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RJ Reynolds

the Objective Would Not Be to Exonerate Cigarette Smoking From the Attacks That Have Been Lodged Against It.

Date: 06 Aug 1971
Length: 1 page
500004920
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Site
Pa
Dowdell Js
Mgr Pa
Date Loaded
21 May 1999
Type
LETTER
Attachment
4918 -4920
Author
Fuoss, R.M.
Federated Department Stores
Request
Order
19970811
Court
Texas
Recipient
Sticht, J.P.

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Yaw two The objective would not be to exonerate cigarette smoking from the attacks that have been lodged against it. The objective would be to lift from tobacco manufacturers the "merchants of death" stigma and to substitute in its place an image of people earnestly seeking the truth -- even to the point where they honestly and forthrightly circulate the charges made against them. While I do not know the details of the tobacco companies' research expendi- tures I would suspect that there is enough scientific drama surrounding them to support the kind of human story that is demanded. Few subjects are as compelling to a mass audience as the stories of scientific investigation. With all the research it is doing the tobacco council must have the raw material for what I have described. In short, if they are gamblers enough to promise a free hand to an accomplished story teller I'd guess they'd come up with a manuscript well worth reading and well worth publishing. I /pls

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