Tobacco Documents Online

THE TOBACCO INSTITUTE, INC. 1735 K STREET, NORTHWEST WASHINGTON, D. C. 20006 z96-8aSa WILLIAM KLOEPXER,JR. VICE PRESI DENT-PUBLIC RELATIONS March 13, 1968 INFORMATZONAL MEMORANDUM (Text of asterisked items available at your request.) SMOKING AND THE HEART is the subject of an all-day conference sponsored by the New York Heart Association March 26. George G. Reader, Cornell professor of medicine, will preside. The Tobacco Institute will cover.* "MEANINGFUL ACTION" ON CIGARETTE ADVERTISING, should be taken by makers and broadcasters jointly to head off legislation, according to a speech by Hollis Seavey, assistant to the vice president for government affairs of.the National Association of Broadcasters, as reported in Broadcasting March ll.* FTC TAR-NICOTINE MEASUREMENTS and production of 100-mm. cigarettes both amount to "silliness," according to an editorial in the February Rhode Island Medical Journal, which calls for "unambiguous and firm" government regulation.* STIFFER CANADIAN TORT LAWS are called for by law professor All.en M. Linden in a February 15 Toronto Star article. Linden says Canadian laws provide little recourse for consumers against manufacturers.* * - RETIREMENT OF DR. HOWARD B. AN6SRVONT from National Institute's of Health National Cancer Institute was announced February 29 by the agency. Dr. Andervont is a member of the scientific advisory board of the Council for Tobacco Research. ADDITIONAL SPONSORS OF ACTION ON SMOKING AND HEALTH (ASH) were reported March 1 by the Los Angeles Times. They are Drs. Emmanuel Farber (U. of Pittsburgh), Louis F. Feiser (Harvard), 40 4 r 0 0 :.J

_2.. Franz I. Ingelfinger (New England Medical Journal editor), Roger 0. Egeberg (Southern Cal), Louis Lasagna (Hopkins), Joseph L: Melnick (Baylor) and Charles A. Evans (Univ. of Washington); plus Dean Howard R. Sacks of the U. of Conn. law school, President Charles W. Lance of the Citizens National Bank of Hollywood, Fla., and Arthur T. Roth, chairman of Franklin National Bank of New York. Sponsors previously noted on the letterhead of an ASH fund appeal were Drs. Leona Baumgartner (Harvard), Dwight Harken (Harvard), Hollis Ingraham (N.Y. State Health Commissioner), George James (Mt. Sinai Medical School), Walsh McDermott (Cornell), Francis Moore (Harvard), Alton Ochsner (Ochsner Clinic), Richard Overholt (Overholt Thoracic Clinic) and Paul Dudley White of Boston; and former U.S. Sen. Maurine Neuberger, Harvard law professor Louis L. Jaffee, New York City Councilman Edward I. Koch and public relations man Edward Bernays.* AMERICAN DENTAL ASSOCIATION has given $500 to the National Interagency Council on Smoking and Health, according to the ADA March 4 newsletter. SUPPORT FOR THE THEORY THAT SMOKING INCREASES ALERTNESS AND EFFICIENCY is reported from England's Tobacco Research Council Laboratories research in the March 1 Medical World News. Research involved rats.* ELIMINATION OF THE CIGARETTE INDUSTRY THROUGH TAXATION was again proposed by Dr. Lester Breslow, former California State Health director and president-elect of the American Public Health Association, irn a San Fra..nr.isco speech, according to a report in the Oakland Tribune. . NE:'W YORK CITY CIGARETTE TAX REVENUES are less now than three years ago when the state tax was doubled, according to a >New York Times report of a statement by the city finance administrator, in connection with the mayor's current appeal for enactment of stiffer cigarette bootlegging penalties by the state legislature. CALIFORNIA PER CAPITA CIGARETTE CONSUMPTION declined from 1.42 packs in 1961 to 120.6 expected this year, according to a February 5 Associated Press report which gives the governor's budget message as the source for the figures. 1

-3- HEART SURGEON MICHAEL E. DE BAKEY ON SMOKING, as quoted in an interview in Town & Country magazine for February: "Tobacco"is an irritant, demaging if one smokes excessively; it produces a pharmacologic action between the heart and arteries, creating a constriction which decreases the blood flow. The average person who smokes must develop compensatory reactions. Yes, cigarette smoking is harmful, although an occasional cigar or pipe is less damaging." LACK OF EXERCISE IS THE MOST IMPORTANT FACTOR IN HEART TROUBLE, according to a February 4 Boston Herald-Traveler report on a i-en-year study of 500 Boston men and- 500 of their brothers in Ireland, conducted by Dr. Fredrick J. Stare, chairman of Harvard's department of nutrition. Other reported factors are heredity, blood pressure, cholesterol level, smoking, diabetes and overweight, with "stress and strain as a possibility."* BRONCHITIS AND EMPHYSEMA MAY BE CAUSED BY soap-like terpenoid compounds in tobacco, according to a paper* presented at the March 1-3 meeting of the American Association of Pathologists and Bacteriologists in Chicago. Research involved exposure of young rats to aerosols of a 2/ soluta.on of triterpenoid saponin for an hour a day for 30 days. In discussion afterward, however, a physician in the audience commented that he had produced the same changes in rat lungs with exposure to humid air. MISCELLANY: The Topeka Capital quotes a Dr. Samuel Zelman of the Veterans Administration as saying that U.S. Public Health Service estimates 40,000 "excess" infant deaths in the U.S. annually, and that "the commonest known cause is srciLg mothgrs"....The Orlando Sentinel in an editorial on "Good Teeth" says "The surest way to bring on t_oot_h_de_cay is smoking cigarettes and eating too much candy"....The Spokane~ Spokeman-Review carries a wire service report from Sheff.ield,\ England, saying that a ten-year study by Sheffield University doctors of 2,200 expectant mothers has shown that "four babies out of every 1,000 pre~nancies in England are born deadd because the mother smoked".... and "2n a' etter to the ed.itor published in the Bridgeport Post a lady says she could never keep plants alive indoors until she moved them to a room where nobody ever smokes and now they have bloomed all winter long! cc: Earle C. Clements General Counsel Ad Hoc Committee Company Public Relations Executives