PSC-WHO
Document PSC017
Fields
- Request
- PSC 17
- Site
- Guildford
Document Images
'::!~ ==i'iI<I :': <
BRITISH AMERICAN
TOBACCO
Copy Request Form Request Number:
Organization: Physicians for a smoke free Canada
17
I
Request Details
Request Date: ...... .... !. ............................... . . ..................
File Number: .... .~.~..~. ...... BoxNumber: ....... [-~--'~I .....
Page Range:
First Page [
Last Page
o
%q ld_o
Requested By: (Print Name)..
Details below will be filled in by Depository Staff Only
II
Copy Details
Copied By: .../~~.....~...~~.... ............... ... . . . ...
Date: .... ~~.~Z~.. ............ Time:.../Z'.~...f¢~ ..........
Jlt
Copy Checked By: ...................
ooeooeoeeemeeeeeoeoo • oD
oooeoee=eJOeeQ e.
Date: .................................... Time: ...............................
III Delivery Details
Checked By: ......................... ........... Date: ....................
Sent By: .......................................... Date: .....................
BATCo document for PFSFC 1 March 1999

BRITISH-AMERICAN TOBACCO -~.
., "! "" ~ ~: D C~'~'/o°
MEMORANDUM
From
E.A.A. Brue11
P.O. Ricketts
To R.L.O. Ely
Dr. R.A. Thornton//
Miss A. Johnson
Mrs. H. Honour
Date
Ref.
WSH/GFT
"3 APR 1986
W.S. Hi:I'T .................
............ i| .
2nd Aprl"~'l'~--,-.,.-,---_ . .
Please find attached a copy of aletter and report concerning the EEC
anti-cancer campaign. As well as being sent to Mr. D. yon Specht it has
also been sent to the following No Is:
A. Cogels, France
J. Marsh, Belgium
F. van Vliet, Netherlands
H. Schroder, Denmark
J. Ticehurst, Spain
• . ,,.a
s
C
C
BATCo document for PFSFC 1 March 1999

BRITISH-AMERICAN TOBACCO COMPANY LTD
A membcrofthe B.A.T Industries Group
[ .... I
WSH/GFT
- 3 APR 1986
..... . o
Z~s~ered O~ce:
PO Box 4~2 Westminster House
7MiUbank Loudoa SWzP3JE
Telephone: oz-22z z22.~
Telex: 2.7384 sAT'ros o
.............. 2nd April 1986
Fi:,,:
Hr. D. yon Specht
BAT Ctgaretten Fabriken GmbH
Postfact 30 06 60
D-2000 Hamburg 36
West Germany
Dear
I attach a copy of the official document which sumarises the conclusions of the
EEC committee of experts on the fight against cancer. It was published pursuant
to their first meeting on 18th/19th February 1986.
Whereas the first proposals which appeared in December were set out as a
balanced survey of problems and objectives and did not overemphastse the
problem of smoking, the present document, particularly in the annexe, gives
undue prominence to the tobacco aspect by asserting that it is "by far the most
common carcinogenic agent in our environment" (Para 2.6 and para 1.1 of the
annexe) and advocating its "elimination" (Para 2.8 and 1.1.2 of the annexe).
Para 1.1.7. of the annexe requests the Commission to discourage the production,
sale and use of tobacco material and stresses, inter al|a,
a) the discontinuance of duty-free sales;
b) exclusion of tobacco products from indices of cost of livtng;
c) prohib|tton of all advertlsln9; and
d) differential rates of taxation proportional to tar yields.
a) discontinuance of duty-free sales of tobacco products.
In my opinion the duty-free market for intra-Communlty travellers wtll
ultimately disappear anyway but should have a number of years of profitable
business ahead before that happens. The attack upon it could clearly be
accelerated if the Colisston supports the proposals on health grounds.
lncorpor~ed in L~doB N-m~ 74974 Cables: VchlcuJar Loadoa SWI
C
C~
C
BATCo document for PFSFC 1 March 1999

b) exclusion of tobacco products from the cost of living indices tn Member
States.
The Inclusion of tobacco products in the U.K. index did not deter the U.K.
Chancellor from increasing the tax by about twice the rate of Inflatlon. One
could imagine what would happen to tobacco taxation in any Member State if
the committee's proposal were adopted, despite the i11oglcalitN of the
proposal from the pure statistical point of view!
c) total prohibition on advertising.
This would presumably tnclude sponsorship although it does not specifically
s~y so.
d) taxation proportional to tar content.
Previous experience of that in the U.K. was not a happy one from either the
manufacturers' or the government's point of view.
This note follows the letter toyou of 27th March from Hr. Ely on the same
subject. It represents perhaps the most dangerous and cohesive attack so far on
the tobacco industry, in Europe at any rate, even in those markets where the
health campaign has as yet had little effect. I will keep everyone informed of
developments which are going to prove very difficult to counter effectively.
Yours sincerely
W.S. HILL
European Affairs Adviser
c.c. Messrs. E.A.A. Bruell
P.J. Ricketts
R.L.O. Ely
Miss A. Johnson
Dr. R.A. Thornton
Hrs. H. Honour
ATT.
BATCo document for PFSFC 1 March 1999

Statler letter was also sent to A. Cogels, J. Ttcehurst, H.Schroder,
F. vkn Vltet end J. Marsh
b
!
b.c.c.
Mrs. H. Honour
Mr. W. H111
Mr. D. Herbison
Mr. P. Rlcketts
Miss A. Johnson
L Dr. R. Thornton
Europe Department
INFOTAB
PA Execs.
RLOL/GFT
D. Thorpe/BATUKI
Mr. D. yon Specht
BAT Clgaretten Fabriken Gr~H
Postfach 30 06 60
D-Z000 Hamburg 3b
West Germany
i i
CR~.:':~" ~ ~ : "-6 i
1 - APR 1986 [
Fiio: ..................
27 March 1985
Uear bi=ter
European Communl~ Campaign Agalnst Cancer
hr. ~rue11 has askud ~ to write to you about thls campaign of whlch [ iN lure
:ou are awar~. A rcport has been produced by us at Mtllbank, a copy of which ts
cttachcd. You will s~= t~at a number of ideas are there on how wc could perhaps
~rief t~ v~op1~ w,o ,~y r~ve influenc~ on t~e ca~algn. As is stated in the
r~port, we do r, ot knc~' how ~ch effect we can have, but believe that it is
~@crtant b~at ~ tak~ appropriate action. It ~y be difficult to find the
ri~h~ contacts anO even more difficult to get them to spea~ on behalf of our
industry. Nevunheless, there may l~ some that might appreciate information
which tmy could present.
I shall De attenoin~ the INFOTA~ Board ~e~in9 on bth Ap~1 at which this mtter
will o= oiscuss=~. Our hope is t~a~ INFOTAB will give the matter impetus with
the Ni.~s. W= will ~able our ~port and INFOTAJ~ mRLY send o~t s~nethln~ similar
to your N~Uk.
lhe purpose of UfiS lCttur is to ~sk you to support our initialtve wblch should
be seen as coming from the tndustr~ as a whole not Just our company. Obviously
any contacts that you personally can use or can recommend to your NMA will be
much appreciated.
If you have any guerles or difficulties do please get in touch with me. I would
also b~ very grateful for anY information that you can let me have about
progress in your country. Our hope is that IWFOTA8 will keep NMAs fully
Informed about anything that happens, but I will also keep you informed from
here as seems appropriate without unnecessary duplication.
Yours stncerel
R.L.O.~
Ate.
C
tj'l
BATCo document for PFSFC 1 March 1999

EUROPEAN C/LklPAIGN AGAINST CANCER
l. Introduction
This report outlines the current situation concernin9 the European Community
Campaign Against Cancer. While it can not be seen as solely an attack on the
tobacco industry, tobacco does feature very strongly The report therefore
suggests action that the industry could take in helping to clarify its position
to those who are involved in the anti-cancer initiative.
2. Current Situation
o
1
The resolution is, at the moment, being treated in three concurrent processes:
a)
By the Commission with their group of 12 experts. In charge of the support
team for this group is Dr. Bennett (British) from DG V. He is the Director
of Public Health and Safety based in Luxembour9.
b)
The Parliament where it is being handled by the Committee on the Environment,
Public Health and Consumer Protection. The rapporteur ts Mrs. Squarclalup|,
an Italian Communist.
c)
The Council of Ministers with a special working group consisting of senior
civil servants. In this team would be from the UK people from the DHSS and
their equivalents from other countries. Also involved would be COREPER, the
Committee of Representatives te Ambassadors from the different countries. In
the case of the UK the /~nbassador ts Mr. Hannay, the deputy /~abassador is Hr.
David Elliot, who would be more involved in the matter probably with Mr.
Nick Brown, the consumer affairs specialist.
It is certain that the Council of Health Ministers meeting on 29 May will
discuss this matter even though the report of the Committee of Experts ~ not
be ready. The European Parliament has a plenary session each month and the most
likely month for the discussion of this topic is considered to be May when the
meeting will be from 12th to the 16th.
Motl vatl on
The tdea of the campaign came from the Milan Summit at which the theme of the
Citizens Europe was promoted. This was also the meeting at which the Cockfield
report was discussed. It seems as if the Council is looking for populist issues
to promote and certainly the campaign against cancer could be seen as one such;
however, tt obviously ts a very sertous project and must be treated as such. It
Is very unlikely that anybody would vote against the initiative despite previous
hesitation on taking a common line about health issues.
In recent months there has been something of a lull in Brussels while people
have been waiting for the results of the Danish Referendma, the French election
and subsequently the somewhat difficult position in which the new French
Government finds ttself. In general, it is thought that the issue is unlikely
to 9o away and indeed there is a general feeltn9 in Europe, despite the present
c
C~
BATCo document for PFSFC 1 March 1999

• Q
hiatus, that this is the time to advance concerted action on a number of matters
wtth the momentum coming from the current Chairman of the Comisston. At the
same time there may well be a problem with budgets. As a result of the
impending refund of VAT, money rill be even are restricted than before. It
could therefore be that, although the importance of the anti-cancer campaign
will not diminish, resources ~dll be 1tatted, and therefore in terms of timing
It may be put back somewhat. Zn this connection tt would be Interesting to see
how Hrs. Squarctalupi's recommendation ~ll fare in that she has asked for
approximately three times the amount originally allocated for this progral. A
further factor may be that the questton of Aids will attract considerable
support and money for research into thts problem and so may be given a higher
priority. This my also be important in as far as LOI~ countries are concerned
In that Aids is extremely prevalent; tn Africa as indeed was stressed by one of
the delegates we saw to dtscuss the WHO resolution.
Zn summary, therefore, it is possible that we say have more time than we at
first thought, but there ls no doubt that this problem ~st be tackled.
5. Industrjf Action So Far
o
At present the various Nl~s have not yet taken a decision as to what could best
be done to deal with this problem nor whom they should contact. They will be
discussing their ideas in the first meeting that they hold after Easter during
the first weeks in April. There will also then be a Joint meeting of NMAs under
the Chairmanship of Bryan Simpson of TAC (and of course INFOTAB) when this
matter will be on the agenda. For the time being the Irish Nl~ had at their own
request taken the lead (they are currently chairing the European group of NMAs),
and although they did some intensive briefing, they were not able to change the
text of the resolution within ECOSOC.
Recommended Action by the Industry
Wlth reference to the three concurrent processes mentioned above, ttts
recommended that the following steps be taken:
a) We attempt to make contact with Dr. Bennett through a third party rather than
directly from this company. Dr. Thornton could perhaps be asked to approach
Dr. Francis Roe to talk to Bennett and to see where he believes the emphasis
lies and whether he would welcome any form of briefing about the tndustry's
viewpoint. This area would need to be handled with great delicacy.
b) The Parliament. While this is an important area and MEPs are used to betng
lobbied, it has to be recogntsed that their influence may be limited compared
with that of the team of experts and Indeed the Council of Ministers.
Nevertheless, an approach could be made with the following mainly British
NEPs.
Alex Sherlock, Conservative Spokesman for Consumer Affairs (and possibly
Andrew Pearce, Conservative.
Chris Prout, Chief Whip.
Ken Colltns, Labour, vice-president of the comtttee dealing with consumer
affairs and still the socialist spokeman In the European Parliament for
consumer affairs.
BATCo document for PFSFC 1 March 1999

It Bay also be necessary to see Frau Weber, a Geman Socialist, even though
she tends to be anti-rooking and the rapportaur, Mrs. Squarctalupt.
c) For the Council of Ministers working group, contact should be made with Mr.
David Elliot, depu~ Brtttsh Ambassador and Mr. )lick Brown. Contact here
could tn fact be the most important element tn any briefing plan.
It ts particularly important that, tn addition to approaches to British
contacts, the NMAs tn different countries consider which ~Ps or ,embers of
COREPER they could usefully contact.
7. Content of Brtefin9
II~OTAB has produced some very useful mtertal for the briefing plan about the
WHO resolution. Soma of this matertal could be adapted for our current purpose.
The following are the matn elemants:
a)
The economic impact of the industry covering employment, agriculture and of
course revenue to government. (This point may not be so relevant to the
European initiative and will have to be used with care.)
b) The true effects of advertising, still widely gisunderstood.
c) Co~ents on the more extrema staten~nts made about health, both for the
saoker and the non-snmker. This also covers reference to addiction.
d) Reference to the tndustry's attitude on children and young people smoktng and
what we are dotng to counter this.
e) HEAVY E)tPHASIS ON THE FACT THAT MORE RESEARCH IS NEEDED• Thls ts probably
the most important aspect from the point of view of the European initiative.
Conclusi on
It has to be recogntsed that finding support for the industry is likely to be
extremely difficult. AnY brteftng plan mould have to be undertaken with
considerable care and tact and well coordinated. If the above outltne plan
meets with approval tt is recommended that:
a) BAT wlth TAC starts to make the Brtttsh contacts suggested above
b) We get in touch with our operating companies tn the different countries of
Europe outlining thts plan and asking for their acttve support.
c) We discuss the matter at the forthcoming Board meettng of INFOTAB on 8th
April tn order to reinforce the suggested action wfltch should be taken up
through NFtks.
c
c
BATCo document for PFSFC 1 March 1999
