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BRITISH AMERICAN
TOBACCO
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BATCo document for PFSFC 1 March 1999

5th September 1974
k I
SJG :~,~
t
" ..~Z~'1
IW L :' ;:[,-F
ii~,i ' . . •
/=
~OTS ON Th~CU~R~T STATUS OF SUBSTITUT~S
/UND POLICY
Current trends in tobacco prices gives added incentive
tO exploring further use of reconstituted tobacco and non-tobacco
substitutes. B.A.T. policy on the use of substitutes has been
stated since 1952 as follows:
'K~e will not use substitutes unless there
is a demonstrable advantage on. heal~h
grounds".
Since that time ouu: policy h~s been modified in some respects
In/gely by the interpretation of what we mea~ by "demonstrahl@
advantage". The present position is that we regard ~ material
as having & demonstrable advantage if it gives cigarettes with
lower tar and lower nicotine and with carbon monoxid~ no higher
and shows no increase in biologic~l activity. The Hunter
Committee Guidelines b~ve now helped us to clarify what we mean
by biological activity: this should cover an examinatio~ of the
chemistry of smoke inclu~ding materia!s such as benzpyrene,
nitrosamines, hydrogencyanide, etc., it should cover tests for
tumorigenicity both by skin painting and by inhalation~ i% should
also involve some general inhalation toxicology. Hunter~ of course,
is developing his Guidelines further to include clinical and other
human studies. B.A.T. could go fur~er tha~Hunter in one respect=
we could take cognizance of the initiation/promotion hypothesis
and aim to get both a reduction in total tumorigenici±y and im
promotion activity~ ..
A list of substitutes and their present status is
attached. To my knowlede~ only two of these axe likely ~t
present to show a demonstrable advantage on health groun~
that would s&tisfy us : these are CYTREL and N~. ..- .......
.. . .
PreSumably we would only use tobacco substitutes if
they prove to be profitable in the broadest sense~ i.e. acceptable
to the consumer, acceptable to the cigarette manufac%n~rer ..
available at the right price~ etc. One other condition,'of
coursep is that they would not contravene the law in the market
for which the use is intended. Before they are used in any.
particular market careful consideration %vould also have to be
given %o any change in the legal position with respect to
cons%~erso
"
In my vi~ the fact that tobacco substitutes have
bee_n accepted for sale by the German Federal Health Ministry
does not necessarily constitute a demonstrable advantage on
health grounds or provide a basis fo~ use in any other country,
Th~ tests carried out under the German la~ by Professor Kr~le
consists only of simple pyrolysis tests and benzpyrene determin-
ation~ on this basis BATFLAK~ CYTREL and N~4 hav~ all been cleared.
Equally although the Hunter Guidelines are v~ry much more extensi~J~
it does not follow that clearance by Hunter would be satisf~c%ozy--~
for clearance either by B.A.T. or for use in another country.
C~
Contd.
BATCo document for PFSFC 1 March 1999

w 2
(~
This last raises important questions. If - as lot
pEomotion - ~,e regard Hunter Guidelines as inadequate should we
do our utmost to get the C~idelines enlarged or should we b~.
grateful for small mercies. Should we insist on more stringent
requirements to satisfy B.A.T. than are required to satisfy
Hunter, or :foz that matter Kr~le'~ In my view we should get :
the best legal advice ~e can with regard to potential maxkets
and our responsibilities as manufacturers. This advice will
almost certainly require us to act responsibly and it may be
necessary to get independent medical advice.
Suggested actions are as f'ollows=-
I. "We should get legal advice on our posiT/on if we use
substitutes in the UniTed ICingdomo Perhaps similarly
opinions could be sought in U.S.A., Canada and Australia.
2o v.~'e have promised to propose to American Celanese 'a clra.f~:
agreement for the purchase of CYT~EL. This would, if
accepted, commit us to buying a given quantity of CYIREL
contingent upon CYTREL remaining in substantial quantities
in cigarette~ on sale in the U.K. This would cover both
consumer acceptance and any revision in }~nter requirements
or reversal after testing on humans, -
: . .
• .~ -~. ~. ".. :..;';
3. We should aim %o get ~ similar understanding with IDL for
NSM.
4. We should.continue to press o= with BATFL/~ development .
and a propdsal wil-i be ~ut "CO %he Tobacco Board in this
respect on the 20th September~ ......
• . = ° . . . .
.
s. we sh ld approach to Courta.ias to lore the
possibility of some. co-operation or a phased Joint venture.. '
The ~ attraction here is that it .is likely that they
¢oul'd quickly engage in large scale production.
6. We should diligently inform ourselves ~yi%h respect to the
other materials, particularly Ecusta which is being %es£ed
by the ~|.C°I. in ~merica. ..
7. We will make a point of examining the Bayer material when
it appears in Reemtsma's cigarettes and thus becomes
available to us, at least for la'noratory work.
8. We should continue %h~ develooment o~ r~consti~ut~d
substitutes with lower biological activity.
Enc :
S, J. GREEN
CD
CD
O~
• ..U
BATCo document for PFSFC 1 March 1999

~...
-°
APPENDI:( I
t
BATFLAKK
N .S.M.
CYTRHL
ECUSTA
COURTAULDS
• . . ..
BAYER
DUPONT
S~L%W PRODUCT
SUI'ION RESEAR~"q
B.A.T. product based on chalk and sodium
carboxymethyl cellulose.
Approaching decision stage for semi-commerci~l
plant.
Weak but useful patent position.
Probablyg~ per lb.
Product of Imperial Developments Ltd.
Full scale 20 - 30 million ibs/year plant under
construction. "-/
Partially oxidisedcellulose.
Useful p~tent protection.
Expensive - probably over ~ 1/lb.
Product of American Celanese Corporation.
Full scale lOmillion Ibs/yeax plant under
construction.
Inorganic additives with cellulose bonder -
probably carboxymethyl cellulose.
Useful patent protection - not imprzgnable.
Price at present values about 75 ~/Ib.
Product of Ecusta.
Believed at pilot plant scale but probably no
problem in production as is essentially cellulose.
No patents.
Probably 50 ~ /lb.
NO biological claims but under test by H.C.I.
No public information. Probably viscose.
No patents known.
Price - not to be offered for sale but cost
is probably around 60 ~ /lb.
"'
:?Could be produced readily. . . .
Ho information but will be on test in Germany
and samples can then be examined.
Almost certainly cellulose based. ".'"
Batflake type product based on aluminium
compounds.
Laboratory stage.
Vegetable reconstitution. No biologic~l
information.
~y be on sale in U.S.A. in 1974.
No knowledge
Presumed dead - was reconstituted vegetable waste
but effectively flavoured.
Turned down by IDL, B&W and BAT.
Patented.
Cellulose based.
• s"
C~
C~
k~D
•t~4
BATCo document for PFSFC 1 March 1999

SJG :NW
5th August 1974
U.K.R.& D. PROGRAMME 1974/75
The planning operations undertaken by the
Tobacco Board have implications for the Group R & D programme.
The Study on Security and Economy of Materials
does not throw up a~yparticular project but suggests a
general R & D contribution in utilisation of materials,
consideration of alternative materials, improvement of
machine efficiencies - all of which are reflected in the
general R & D programmes around the Group. A need for
technological forecasting is also shown and this could
readily be provided by R & D. Here we have experience in
forecasting as a necessary part of all important projects
but at present we have no identifiable group with this
specific responsibility.
The Study on Diversification indicates no
specific task for R & D but it is worth noting that Group
R & D has working in the tobacco area over 200 technical
graduates recruited to a considerable extent from other
industries and these would be used occasionally as a source
of advice on detailed expertise at virtually no cost.
The Study on Leaf underlines the need for R & D
to provide a source of information and guidance in product
development information and experimental methodology and a
general training function. From this study an R & D project
aimed at improving leaf blending techniques would seem to be
needed. R & D advice and occasionally experimentation is
currently provided on disinfestaticn, on chemical residues,
agronomy and leaf processing.
The main impact on the R & D programme, however,
as might be expected, comes from the Studies on Market Expans-
ion and on Smoking and Health. The Market study indicates
that R & D should aim generally to provide as much technical
understanding and support as possible to achieve the marketing
objectives and that this will be related to product attributes
and consumer preference. In particular the aim to produce
cigarettes with health re-assurance and "normal" taste emerges
and one very clear objective "to seek out cigarette character-
istics which will significantly affect consumer choice". In
the Smoking and Health field the development of new smoking
material, new products, modified designs and reconstitution
of tobacco, as well as reduction of carbon monoxide, perceived
benefits of smoking, special filters, alternatives to nicotine
and the study of the susceptible sub-group hypothesis reflect
the close association of the current R & D programme with
thinking on Smoking and Health over the years.
c~
Contd C~
BATCo document for PFSFC 1 March 1999

-2-
Some of the ideas above (e.g. susceptible
sub-group) are covered by Industry research co-operation
(e.g.T.R.C.). Others are covered by Group R & D other
than at Southampton (e.g. agronomy studies and tobacco
development) but in fact everything thrown up by the
Planning Studies is already in Group R & D programmes -
that is not to say that the current emphasis is necessarily
correct, and it is intended to raise some of these questions
at the next Group research conference. For example,
"alternatives to nicotine" is a project at present costing
less than£2,000 p.a. and this may be considered inadequate
in the light of the Smoking and Health Study and some recent
developments. The purpose of this note, however, is to
outline the current U.K.R.& D. programme (other than T.R.C.)
in order to get approval by the Tobacco Division Board. It
is presented as a basis for discussion which it is suggested
should be limited to objectives and expenditure; how projects
are designed to meet these objectives should, as far as
possible, be left to the professional expertise of the R & D
staff. A considerable part of U.K.R.& D. work is concerned
with objectives that are already clearly stated and defined
by parties paying for it, e.g.P.D.L, work, flavour manufacture,
par~ of machinery development, instrument manufacture. Such
work amounts to roughly f~O0,O00 p.a. which is recovered -
the remaining R & D work amounts to roughly £1.5 M p.a. and
covers the following:
(I) Smoking Products Research £390,000
(2) Life Sciences £480,000
(3) New SmokimgMaterials £ 80,000
(4) Process and Engineering Development .£290,000
(5) Project PRT-71 and a number of small £300,000
contract research items, etc.
(I) SMOKING PRODUCTS RESEARCH
Our research programme is largely aimed at
cigarettes which are preferred by smokers either generally
or in significant special cases. The part played by
the chemical and physical research projects is obvious
and has been described on previous occasions. Projects
involving human smokers, however, are relatively new and
some description maybe welcomed.
Under Project WHEAT, about 1,5OO smokers have been
interviewed and their answers to the McKennell questionnaire
examined by factor analysis. There is gratifyingly good
agreement between the factors we have isolated and those
obtained by McKennell in his studies. Cluster analysis
has yielded a picture which, although differing in some
points of detail, is again similar to that of McKenmell.
The Agency report on the preference responses of the
1,500 smokers to four experimental cigarettes, which
differ in the level of nicotine in the smoke, will be
available in late September. Assuming that the results
C on~cd .c~
BATCo document for PFSFC 1 March 1999

-3-
show a useful pattern it is intended to follow up
this work by an examination of the responses to
variations in "taste" factors. It is possible that
market segmentation may be established in terms of
motivation profiles. To look further ahead, it may
well be possible to examine (under Project OSGOOD,
which is discussed later) whether a refined version
of the approach can be applied in an overseas market.
During the current year there has been fruitful
collaboration with Dr.C.D.Binnie (St.Bartholomew's
Hospital) in the study of EEGs of smokers and non-
smokers. The results from an initial survey involving
several hundred people will be available in late 1975
and should throw light on the claimed association
between EEG response and chronic ("life-time") smoking.
The acute effects of smoking have been examined in a
study in G.R & D.C. Southampton using matched groups
of smokers and non-smokers. The EEGs were measured
by a team from St.Bartholomew's Hospital, with part-
icular attention paid to the Contingent Negative
Variation (CNV). The personalities of the subjects
were mapped by a consultant psychologist (Mr.M.Oldman)
and the way in which the cigarettes were smoked was
recorded on our puff-analyser. The computation and
detailed analysis of the results will not be available
until late 1974, but visual inspection indicates that
smoking a cigarette frequently causes a change in the
CNV. The experiment involved a certain amount of
stress for the subjects, and we know from the puff-
analyser that some individuals changed very markedly
the way in which they smoked. Since we have chosen
not to have access to the personality data, it is
difficult to examine the extent to which personality
influences smoking behaviour or choice of cigarette
and we propose, therefore, in 1974/75 to recruit
small "smoking behaviour" panels from outside B.A.T.
The generation of "~-waves" in the brain,
might be associated with the elusive factor of
"Satisfaction" in smoking and this will be studied
more intensively on R & D volunteers.
It is planned to complete Project KEW - an
attempt to relate the terms used by consumers in
describingperceived differences with the terms in
the WOODROSE vocabulary - and to examine the
importance of variability in draw resistance as a
parameter which influences consumer response.
Work on the control of the puff-by-puff
composition of smoke will continue in 1974/75, and
consumer response to different smoke "profiles" will
be examine~. Initially, internal panels will be used,
but if encouraging results are obtained, external panels
maybe required towards the end of 1975.
Contd.
c~
BATCo document for PFSFC 1 March 1999

-4-
(2)
A specialised internal panel will continue to
be used for the subjective assessment of side-stream
smoke, whilst the more traditional WOODROSE panels
will extend the current work on the link between
chemical composition of smoke and aspects of taste
and flavour. Significant progress has been made
during the current year and further application of
oil-water partition, mass spectrometry and, probably,
capillary column gas chromatography is planned. This
work, together with a renewed attack via amino-acid
composition on the recurring problem of blend analysis
and a study of the effects of blending on taste factors,
will strengthen our input into the technical aspects
of product development.
The construction of the Environmental Chamber
should be completed in October, and during q97~/75 we
will be able to examine whether climatic conditions
affect taste responses. We know from previous work
that climatic conditions affect smoke composition,
but there is no information about human response.
Project OSGOOD is a product development project
not funded by R & D. The initial phase is a detailed
study of the technical aspects of the cigarettes avail-
able on the Dutch market. We plan to follow this with
a research project aimed to test some hypotheses from
R & D's smoking product research programme in another
market.
Clearly all the above projects depend on
continuing our advances in understanding the chemistry
and physics of smoke and developing sophisticated
techniques aimed towards the design of cigarettes.
Specifically combustion studies aimed to control carbon
monoxide, the effect of aerosol physics on taste, the
contribution of paper formation, the design of filters,
the effort of microbiological flora and the effect of
processes on the product. Alternative sources of
nicotine and alternatives to nicotine will be studied.
LIFE SCIENCES RESEARCH
The Life Sciences Research programme is designed
to put B.A.T. in a position to understand the relevance
and importance of advances made anywhere in this field
and to provide facilities to develop and apply biological
tests to our products in order to guide general product
development, investment, or the development of specific
products.
This programme must give us the facility to
respond to the Hunter Committee or any other external
constraints on our operations in this respect.
Contd.
o~
~.,
~O
BATCo document for PFSFC 1 March 1999

There is currently a shortage of facilities for
routine inhalation bioassay and it maybe sensible during
the year, to make proposals for the expansion of such
facilities in the U.K. One proposal being considered
is the provision of a loan to Wickham Research Ltd.
Until a year ago, the contract research was
undertaken at Battelle, Frankfurt. Following the
currency revaluation, much of the new extra-mural
research has been set up at Life Science Research
Limited and Wickham Research Laboratories Limited in
the U.K. The cost of the Battelle contract forcast
at £360,OO0 for 1973/7@ has been reduced to E200,O00
for 197@/75 and costs at Battelle will continue to
decrease. The work in progress and envisaged at
these centres is outlined below.
BATTELLE: Current studies include both mouse skin
painting and inhalation. One rat inhalation project,
designed to examine the possibility of enhancing tumour
response in the larynx, using a Vitamin A deficient
diet, will be completed during the year. In a second
inhalation study just started, the effect of smoke
from PRT cigarettes is being compared with am all-
tobacco control.
LIFE SCIENCE RESEARCH LTD: The current long-term mouse
skin painting experiment, transferred from Battelle, is
designed to examine the effect of PRT process variables;
it will continue until 1977 although our predictive
techniques will probably enable us to form useful
judgments in 1975. Allowance is made for a further
long-term skin painting experiment, This could be on
(a) the effect of nicotime level in tobacco, (b) the
best method of utilising stem, or (c) the new style of
experiment designed to examine the effect of switching
from a standard cigarette to NSII/CYTREL/PRT/BATFLAKE.
A short-term sebaceous gland test is being developed
and it is expected that this will be used on a routine
basis.
WICKHAM RESEARCH LABORATORIES LTD: The current evidence
imdicates that tobacco smoke condensate is only a weak
carcinogen and that the biological activity is largely
related to its promotion effect. A six-month promotion
study (mouse skin painting) has just started. It is
anticipated that a new promotion study will be initiated
to examine the effect of foamed BATFLAKE or the effect
of tobacco variables on FRT. It may be that we shall
propose the establishment of inhalation toxicology
facilities at Wickham.
OTHER EXTRA-MURAL STUDIES (BIBRA): The major study on
the toxicity of coumarin in the baboon will continue
throughout the Budget year. The results will be
published and it is hoped to obtain uniform use or
non-use of this additive. Special toxicity studies
(Menthol) are being undertaken at BIBRA and at Life
Science Research Ltd. at the request of Brown& Williamson.
The costs will be recovered.
Contd. cr~
oo
BATCo document for PFSFC 1 March 1999

-6-
(3)
CONDENSATE PRODUCTION: As an adjunct to the mouse skin
painting studies, transferred from Battelle during the
year, a condensate production unit has been set up at
Southampton. This will continue during the current
year and further expansion of facilities and staff is
foreseen to meet the increased demand for condensates
from the new studies planned.
The new Life Sciences Laboratory at Southampton
will probably be operating in the first part of 1975
but by renting accommodation at Wickham the work has been
progressing for some months. The primary objective is
to establish quantitative methods of undertaking and
assessing inhalation studies. This aim is reinforced
by the draft Hunter Committee guidelines for both
inhalation and teratological studies. In addition,
it is hoped to develop short term in vivo inhalation
tests, e.g. tobacco smoke on alveol-~ macrophages.
Other short term assays, such as Nitro Hethane Fraction
Index test, will continue to be used.
Studies will be undertaken to assess various smoke
inhalation systems. The assessment will include (a) the
effect of smoke and smoke concentration on the respiratory
pattern of various species, (b) the measurement of smoke
concentration in terms of gas and particulate phase
indices, and (c) the measurement of the dose of smoke
reaching target organs in the respiratory system.
It is planned to recruit for the Life Sciences
section twelve additional members of staff, including
two graduates, a senior animal technician, a number of
Junior animal technicians and laboratory assistants.
The aim remains to have only a research facility at
Southampton and to contract out all routine work on
animals.
NEW SMOKING MATERIALS
The specific objectives of this work are:
(a) The development of materials with controlled
smoke properties.
(b) The economic utilisation of waste tobacco.
PRT
m
Participation in the PRT-71 project will continue
through 197@/75. R & D facilities will be used to study
the modification of product attributes; in particular,
smoke deliveries and subjective properties. Process
and product variables will also be monitored.
A study group will be established in Brazil to
examine the feasibility of PRT, and experiments will
produce and evaluate a suitable product.
c~
Contd. c~
-~
~o
BATCo document for PFSFC 1 March 1999
