
help assure an adequate supply of its basic
raw material, the company continued its
long-time financial support of selected proj-
ects at agricultural experiment stations in
the major tobacco-growing states. Pursuing
a project begun in 1969 to help tobacco
farmers overcome a labor shortage, Reynolds
completed a production model of a com-
pact mechanical harvester. An agreement for
the commercial production of the harvester
was signed in late 1970, and the manufac-
turer plans to have a limited number of the
harvesters available for sale before the 1971
flue-cured crop is ready.
Despite the problems that beset the indus-
try, Reynolds believes strongly that tobacco
will continue to be a good and profitable.
business.
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Recognizing the growth potential for ciga-
rettes in foreign markets, Reynolds continued
-to-capitalize on expansion opportunities in
1970, and the company's brands experienced
sales growth in the licensee, subsidiary and
commercial export areas.
The company increased its total cigarette
exports during 1970 and maintained its lead-
ership as the largest exporter of cigarettes
from the United States. The gain in commer-
cial exports came despite a decline in mili-
tary export sales resulting from substantial
reduction in United States troop strengths
overseas. WINSTON continues to be the
company's strongest export brand.
Sales continued to improve for R. J. Rey-
nolds (Europe) S. A., the company's subsidi-
ary which has responsibility for both export
and direct international operations in Europe,
Africa and the Middle East. CAMEL Filter
continued to do well in West Germany, and
its success spread to Holland and Switzer-
land.
To meet the increased demand, two of
the company's European manufacturing sub-
sidiaries have new cigarette factories under
construction, one in Trier, West Germany,
and another in Dagmersellen near Lucerne,
Switzerland. The plant in Switzerland will be
completed in mid-1971, while the factory in
West Germany is scheduled to be in opera-
tion at the end of the year.
Reynolds' International Division, which
has responsibility for all foreign operations
outside Europe, Africa and the Middle East,
also reported major strides.
The wholly owned subsidiary in Puerto
Rico completed construction of its plant
there, and by September the factory was
producing Reynolds brands. This plant will
supply cigarettes for the company's business
throughout Puerto Rico, where Reynolds
brands are already the largest-selling. The
plant will eventually supply cigarettes for
other markets in the Caribbean.
Sylvana Tobacco Corporation, Reynolds'
licensee in the Philippines, began produc-
tion of CAMEL cigarettes in October, 1970.
In mid-1970, the International Division
formed a subsidiary in Hong Kong to con-
duct import and export operations for the
6

company's tobacco products in several Far
Eastern markets. The subsidiary operates as
a trading company, with all cigarettes manu-
factured in Winston-Salem and shipped di-
rectly to sub-distributors in Hong Kong and
more than a dozen additional Asian markets,
where total cigarette consumption is on the
increase.
A licensing agreement was concluded in
1970 with'Macclonald Totiacco; Inc: for the
manufacture and sale of special Canadian
blend WINSTON and SALEM brands in Can-
ada. The cigarettes, manufactured in Mon-
treal by Macdonald, have been in selected
test market areas since October. Macdonald
has also taken over distribution in Canada of
Reynolds' other brands, including United
States-made WINSTON and SALEM.
R. J. REYNOLDS TOBACCO COMPANY -
INTERNATIONAL DIVISION
Winston-Salem, North Carolina
H. E. RICHMILLER, President
R. J. REYNOLDS COMPANY
San Juan, Puerto Rico
JACK AFRICK, President
FABRICA de CIGARROS BALOYAN, S.A.
Tijuana, Mexico
B. T. TROY, President
R. J. REYNOLDS TOBACCO CO. (HONG KONG), LTD.
Hong Kong
M. L. WHITE, General ManSger
TABACALERA NACIONAL, S.A. (Licensee)
Lima, Peru
SYLVANA TOBACCO CORPORATION (Licensee)
Manila, Philippines
MACDONALD TOBACCO, INC. (Licensee)
Montreal, Quebec, Canada
R. J. REYNOLDS (EUROPE) S.A.
Geneva, Switzerland
JACQUES E. BORIN, President
REYNOLDS-NEUERBURG G.m.b.H.
Cologne, West Germany
DR. HANS BUHLER, General Manager
REYNOLDS CIGARETTE CORPORATION
Aarau, Switzerland
MAURICE PERRET, Manager
THEODORUS NIEMEYER, N.V. (Licensee)
Groningen, Holland
AUSTRIA TABAKWERKE, A.G. (Licensee)
Vienna, Austria
GLENN TOBACCO COMPANY
Athens, Greece
EDWIN M. lE1GHT, Manager

Global Service Expanded
I n I m portant Trade Areas
8
Sea-Land Service, Inc., the major operating
company of McLean Industries, Inc., con-
tinued in 1970 to broaden its containerized
freight service in important trade areas of
the world, further developing a complete
and unified transportation system which
permits the interchange of cargo between
virtually any two points in Sea-Land's global
network.
In February, 1970, the Sea-Land container-
ship Bienville brought containerized ship-
ping capability to southern Spain and France
and to Italy, and introduced into that trade
area the high-capacity, 35-foot container.
Service also was expanded among the is-
lands of the Caribbean. Jamaica became part
of Sea-Land's network early in 1970. Already
being served by Sea-Land were Puerto Rico
-which had known Sea-Land Service almost
from its inception-the Virgin Islands and
the Dominican Republic. In August, Haiti,
Trinidad and Curacao were added to the list
of Caribbean islands being called on weekly
by Sea-Land containerships.
In May, a new interport service connect-
ing Hong Kong, Taiwan, Korea and Japan
was inaugurated, making Sea-Land contain-
erized freight service available between these
Far East countries on a regular basis, and
connecting them with United States West
and East Coast ports, as well as with the
Cari bbean.
Sea-Land also broadened service in the
United States, adding Boston and Port Ever-
glades, Florida, to its East Coast ports of call
in mid-July. Port Everglades serves southern
Florida.
The year also saw numerous changes and
enlargements at various established ports of
call, such as the complete movement of Sea-
Land's Rotterdam facilities into larger, more
efficient quarters.
On July 10, the Sea-Land containership
Panama was the first vessel to arrive at the
new $309 million, Kobe, Japan, Port Island
complex.
Sea-Land's growth in service during 1970
resulted in larger volume, but because of
start-up costs associated with this expansion
and other factors affecting the industry,
profits were lower than in 1969.
McLean Industries, Inc.
Elizabeth, New Jersey
Malcom P. McLean, President
Sea-Land Service, Inc.
Elizabeth, New Jersey
Michael R. McEvoy, Chairman

Sales and Profits Up;
New Products I ntroduced
i
Continued substantial growth in sales and
profits and the successful introduction of
new products were the highlights of 1970 for
RJR Foods, Inc.
The company maintained its Iez-.dership
in Oriental-style and Mexican-style foods
through the development and introduction
of CHUN KING five-course frozen Oriental
dinners and PATIO five-course frozen Mex-
ican dinners. Also popular within a short
period after introduction were the CHUN
KING "Recipe-in-a-Box" dinners, which call
for creativity on the part of the housewife,
while providing convenience.
Other successful new products include
the MY*T*FINE Rich 'n Ready canned pud-
ding line, HAWAIIAN PUNCH flavors of
Apple-Red, Lemon-Pink and Sunshine
Orange, and VERMONT MAID in a plastic
bottle.
One factor credited with helping RJR
Foods products make substantial strides dur-
ing 1970 was the heavy support provided
through advertising, much of it totally new.
The company's advertising during the year
demonstrated that strong research into con-
sumer motivation, translated into creative
copy and graphics, can have a vivid impact.
A new series of commercials for CHUN
KING has been filmed in Hong Kong and
Taiwan, placing the Oriental foods in an
authentic background. Pretesting of these
commercials indicates strong consumer ac-
ceptance. In addition, advertising support
during prime time on television in 1971 will
be the strongest ever to help this brand.
Two types of television advertising have
been developed to support PATIO for 1971,
one designed for the East where Mexican
foods are relatively new and another for the
Southwest and West where they are popular.
Among other brands, HAWAIIAN PUNCH
has intensified its television advertising, par-
ticularly for frozen concentrate. BRER RAB-
BIT molasses has increased its print media
advertising, stressing its wide variety of uses
as an ingredient, and COLLEGE INN is de-
voting its primary effort to a national cook-
ing contest among high school students and
home economics teachers.
RJR Foods achieved widespread recogni-
tion in 1970 through its first sponsorship of
a television special, "Tales From Muppet-
land." This special featured Muppet puppets
known across the country because of their
appearances on the "Sesame Street" and "Ed
Sullivan" television shows. Additional "Tales
From Muppetland" television specials are
planned for 1971, -e-spedally_ in support of
HAWAIIAN PUNCH drinks.
New product development continues to
receive great emphasis and a number of
new products are scheduled for test market-
ing in 1971.
RJR Foods, Inc.
New York, New York
John Phillips, President
10

velopment group. This new group had been
a part of the corporate Product Develop-
ment Department, but it was reassigned
directly to RJR Archer under the corporate re-
_ organization which took place last summer.
The improvements in all divisions helped
RJR Archer have a good year in 1970 and
add to the company's ability to meet the
challenges of 1971.
RJR Archer, Inc.
Winston-Salem, North Carolina
W. Bradley Blair, President
12
I ncreased Sales Reported
By All Four Divisions
The addition of an entirely new division, in-
creased sales, and expanded research and
development facilities were the major de-
velopments during 1970 for RJR Archer, Inc.
Joining RJR Archer's Metals, Packaging
and Consumer Products divisions during the
year was RJR Filmco, which had been a sep-
arate subsidiary of R. J. Reynolds Tobacco
Company until March, 1970.
All four operating divisions reported in-
creases in sales over 1969, and for the third
consecutive year RJR Archer sales to outside
customers exceeded sales to the parent com-
pany and continued to represent an increas-
ing percentage of the company's total sales.
RJR Filmco is intensifying its efforts to de-
velop industrial films to help broaden its
product lines. If this program is as successful
as anticipated, RJR Filmco's capacity will be
increased to meet market demands.
A second gift wrap line was put into full
production during 1970 in the Consumer
Products Division. The division also upgraded
its entire line of gift wrap and introduced a
new quality gift wrap which enabled it to
increase its share of the quality gift wrap
market.
The Packaging Division improved its mar-
ket position during the year by the addition
of new equipment which increased its ex-
trusion capacity and capability. This new
equipment enabled the division to increase
significantly its sales of gravure-printed,
multi-layered packaging materials which pro-
vide both beauty and protection for such
convenience packaging users as the food
and drug industries.
In the Metals Division, work was com-
pleted on an expansion project at a Winston-
Salem plant, where a new continuous caster,
melting complex was installed. The installa-
tion increases the plant's casting capacity
more than 50 percent and gives this division
the capability of producing the widest con-
tinuous cast aluminum in the industry. This
additional capacity brings into better bal-
ance the division's casting, melting and roll-
ing facilities and helps meet its requirements
for continuous cast aluminum.
Last year was the first full year of three-
shift operations for the division's Hunting-
don, Tennessee, plant since its start-up in
late 1967. The plant is now producing alu-
minum sheet and foil at a high level of
capacity and efficiency.
In June, 1970, RJR Archer's Research and
Development Department expanded its ca-
pability by the addition of a package de-
