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BRITISH AMERICAN
TOBACCO
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Request Number: 34
Organization: Physicians for a smoke free Canada
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BATCo document for PFSFC 1 March 1999

THE ].~.rrF.I~NATIONAL COMM!qTEE ON SMOKING ISSUES
I. ORIGIN.c OF Ices[
In June 1977, on the initiative of Imperial Tobacco, an
Industry meeting took place at Shockerwick House outside
Bath. It comprised the Chief Executive Officers, together
with se.nior officers, of the following Companies:-
(i) B.A .T.
(ii) Philip Morris
(iii) R.J. Reynolds
{iv) Imperial Tobacco
(v) Rothmans International
(vi) Reemtsma
(vii) Gallaher
The meeting was co~vened to determine whether the Industry,
in the face of increasing pressures from anti-smoking bodies
around the world, could reach a common identity of purpose
and therefrom determine a united approach to possible future
action. I)espite initial scepticism concerning the likelihood
of agreement, the principals of the Companies attending re-
¢:ognised the urgent need for concerted Industry action. A
Position Papers a draft of which had been prepared by BAT and
Philip Morris prior to tile meetings was adopted with minor
amendments and it was agreed that Companies, having advised
tlleir own affiliates, should promote its acceptance through
national associations.
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The meet/ng also agreed to set up three Working Groups to
cover the following areas:- • .
@ •
(i) Smoking Behaviour ~d~aired by BAT)
(ii) .Medical Research (ch-~ired by Imperial)
(iii) Social Acceptability of Smoking
~.~haired by R.J. Reynolds)
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At this initial meeting it was agreed that Jn future the group
of seven Companies~ when meeting in this context, would be
known as the International Committee on Smoking Issues.
Agreement was also reached to hold a further meeting in
Lausanne in November 1977 when the three Working Groups
would be expected to report their findings.
2. LAUSANNE MEETING : NOVEMBER il/12~ 1977
At this November meeting minor revisions were made to the
Position Paper (see Appendix I) but, more importantly, it
was agreed that this paper should be tabled as each Company's
ow__._nn position with trade associations. No indication was to
be given that it was the result of mutual agreement within the
Industry.
It was further agreed that the Working Group on Smoking
Behaviour should be disbanded; the other two Working Groups
were charged with looking further intocertain of the Behavioral
Group' s recommendations.
However, the key decision taken in respect of ICOSI' s future
was that the main thrust of ICOSI action should be in the area
of public smoking.
The Social Acceptability Working Group made a number of
recommendations and were charged with exploring these
further~ both in terms of feasibility and cost. In addition
to the tasks reassigned to the two Working Groups, the meeting
formed three Task Forces to determine the Industry's attitude
towards the following :-
(i) Product Liability
(ii) The forthcoming Swiss Referendum proposing
the banning of tobacco products' advertising
(iii) The Consumer Consultative Council of the
EEC and. its proposals to limit cigarette
promotion and advertising.
A further meeting was set for Hamburg in March 1978.
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3. HAMBURG MEETING : MARCH 9/~0~ 1978
At this meeting agreement was reached on a number of
critical issues. The meeting determined:-
(vii)
(viii)
(i) that ICOSI had a significant and therefore
consequently long-term role to play in the
future of the Industry.
(ii) That a permanent Secretariat should be
established as soon as possible so as to
foster and progress the policies and pro-
grammes agreed by ICOSI.
(iii) That ICOSI should be given a legal entity
with its own Charter and Articles of
Association.
(iv) That ICOSI would consider enlarging its
original membership by elecUng Associate
Members if other free enterprise companies
made application to join (the Articles of
Association would preclude the memberskip
of Monopolies and those Companies in which
principal companies held more than a 25%
interest).
(v) That ICOSI would formalise its activities
through a Board of Governors (up to three
members per company with each company
having the right to one vote) and through
an Executive Committee, to whom decision
making powers would be delegated~ provid-
ing unanimous agreement was reached.
(Representation would be one member per
company. Mr. C.H. Stewart Lockhart was
elected Chairman of the Executive Committee).
(vi) That all costs incurred by ICOSI would initially
be borne on a one-seventh basis by" the original
members~ pending a decision regarding the
terms under which Associate memberskip .
would be determined.
That ICOSIts main activities should be con-
centrated in the social___/.po_litical arenas_____~.
That ICOSI itself should not become involved
in medical/scientific research. (Whilst
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the Medical Research group was maintained
in being its main role in future would be to
provide a discussion forum for Industry
scientists) •
Under Mr. Stewart Lockhart's chairmanship the Executive
Committee was asked to agree by June 1st next the ICOSI
Charter, its Terms of Association and to make a recommend-
ation in respect of where the Secretariat should be located.
The Executive Committee was further charged with selecting
and appointing the Secretary-General with a view to his taking
up his appointment by September 1st next.
It was proposed that the Board of Governors would set and
agree ICOSI policy and would ratify recommendations made
to it from the Working Groups and Task Forces~ which it will
establish to look into specific areas of concern.
The Secretariat would progress on a day-to-day basis ICOSI' s
activities and would provide an administrative and back-up
resource. Tlu'ough the Secretariat ICOSI would initiate a
programme of activities that would be implemented through
the national associations.
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4- CURRENT ISSUES
Pending the establishment of the ICOSI Secretariat the follow-
ing activities are currently being progressed through the
Working Groups and Task Forces:-
(iv)
(i) Drafting an Industry Position Paper on
Public Smoking.
(ii) Investigation of the possibility of spon-
soring an International Conference on
Public Smoking.
(iii) Planning for a meeting of the National
Trade Associations - athis to be held
once ICOSI has a formal and legal entity
and the Secretariat has been appointed.
Conducting an international standardised
information survey (in 11 countries) into
the social acceptability of smoking.
&) Determining the methodology for the
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(vi)
(vii)
(viii)
measurement of levels of NJtrosamines~
carbon monoxide~ nicotine and other
constituents in ambient air.
Determining action in respect of the
Industry' s response to the EEC Comm-
ission' s proposed anti-smoking activ~Ues.
Agreeing what action the Industry should
take with regard to the Third WHO Confer-
ence on Smoking and Health to be. held in
Stockholm in the Spring of 1979.
Study the feasibility of:
(a) An international advertising
campaign;
(b) Researching smoker/non-smoker
attitudes;
(c) Researching smoker/non-smoker
attitudes towards "risks and
nuisances".
APPENDIX I :
APPENDIX II :
APPENDIX Ill :
Revised ICOSI Position Paper - November 1977 • •
List of ICOSI Principals and Members of the
Executive Committee
Company Responsibilities
31st March~ 1978
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APPENDIX I
POSITION PAPFR
1. h'edical Controve.r~:
2b
Wc act-uouled~:.: thac there is controversy over many aspects of the
gt:n~>.ral prob:em of smoking and health. "There is dlsngrcem~nt alr.ong
,~c,l!.,:al cxpe~ts as to whether the reported associations' between
smoking told various diseases are enus=,l or not. Aecordiugly, there
It~ a cont:.nuh~, nued for further research into the causes of such
all<cases and it: re,n.'xins our policy to support such research. To be
efh:etlve It ~.- d,-'.~..Irable th.~t the tobacco industry as a vhole is
~een [~o be rc%vons:1.bl.~: and, within its .".tea of co-,petence, authori-
~tlv,z. I-:oreo,.,er, we believe it is be~ter to speak as an industry
• with one vo[c,~ on such matters and that this can often best be
acco--plish',d by n:tloual associations of ~anufacturers. In this
connection ~;-_ belie.re it important that the Industry assure that
all ;.pproF: [~e members are kept advised of perPinent scientific,
pollrlcal, ~ocial and other developments.
SozJs! Awareness, Responsibility and the Scr.ial Acceptability of Smoki~1
Because there i= general sensitivlty in resoect of our products per so,
wr~ should at all Limes be particularly vigi:.ant in ensuring that we
remain beyond rcFroazh concernlng the ordin3ry duties and obllga~ions
we owe both our consumers and our .workers.
WhllsL the opponents of smokin~ use emotional arguments rather than
scientific faurs in their attempts to make smoking soclallyunacceptable,
we must ensure the'. we never knowingly ,,,~.~lead our consumers who must
believe thnt af. ~.,anufacturers at all times t;e are acting responsibly
and lun~,~ eonccrr for "their interests, W~ should state quite properly
and respo.nsibly that view of the smoking and health controversy that '
recognizes :hat the causation issue re,~ai.nq controversial and unresolved.
~'e t-',k'-, tbr: vlcw that to date ther.e is no rersuasfve scientific evidence
to support ~.hz conLctttlon that tl,e non-smoker is harmed by the tobacco
.~m~kc of othe-s, llo:Jev.~r, i~ :Is our position tha~ both smokers and
1,.on-s,.ack~.rs shcala be considerate of each ocher.
3, Diseloshre of In,or,nation
We should infi.e~c~ as far as proper medical a~,~ official opinion against
incautious i~o~z~ion of constraints and eny unnecessary restrictions on
smoking. To do this it may be necessary £o talk to med~alauthorities
and Government ugeacles.
l out legitimate ~|.~cctives mus~ include ~-otcctlon of" the interests of
our consumers,
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~l~ere the Indu=try is sponsorluB health research it should, as appropriate,
keep others, ine]udiug mc::~burs of the industry in o~!,cr eeuutrics~ informed.
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~ An industry in one country eight, when approprint~-, =al:e kv.ova the res~.arch
in other countries,
The Role of Government ~n ~ Free Society.
The Indu:~try helleves, that smokers are well ~.~ar,_, .'>E th'-* clzimed h¢.'zlth
effects o~ smoking. In~or~atiett is available, to t;,~ public from a
variety of" sources. The tre.d~_ticn~l role c.~ r, overncent ~L a "fz,.e
society with referm~ce =o legal products is ~o ir~orm people, ~.o g~"e
tht:-~ the facts or to see the= they are giver the. facts, and ,'o leave
the exet'else of free ~holce to the individual.
5. Warnin~ C!a~ses
If Co~ez~ents propos~ wordln~ Smplylng or statlng smoking =~uses certain
~Iseases, Ccmpanles must strenuously reslsc with all ~aan~ z= their dis-
posal.
6. LeaBuc Tables
7~
.
I
So far there is no val~d scientific basis for cor/~'.[n~n~ mear.',ramen."s of
different cLemical compounds in the smoke o£ an indivld,.,al c~Earette
brand in~:~ a single i.nd~x number as to represeet a men, sure of impli.~.d
hazard retative to other ]~rands. Such aggregation Imp!its uvjustIflablR
_~udgme'~s o~. the s£rcng~.h of association between chcz$cal c-:~.~.-P.d~ an.J
diseases. Such arbltr~-y ~ndlces of hazard and thalr tntroduue.~on should
be resisted wherever po.~sible.
• . • . . .
Maximum "T-.r" au~ .h~ic~t~n~ Tulmlts
+. "
'Ehe imposition of ma-~/Imum "'tar~ and nleot~oe yiel~s, :s %'eli a., attempts
by Govnrnments to tax high "'tar" products dlfferentlaliy to Lhoso wi=h
lower de!Iv~ries, should be ~.esisted.
Adver ti~; i.-P~
It ~s th,'. %ndu~tzy ~,~aw '~hat ~here is no valid =vldcnce to- support th=
eontenrlo,, uh~t edv~rr~ising ~nsreases total consumption of cigar~=te,~.
Adverti:,t,,~ ma.~ a~fcct ~he .sales d~str~butlon a,~.ong ±,t:lividual compa-les "
or Sp~cifi.'. hran~s. I.~ ~em.ptlmg tO obtain the bes~ pesslble shares
of the ,-.,rket cigaretae manufacturers have us,-d &om~etitive advertislt:~.
to ~nP.or.,~ the consumer o£ [product availability, modifications and ~uo%'a.-
t.~ons, ..
In v~e-.." of ~he existence ~"E ~he ~.ed!cal controversy', in any advertlslrg,
claims, express or impl/ed, .~hat one elgare~.te is healthier or loss
harmfu] than another should be avoided.
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P-~e 3.
We should rc~.:ist ~cstcict~ous on r.:~dia ad,'crtising; ho~'r.vec, in the
area of vo]unLary ogrecments ~'JLh Covcc,~;n~,uts ue sho,,Jd recognize
that there is a limit beyond which ~he l.dustry cannot Jnake furthc~
c.oncessions.
• 9. Research
|Research plays a k~y r~,le ~n ouz reactlo,~ to the attack.~; on smoking.
~It is incunbent o::.a ~t:spousitl~ to understand
the
~ I nllegatlc,-= ag~J.:,.et: ~.~r:klng proflu=ts, and to acquire on a coutlmling
basis as much !-~c~iedg= as po~sib!e of hl~ products.
It is our polioI, to fur=her support work on the scientific smoking and
health con~rove-'sy. The results of &uch n~lentific investigations must:
be made available to th"- public by appro.pria~e means.
i0, Product LiabiJlty
We should keep aware of, exam!n~ carefully at,9 take mppropriat'e a.'_t~.-n
when -.dvisable with respect to &he laws and proposed changes i~. tb~ laws
conce=ning produc~ •liability.
I
ii. Cigarette Manufacturers' Assorlations
We accept the need o~ ::~tiona] cigsret~e man-,f~.2turers~ associa¢ions and
8i%'e them full support.
We believe that "the Industq~'s activities '~n the smoklng and health field
should be cnrrled out by oz threuBh the Associations, whenever thJ..~ "{&
appropriate.
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, l~ovember 1977
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BATCo document for PFSFC 1 March 1999

APPENDIX II
GOVERNING BODY OF I.C.O.S.I. (ORIGINAL MEMBERSHIP)
Mr. P. Sheehy
(Chairman)
Mr. C.H. Stewart Lockhart
(Deputy Chairman)
)
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British-American Tobacco Co.Ltd.,
P. O. Box 482,
Westminster House,
7 MiUbank,
London SWlP 3JE.
Telephone: 01-222 1222
Telex: 27384/5
Mr. R.A. Garrett
(Chairman Tobacco Division,
Chakman & Managing Director
Imperial Tobacco Limited)
Mr. A.M. Reid
(Assistant Managing Director)
Imperial Tobacco Limited,
Lombard Street,
Bristol BS99 7JR.
Telephone: (02727 666961
Telex: 44791
Mr. A. Orlow
(Chairman of Tobacco Executive
Committee)
Mr. Th. M. van Gorkom
(Chief Executive of Turmac
Tobacco Company, B.V.,
Director of Board of Rothmans
International)
Mr. A.W.H. Stewart-Moore
(Chairman)
Mr. M.E.H. Mulholland (?)
(General Manager - Public
A Hairs)
)
)
)
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)
)
)
)
)
)
)
)
Rothmans International Limited,
P. O. Box 7400,
Drentestraat 21,
Amsterdam
Holland.
Telephone: (3120) 429011
Telex: 12295
Gallaher Limited,
65 Kingsway,
London WC2B 6TG.
Telephone:
Telex:
01-242 1290
25505
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