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May 22, 1963 ROUTE TO: Belford Roberts Lennie Connor• Jo Blackwood Bill Brigg s Betty Caldwell Jo Fink Return to: Marshall Buckalew O cocerr, 0 0 n nrro ~:- C NOTE: Will you please read the attached letter from the American Cancer Society, Inc. dated May 8, 1963 to President Leonard Riggleman. As we have discussed with some of you on previous occasions, it is now the policy of the College not to advertise or promote in any way the sale of cigarettes or other tobacco products. This, of course, involves advertising in THE COMET, displays or exhibits in the Bookstore or the Snack Bar. The sale of cigarettes and tobacco products will continue, but it is requested that no promotional or advertising activities be authorized.

American Cancer Society, Inc. / Research • Educafion • Service 521 West 57 Street, New York 19, New York PLaza 7-2700 May 8, 1963 President Leonard Riggleman Morris Harvey College Charleston, W. Va. ~ .~.~.,~ Dear President Riggleman: ° 0 P G n e In recent years scientific evidence concerning tlie°harmful effects of cigarette smoking has been gradually accun.u:af;ng until today there can be no reasonable doubt that cigarette smoking is the major causal factor in the development of lung canc:Pr„ and an important contributory factor to coronary artery diseasA;,'to emphy- sema, to pulmonary fibrosis, and to other respiratory disabilities. This relationship is of particular concern to the American Cancer Society because of the rapidly increasing number of deaths from lung cancer, now approximately 40, 000 annually in this country, an increase of sixfold over the past 20 years. While smoking is a matter of individual choice for adults, the American Cancer Society is disturbed about the efforts that advertisers of cigarettes are making to create a climate of opinion among young people favorable to cigarettes. The Tobacco Industry spends more than $150, 000, 000 a year promoting cigarettes - identi- fying cigarette smoking with athletes, with sophistication, with adventure, with romance, with youth. On many college and uni- versity campus.es, cigarette promotion is extensively and intensively promoted. (See enclosed reprint of article published in Changing Times, December 1962, and reprinted in Reader's Digest, February 1963. ) Television presentations of many of the most prestigious college athletic events are sponsored by cigarette companies. We believe that such promotional activities are worthy of special atten- tion because surveys indicate that the younger the age at which the smoking habit is acquired, the more an individual tends both to smoke and to inhale; both of which increase the risk of lung cancer, and of the other diseases related to cigarette smoking. In view of this, the Board of Directors of the American Cancer Society has directed that I bring this major health problem 40 V V J V

OFFICERS Mrs. Albert D. Lasker Honorary Chairman, Board of Directors " Francis J. Wilcox Chairman, Board of Directors William B. Lewis Vice Chairman, Board of Directors I. S. Ravdin, M.~~. President Wendell G. Scott, M.D. Vice President and President Elect Murray M. Copeland, M.D. Chairman, Medica, errd Scientific Con-.n'•.:ee Mrs. John T. Pi. i.., Jr. Vice President Travis T. Wallace Chairman, Executive Committee Waldo I. Stoddard.,o° Treasurer Charles R. Ebersol Secretary Granville Whittlesey, Jr. General Counsel Lane W. Adams Executive Vice President HONORARY LIFE MEMBERS Frank E. Adair, M.D. James S. Adams Elmer H. Bobst G. V. Brindley, M.D. Lowell T. Coggeshall, M.D. Mrs. W. Parmer Fuller, Jr. Mrs. Powell Glass Charles D. Hilles, Jr. Donald E. Johnson Eric Johnston Charles C. Lund, M.D. Mrs. R. E. Mosiman Harry M. Nelson, M.D. Alton Ochsner, M.D. Mrs. E. Lee Ozbirn Eugene P. Pendergrass, M.D. Alfred M. Popma, M.D. Mrs. Anna M. Rosenberg Alfred P. Sloan, Jr. Wendell M. Stanley, Ph.D. Ossip J. Walinsky Edwin B. Wilson, Ph.D. David A. Wood, M.D. BOARD OF DIRECTORS E. R. Alexander (S. C.) Wylie W. Barrow (D. C.) C. Melvin Bernhard, M.D. (Ky.) Ferd H. Block (La.) Paul E. Boyle, D.M.D. (Ohio) James M. Brittain (Pa.) Ralph A. Camardella, M.D. (N. Y.) Thomas Carlile, M.D. (Wash.) David W. Clare, M.D. (Pa.) Lucius D. Clay (N.Y.) John W. Cline, M.D. (Calif.) J. Layton Cochran, M.D. (Tex.) Warren H. Cole, M.D. (III.) James E. Conley, M.D. (Wis.) Murray M. Copeland, M.D. (Tex.) Tom Dowen (Mont.) Philip A. Dufford (Idaho) Charles R. Ebersol (Conn.) Frederic W. Ecker (Conn.) Rutherford L. Ellis (Ga.) Kenneth M. Endicott, M.D. (Md.) Cyrus C. Erickson, M.D. (Tenn.) Frank W. Foote, Jr.; M.D. (N. Y.) L. John Gable (Mo.) Mrs: Roger Goodan (Calif.) Roger A. Harvey, M.D. (III.) Mark O. Hatfield (Oregon) Hal E. Hayward (Miss.) Ervin A. Hinds, M.D. (Colo.) Howard B. Hunt, M.D. (Neb.) Arthur G. James, M.D. (Ohio) C. Todd Jessell, M.D. (Oregon) Walter J. Kohler (Wis.) William M. Krider (Ind.) . Leonard W. Larson, M.D. (N. D.) Mrs. Albert D. Lasker (N. Y.) Glenn H. Leak, M.D. (N. Y.) William B. Lewis (N. Y.) Mrs. John A. Liercke (Iowa) Carroll M. Lund, M.D. (N. D.) Francis W. Lynch, M.D. (Minn.) Harry McEnerny, Jr. (La.) Arthur L. Montgoniery (Ga.) Frederick D. Mott, M.D. (Mich.) James T. Mountz (Mass.) O. S. Peterson, Jr., M.D. (Vt.) Mrs. John T. Pirie, Jr. (III.) Ira O. Pollock, M.D. (Okla.) I. S. Ravdin, M.D. (Pa.) Ralph T. Reed (N. Y.) Walter P. Reuther (Mich.) Leo G. Rigler, M.D. (Calif.) James Roosevelt (Calif.) Matthew B. Rosenhaus (N. Y.) H. Max Schiebel, M.D. (N. C.) Wendell G. Scott, M.D. (Mo.) Victor A. Sholis (Ky.) Ernest L. Stebbins, M.D. (Md.) Waldo 1. Stoddard (Mich.) Howard C. Taylor, Jr., M.D. (N. Y.) Samuel G. Taylor, III, M.D. (III.) A. E. Townsend, Jr. (Ark.) Ozell M. 7rask (Ariz.) ArthurJ. Vorwald, M.D. (Mich.) Travis T. Wallace (Tex.) Harold W. Wallgren (Pa.) . Shields Warren, M.D. (Mass.) Arthur M. Weimer, Ph.D. (Ind.) Nathaniel Whitehorn (N.Y.) Francis J. Wilcox (\S'is.) Thomas R. Wilcox (Conn.) Ashbel C. Williams, M.D. (Fla.) William O. Wuester, M.D. (N. J.) H. M. Zimmerman, M.D. (N. Y.) 5 4

2 to the attention of college and university presidents and raise the question of institutional acquiescence and encouragement of the promotion and advertising of a product which medical and scientif- ic opinion overwhelmingly believes to be harmful. Some informational material pertinent to this question is enclosed. If further information or data would be helpful, we shall be glad to provide it for you. Enclosures: I: S. Ravdin, M. D. President 0 ~ r,( n c. Reprint of article in Reader's Digest, February 1963. Selected statements re cigarette smoking and lung cancer. A copy of the report of the Royal College of Physicians of London on "Smoking and Health. "