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BRrns. AMERICAN
TOBACCO
Copy Request Form
Request Number: 12
Organization: Physicians for a smoke free Canada
I
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Checked By:. ............................... ... . Date: ................. .. .
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BATCo document for PFSFC 1 March 1999

Dare :
Place :
Present :
NOTES ON MEETING WITH IMPERIAL TOBACCO LIMITED
November 12th-13th* 1992
FFL Office, Vancouver
George Ega~ Division Manager- B.C. Region
Tom Saunders, District Manager
Henry Wong, Regional Market Information Manager
Bruce Russell, Sales Representzfive
Harry Ma, Sales Representative
Kelvin Ling
1.
2.
.
)
OHecttve:
- To find out current status of SE 555 after being hunched in Vancouve~ region for
4 months.
- To discuss with ITL regarding the 1993 sales and support plan for SE 555 in
Vancouver.
ITL's Inventory
- Since the beginning of the hunch. ITL has bought from BATUKE a total of 400
cases (2.0 milllon) SE~7~.
- 108 cases have been sold and 290 cases were still in stock.
- All cases are 5 mi]J.e case.
Distribution
- During the initial launch period, SEFK was being d/stributed in 227 stores. At
present, the distn~bution has extended to 350 stores and 1TL has planned to extend
it to 400 stores in 1993.
- ITL has a total disU'ibutioa of 4000 stores in Vancouver areas and their products
were being sold through 50 wholesalers.
- SEFK was currently being sold through 15 wholesalers
- In Chinatown area, SEFK has roughly 50% dism'bution.
Market Trend
- ITL has provided the top 20 brands and families in Bd~h Columbia area. Refer
to Appendix I.
- According to Henry Wong, the trend in B.C. is moving from the Tar/Nit content
of 16 rag. to a lighter segment of 10 - 14 rag.
- The trend in the market also shows that the king size is more preferable than the
regular.
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BATCo document for PFSFC 1 March 1999

5.
Grey Market
- It is very difficult to estimate the size of the grey market. Since the control in the
market is very tight, most of the grey market products were being traded among
friends and the stock were being kept at home.
- During the market visit, 2 packs of BIT's product (DDBO) with Oregon state tax
stamp was being bought in Chin~owo. BIT's average sale to Oregon is around
700 miUe per month.
6.
Media / Mereh Spend
- As of 10/30/92, the YTD media/merch spend is C$ 12,932.00.
Estimation for
1992 spend will be around C$16,000.00.
Their estimation for the 1993 spending is C$ 40,000.00.
FI'L requested us to supply more POS material KL agreed to liaise with both Joe
Dysart and BATUXE's marketing deparunent on this issue. Further, KL agreed
to send samples of the USA merchandising material for their reference.
o
Restrictions
- All retail outlets were being classified into 3 groups. Group 1 stores allowed to
have advertising in the szores. Group 2 stores allowed only those advertising
being instaUed in the store prior to the implementation of the C51 Bill. Group 3
stores did not aUow any kind of adverlgsing in the store.
- According to the next phase stated in C51 Bill, all advertising of any kind has to
be removed from all stores as of Jan. 1, 1993. Only product display wiU be
~lowed.
8b
Sponsorship
- Any evem directly sponsored by a tobacco brand is not allowed. However, an
event can be sponsored by a company with the brand name in it, e.g. Rothman
Canada Limited, PlayePs Cananda Limited, etc. Hence, you am allowed to
advertise the event with your brand name company on it.
.
Price Increase
- Normal]y, the prorincial tax ~J.Ll be raised in March and the federal tax will be
raised in April. The industry will normally raise their prices in September.
- According to George Egan, ITL do not foresee any price increase in 1993.
I0. Others
- Due to the high retail price, the purchase pattern is leaning towards one or two
packs purchase rather than carton purchase.
- In downtow~ area where SEFK was being distributed, consumers are not limited
to Orientals. A lot of young non-A.sian adults also bought the cigarettes. Due to
the limited availability, they view SE~ as a trendy product with prestige.
- During the market %-isit, a lot of store operators commented that the present SEFK
smokers were switching from Du Maurier, Rothman and Winston.
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BATCo document for PFSFC 1 March 1999

11. Agreed Action
- rrL will continue to expand the distribution in both Chinatown and Viemamese
area in IQ, 1993. In 2Q, ITL will seek diswibufion in those areas where t~ndy
lifestyle dominate.
- ITL will provide a monthly in-market sales volume and inventory report. On a
quarterly basis, ITL v'iU provide a report on distribution and all madmt
issues/commenr.s.
- KL will visit Vancouver again in early April for the review of the IQ results. The
second visit in 1993 wi£1 be in early July to review the results in the first h~If of
1993 and to decide the next action plan.
- Since SEFK has been launched in Vancouver for only 4 months, it is very
difficult to decide from the present sales volume if it is a success or a failure. ITL
agreed to observe the performance of this brand for another 12 months before any
evaluation or conclusion is drawn.
12. Recommendations
- Due to the growing population of Asians in the Eastern part of Canada, especially
in Toronto and Montreal, we felt that the market potential is a lot bigger in the
Eastern region than in Vancouver. In 1993, it would be worthwhile for BATUKE
to explore the possibility in launching the cigarettes in Toronto and Montreal
By launching SEFK in these two areas, we can legalise the sales of this product in
Canada and also may trigger an increase in the USA Indian Reservation Area
sales. From the financial point of view, it may not provide us a very high return
on investment for just Canada. However, if we include the poss1"ble increase of
sales in the USA Indian Reservation Area as a result of our investment in Canada,
the return on investment may look more plausible.
CO:
A.D.G. Pereira
C. Figueiredo
R. Brenmall
L Pothecary
L. Previati//
~. Beck
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BATCo document for PFSFC 1 March 1999

APPENDIX I
OCT 16. 1992
Z MP E R I A L TOBACCO LTO/LTE E .
CIGARETTE BRANO RANKING
12 NOS VEIGHTED SHARE
4
KIEOSRK2
SEP. 30. 1592
BRITISH COLUMBIA
MARKET SHARE CUM. SHARE CJtG.
RANK BRAND 12 NOB SiP 92 SHARE VS SIP St
1 PLAYERS LT RF I6.15 16,15 0.4G
2 PLAYERS RF 7.33 23.48 0.46
3 DUMAURIER KF 5.29 28.7? - 1.15
4 PLAYERS X LT RF 5.23 34.00 -0.35
5 EXPORT A LTS RF 4.57 38.57 -0.62
6 PLAYERS LT KF 3.51 42.08 O.SS
7 DUMAURIER RF 2.97 45.05 0.21
8 EXPORT A RF 2.7g 4T.84 -O.GS
9 ROTHMANS KF 2.59 50.42 -0.18
10 MATINEE X M KF 2.45 52.88 0.05
t1 ROTHMAN$ SP M KF 2.t9 55.07 -0.18
12 CRAVEN A KF 2.11 57.18 -0.26
13 NO 7 KF 1.9B 59.17 -0.22
14 EXPORT A X LT RF 1.72 60.89 -0.73
15 CRAVEN M KF 1.G7 S2.SS -0. I0
IG DUMAURIER LT KF 1.G3 G4.19 0.41
17 EXPORT • MID RF t.G2 65.81 -0.32
_
18 PLAYERS X LT KF 1.57
67.38 0.1G
19 BAH DEL UL 100 1.21 68.59 0.01
20 MATINEE KF 1.21 69.80 -0.01
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BATCo document for PFSFC 1 March 1999

~J~P~TD~ 1
OCT tG. 1992
Z M P E R [ A L
TOBACCO L TO/ LT E E . 18
CIGARETTE FAMILY RANKING KtEDSRX2
12 NQ$ wEZGHTEO SHARE SEP. 30. 19912
.....................
BRITZSH COLUMBZA
Ii~tRKET SHARE CUM. SHARE CHG.
RANK FAMZLY 12 MOB SEP 92 SHARE VS SEP SI
I PLAYERS 36.77 36.77 t.92
2 DU MAURIER 15.37 52.14 2.2S
3 EXPORT 14.74 66.88 -2.26
4 MATZNEE 6.24 73.12 0,08
5 ROTHMANS S.7G 78.89 -0.41
6 CRAVEN "A" S.23 84.11 -0.53
7 6ENSGN 6 HEDGES &.SO 88.71 -0.02
8 NO.7 3.15 91.86 -0.41
9 CRAVEN "N" 2.11 93.98 -0.11
10 V|SCOUNT 1.53 95.51 -0.13
1I CAMEO 1.50 gT.0t -0.08
12 PETER ~ACKSON 0.66 97.66 -O.08
13 ~EDALL:ON 0.57 68.23 -Q.O$
14 SPORTSMAN 0.49 98.72 ' -0.10
15 OUNHILL 0.45 99.17 0.05
~5 vANTAGE 0.26 99.44 -0.07
~7 ~AC=ONALD ~ENTH. 0.13 99.57 -0.0~
18 ~.P.S. " 0.11 99.98 0.01
19 6ELMONT 0.10 99.78 -0.01
20 PALL MALL O,OG 99.94 -0,01
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BATCo document for PFSFC 1 March 1999

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BATCo document for PFSFC 1 March 1999

CANADA 1991 1992 1993
DOM Actual Est PLAN
SEFK 20 3.0 9.0
SE INT
SE 50's
0.0
1994
12.0
1995
14.0
1996
15.0
1997
16.0
3.0 9.0 12.0 14.0 15.0 16.0
200.00% 33.33% 16.67% 7.14% 6.67%
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BATCo document for PFSFC 1 March 1999

CANADA
DOM
SEFK 20
SE INT
SE 50's
J F M A M J J A S O N
2.0 2.0 3.0 2.0
0.0 2.0 0.0 0.0 2.0 0.0 0.0 3.0 0,0 0,0 2.0
D TOTAL
9.0
0.0
0.0
0.0 9.0
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BATCo document for PFSFC 1 March 1999

CANADA- DOMESTIG
SEFK
Code -806
201 CON PROM
202 DEALER PR
203 POS
204 FACIAS
205 SAMPL
206 SPONS
209 LTA
210 INCENT
211 VEH/SAL
212 FURNITURE
213 CATAL
1992 1993
~...=..J
2400 3684
460O 2632
1053
42000 48421
TOTALS 49000 55789
1993 C$
Ex. Rate 1,9
7000
5000
2O00
92000
0 106000
FORECAST YEARS 1994. - 1997 MERCHANDISING
CANADA - DOMESTIC SEFK 555~
1994 1995 1996 1997
SPEND £ 60000 65000 70000 75000
ESTVOL .000,s 12000 14000 15000 16000
PER MILLE £ 5.00 4.64 4.67 4.69
TOTAL
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BATCo document for PFSFC 1 March 1999

COMPANY PLAN lg~l -
MERCHANDISING BUDGET
BUDGET YEAR lg9~
COD~ J~nwrn,
201 p~x~mer Pm~
~Fm
209 .TA
210 n cent k ms
211 /ehicJe~SaJ
212 :un',tum
213 ;ala~gue
MARKET: CANADA- DOMES'~C
BRAND: SE 5SS's
GURRENCY:Can $
UNIT~ .000's
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT ,NOV DEC
800 800 1084 1000
2OOO 632
IO0 300 4OO 253
30000 18421
0 032900 o o 11oo
0 0 2o537 o" 0 1253
BRAND VOLUME .000'=
SPEND PER MILLE
TOTAL
0
3684
2632
0
0
0
1053
0
0
48421
0
0
0
0
0"~
0
BATCo document for PFSFC 1 March 1999

CANADA- PRICING
Assume C,$1.50 increase July each year
To maintain standard shelf pdcing ,any changes will have to be
linked to the Industnj position
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BATCo document for PFSFC 1 March 1999

6661, qoJelN ~ O.-IS.-Id Joj ~,uotunoop OOJLVB
C~
P,J
r~
~0
C~

• f.
.~ S~16-1992 14:02
FROM 1975 F.AST ~[SE BLVD TO 0114~.8~7S~645~2"?5 P.01
B.A.T [U.K. and Export} Limited
d',)
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-'~'.I' ~ l~,lq, l'~¢-
~ I,¢. ~.,at,..
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BATCo document for PFSFC 1 March 1999

... SEP-16-1992 14:04 ~ 19'75 ~SL.~R[~ BLUD
TO 0114448,.,'~'~'9645WZ'D5
P.02
C.
CANADA - DOMESTIC 8EFK
Code -806
1992
;== ==l
201 CON PROM
202 DEALER PR 2~,00 0
203 POS 4600 2632
204 FACIAS
205 SAMFL
206 SPONS
209 LTA 0
210 INCF.NT
211 VEH/SAL
21 2 FURNITURE 42000 34211 "
213 CATAL
TOTALS 49000 36842
1993 } 1993 C$
,] Ex. Rate 1.9
0
!
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5o001
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65000 i
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BATCo document for PFSFC 1 March 1999

O0
oo
Mother-tongue Chinese
as a ~ of Total GVRD Population
~O
00
"11
O
¢¢
O
:T
¢D
¢O
¢D
2°t ,,76
15 ~ 1981
15 - 14
P'77]
1 ~_~ 1986
1
Zl
1989
10 9 8
7
5~j 56 56
5- 44 4 4
2 2 2
12 1 11 1111
o o
Total # of Chinese in the GVRD = 127.265 ('89)
Total Population in the GVRD = 1,595,006 ('89)
LOZL;9IO;

TO
B.A.T (U.K.and Export} Limited
Woking
I.ymt F~o|Mad
FROM
DATE
Vivie. 8e~hor
27th May, I..092_
. ;..----
)
RET. SEYK FOR CANADA
Tn/s is to confirm that [ did not receive the samples for the first production am for
Canada, which you n:qut=t~ on my behalf. Despite the =~uiries made by Lind-.
Knight, Stephen Combe and myself, it is not clear what has happ(m(xi to them.
Whilst thea~ is nothing which can bo done now m rectify the situ~ion, I would ~k¢ to
(mptm,s my concta'n that ~ ord= w~l b~ receh,'ed by the customm without sampi¢~
being seam Fry any member ofBATI'.]K~ managemeat. As [ am sure you appr~ate this
could be extnmxe.ly embarrmssing and costly if the product is deemed to be tmsadsfactory
on arrival in Canada and cannot be latched.
I know that Cuatom= Services have done all that they. can, however [ wol)Id appreciate it
if the othe~ ~inks in the chain' could be made am~re of the pot~.~l problems. I would
also like to requ~--t that 3 x 200's carrotm ti'om the aext procMction run be -,~mt to me -
pcrtmtm the system will work this time.)
/
cc. SE Fac~
R BreamalI
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BATCo document for PFSFC 1 March 1999

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BATCo document for PFSFC 1 March 1999

FROM:
Ed Maling
• °
-.,)
TO:
Mac Harrison
Richard Brenmall
May 22, 1992
1.
Re: Smm Extmm '555'
Enclos~ hel'~with, please find the State Expre~,s '555' launch manual.
EM:ld
encl.
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BATCo document for PFSFC 1 March 1999

TO
REF
[u~. and Export} Limited
Woking
FROM
IF. ~d'7"rg
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BATCo document for PFSFC 1 March 1999

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State Express ' 555'
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
To distribute State Express '555' in targeted stores where Chinese, Korean, Vietnamese
and East Indian frequent.
Identify 250 target retail outlets on the following territori~:
e-
• 01-(31 Downtown Vancouver-
01-02 North/West Vancouver
• 01-03 Vancouver West Side
• 01-04 Richmond
• 01-06 Vancouver East
• 03-05 Burnaby
• 03-06 Coquidam ,
These select oudets should have a high sales volume of Chinese newspapers (ie. Sing Tao
Daily).
Selection of stores to be based on clientele versus sales volume.
Select stores to be covered by the resident representatives along with a Cldresc speaking
Sales Rep.
.....=.==----=-*
An evaluation of sales volume per store is to be completed by the resident representative
one month after launch to fine tune store selection.
Pro iect Tune Frame:
May 30, 1992
June 1, 1992
Iune 8-19, 1992
.rune 22, 1992
Product shipped to Region.
Whole.sale/H.O. listing to commence.
Shipment to retail to commence.
Retail activities to commence.
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BATCo document for PFSFC 1 March 1999

,.... -.
STATE EXPRESS '555'
lll-storc Activities:
Product distribution to take place ONLY in stores where counter display opportunities
exist. Visibility of product is critical.
Initial placement of product will be achieved by ~xchanzcs only. Telemarkcting will not
be utilized for this launch due to the finite target market of this product as well as to
maximize time and resources.
Detail orders and placement of codes in order books are to be completed during launch.
Select stores will become a monthly call regardless of original planned coverage.
The product will receive P.O.S. support (ie. shelf talkers) while respecting the TobaC~.
Products Control Act'.
The product will be positioned next to Dunhill and/or Rothmans.
The price" of the product must be visibly identified as the prod. uct will be sold at the same
price as domestic tailor-made brands.
|
Product placement to be. limited to 2-5 cartons per Store.
The State Express '555' Daily Report (attached) must be completed on a wceldy basis
throughout the 2-week launch period~
The resident representative is to carry State Express '555' as part of his/her car stock mix
immediately after the launch period.
.°.
$25/display/month for 250 stores = $6,250 X 6 months ffi $37,500.
$9,000 is allocated for wholesale/H.O, support.
Payments are to be made by cash and claimed under 'other' on the cx'pcnse report along
with the signed Purchase & Sale document.
Since we may be in accounts where we do not maintain element activities, initial display
payment is to be made on a monthly basis.
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BATCo document for PFSFC 1 March 1999

~-....
.,.,..
WHOLESALE
Heatley Trading
Morton Clarke
Costco
H.Y. Louie
Kelly Douglas
Wallac~ & Carey
Cara
Overwaitea
Safeway
McKenzie Fraser
IJl
STATE EXPRF...~ '555'
II
LISTING NUMBER
STORE
7-Eleven
Macs
United Cigar Store
Mohawk
Overwaitea
Safeway
LISTING NUMBER
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BATCo document for PFSFC 1 March 1999

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STATE EXP~ '55Y
As Stat~ Express is an international trademark, in introducing the product in the Lower
Mainland area it may open up opportunities for 'grey market' product (Siam Express 555
available from the U.S. and Orient).
In the event that 'grey market' products arc discovered) DO NOT confront the retailer
but inform our office immediately so that appropriate action can be taken.
Immediately after the 2-week launch period regular territorial duties will resume and State
Express will become part of the brand support mix in launched territoriea.
Include the following captions in the VQB section of productivity recap. (NO'I~: State
Express coverage is considered as ~lar territory, coverage .NOT sssim~cl dut/e~):
# of stoic distributed
# of temp. P.O.S. placed
# of TCL erected
# of 2-pack display placezi
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BATCo document for PFSFC 1 March 1999

mtpll[sr ~r&TIVE'$ qANE
~lGI40U RiPRESrnT&NT
O'A&Y SATES ACTIVITY/' RAPPORT QUQTIDIF.N OU R£PR~.SENTANT
?a,I(
,~A¥ NO IRI~CIQN
S|.
nO
AOOJ|$$
*GI(SSI
.,.. = ~f
.eu S
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I
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1
1
!
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I
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1
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1
TOTAL,
N,I, AI.~ 5ALESI4[N'S TRA~SA~TTCNS • COPI~S MUST S| ATr.I~N[D W|TN mECEJPTS WHERIr R[QUIJIED. •
¥1[I~OEUR COlT ANNtcZEJI TQUTF.S SES TRANSACTIONS. U~ ¢OPItr$
CQRHI[SPQHDANTES (T. SI ~IEC~rSS~IR(o O~rS RIr~us.
I
I
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I
TOTAt..
ul I t'ulL
I.~'oC1 DIL pllr At.~ omrllm~,o~ t
IMpIII'WE$ • T IL/.q~.
vqelu.,i
TOTAl,
Au'rlq |S
TOtAl.
~u~s o(
uONliS US[U
TOTAL DI~PI[leSliS
VlEHT[ AU
COMPTANT
TOTAt.
.o ...........................................................
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BATCo document for PFSFC 1 March 1999

O0
¢3
0
0
0
C
B
0
"U
0
0
ID
ID
ID
i I
Mother-tongue Chinese
as a % of Total GVRD Population
2o
15
~ 1981
- 14
15 ' 1
~ 1986
1
1989
10 9
8
7 6
5 5 56
5 4 4
2 2 2
0
. ?o¢C ~ pc ,
Total'# of Chinese in the G'VRD = 127,265 ('89)
Total Population in the GVRD -- 1,595,006 ('89)

STATE EXPRESS '555'
RETAIL ACCOUNTS
.
i ....
Territory I-01:
RJ Clarke Tobacconist
Hastings Cigar Store
Universal News & Gifts
IGA #53
Shefield & Sons #53
News, Etc.
Harbour Smokes Plus
Star News, Etc.
Oceanic Plaza Smoke
United Cigar Store #8104
Sunshine Gift Shop
Wah Sun Magazine
Ho Ho Restaurant
B.C. Royal Cage
Wun Sang Co.
Happy Harvest Co. Ltd.
Hong Kong Care
F.O.B. Import Goods
Diamond Grocery
Reading Center
Twin Towers Smokeshop
Colinda's Smokeshop
Cindy's Restaurant
Ocean View Smokeshop
Garden Smoke Shop
Garden Care
LS. Smoke Shop
Heafley Trading
B.I. & Sons #4
United Cigar Store #8081
Daily News & More
News, Etc.
Pharmasave #196
United Cigar Store #814l
Vickie Retail Stores
UID
UID
UID
bid
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
UID
DID
UID
UID
UID
UID
#101637
#104634
#101661
#105697
#105319
#106361
#105121
#103323
#101650
#101479
#1O1651
#105241
#105242
#105243
#101635
#I05244
#105245
#105251
#I039"28
#101634
#101633
#101631
#104814
#105512
#103617
#103618
#102979
#104720
#105547
#101475
#106355
#104719
#1030O2
#10582L
#104168
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BATCo document for PFSFC 1 March 1999

o .....
STATE EXPRESS '555'
RETAIL ACCOUNTS
Territory [--0I (Cont'd.'):
Terrace Smokeshop UID #L04622
K & S Confectionery UID #101655
Shoppers Drug Mart #297 UID #105579
Den For Men #8203 UID #1049T3
United Cigar Store #8041 UID #101477
United Cigar Store #8024 DID #101482
Galway Cigar Store ~ #105893
United Cigar Store #8004 UID #101481
Shefield & Sons #37 DID #104449
City Center Pharmacy UID #106456
United Cigar Store #8023 DID #101483
United Cigar Store//8003 UID #101480
Tiffaay's Smoke Shop DID #103843
News World UID #I 05511
Alberni Smoke Shop UID #1029845
Standard Produce DID #101673
Shoppers Drug Mart #207 UID #101455
Cathy's Tobacco & Gifts DID #101664
Utility Market UID #101666
Landmark Gift & Tobacco UID #105546
B.C. Super Market DID #I01675
The Market Smoke.shop LrID #104732
Pharmasave #195 DID #103320
Orange Tree Produce DID/1101676
Robson Super Market UID #I01668
Windsor Marl~t DID #101677
BJ. & Sons #13 UID #106159
525 Food Store DID #105892
Shoppers Drug Mart//272 UID #101461
Davie Street Gif~ ShopUID #101614
De, nmaa Market DID #101622
Ricatdo's Market UID #101627
Shoppers Drug Mart//201 U'ID #101459
United Cigar Store #8164 UID #101485
English Bay Cony. Store UID #106232
I Pak Grocery DID #101624
Cardero Grocery UID #101623
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
RErAIL ACCOUNTS
,.°
J
Territory_ 1-01 (Cont'dA:
Barcaly Grocery UID #101626
Nicola Food Mart DID #101625
West End C.~nu-~l Market UID #I01672
Marine Smoke Shop UID #[01502
Montreal Trust Smoke.chop DID #105064
News Plus One UID #101503
Matchbox News ~ #103845
UCS #8064 UID #104807
B J,& Sons #2 DID #105516
News Plus 2 UID #101505
Pacific Convenienc~ #I ~ #101507
lubilee Smoke Shop UID #1016d0
Oscar's Smoke Shop UID #102978
Discovery House Trading//5 UID #104803
Howe Street Smoke Shop UID #102982
Pacific Coast SmokeshopUID #104450
Universal Smokeshop #2 UrD #105412
Gateway Cigar Store UID #106460
United Cigar Store #8013 LrID//101486
Raleigh Smoke Shop UID #103765
B.L & Sons #12 bid #106158
Vancouvex Block Magazine I.riD #I01527
Shefield & Sons #36 I.riD #105318
Stadium Smokeshop UID #105060
Lubik's UID #I03324
Bill's Confectionery UID #105153
Glory Foods UID #105120
Wing care UID #105410
Main Drugs " UID #105157
Let's Pharmacy UI'D #I05158
Four Wing Grocery UID #100471
Mandarin Drugs UID #I05159
Shui Fong Co. UID #100472
Benny's Market UID #106392
New World ConfectioneryU'ID #100519
Garlane Pharmacy UID #103363
Sa.feway General Store UI"D #105237
Sun K S Produc~ UID #10050"7
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
RETAIL ACCOUNTS
Territory 1-01 (Cont'd.~:
Princess Market UID #100506
Mikado UID #100515
Henry Grocery UID #100522
Rex Groceteria UID #I00405
Crescent Grocery UID #103714
Wah Chung Tong UID #105246
Le KJu UID #105247
Tai I-ring Co. Ltd. U'[D #105248
10ng Wah Co. U]D #105249
lung Wah Discount UID #105250
lung Wah Discount Center UID #105252
Lee's Assorted Bulk Food Ltd. UID #105253
U-Save Foods UID #105254
Tai Fu Bargain Center UID #105255
Kcefer Grocery UID #105256
Wayne's Grocery ffID #100518
Leung Yow UID #105257
Fung's Grocery ~ #105258
Ho Ho Grocery UID #105259
Benny's Market UID #105260
H.Y. Louie C & C #1 UID #100575
Kelly Douglas C & C #15UID #104224
gong's Comer Grocery UID #100517
Sunny Food Supply UID #105160
A.C. Fruit King ProduceUID #105161
Yin Long Co. Ltd. UID #105162
Wah K~ Produce Market UID #105163
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BATCo document for PFSFC 1 March 1999

...... - ...... .- --
STATE EXPRESS '555'
RETAIL ACCOUNTS
Territory_ 1-02"
Maplewood Market UID #105863
Upper Lynn Market UID #106400
Mountain Market UID #105333
Pharmasave #193 UID #103359
McNews Magazine & Tobacco UID #105431
Express Smoke Shop UID #102961
E & S Liquidators UID #105994
Den For Men #8223 UID #I05113
Shefield & Sons #43 - UID #105065
Peter Rabbit Market" UID #100219
Guillan Smoke Shop UID #103364
Shefield & Sons #3 UID #100189
Shoppers Drug Mart #243 UID #100191
Ambleside Market UID #100188
Save Food Man ~ #103596
Shoppers Drug Mart #212 UID #100185
Kwik Stop Food Store UID #105111
Harry's Market UID #100181
Word of Mouth Gifts DID #103965
McVees Gift Grocery UID #103496
Bay Market UID #103966
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BATCo document for PFSFC 1 March 1999

STATE EXT&F_.SS '555'
RETAIL ACCOUNTS
)
Territo~ 1-03:
Ntrwan Smoke Shop
Crossroad Smoke Shop
City News
Sa.fcway//33
Mac's Convenience//1102
7-F.leven #20873
Casual Express
Sa.feway #408
Mac's Convenience #1101
41st & Oak Petro-Can
Mac's Convenience///1171
,News
Shoppers Drug Mart #202
Tasty Market
London Drugs//I0
7-Eleven #22704
Shefield & Sons//41
Safeway//416
Arbutus Drug Mart
Shoppers Drug Man//232
Shell Circle K Food #1017
IGA #85
Peoples Drug Mart #92
Mac's Convenienc~//1104
Shoppc~ Drug Mart #288
M & M Food Mark~
Dunbar Market
7-Eleven #22927
7-Eleven #2705 l
Lucky Dollar Food Store ,
University Pharmacy
Mac's Convenience #1143
Blenheim Food M~kct
Trafalgar Food Market
Afterhours Marke~
Granville Island Smoke Shop
Peoples News & Smoke Shop
IGA #84
UID #103331
UID #106101
DID #105961
UID #105962
UID//I00425
LrID #100419
UID #105710
#.riD #100395
#.riD # 1 04276
UID #106466
UID #1056.53
UID//101538
UID #101454
UID #104844
UID #1016O8
UID #101487
UID//105544
UID//103513
UID #101561
UID #101458
UID//103514
UID #I01466
UID//I01601
UID #101498
LrID #105574
UID #I01593
UID #106003
UID//105472
DID #104731
UID #101586
UID #101587
UID #1037"78
I.riD #101515
UID #105545
UID//104631
UID #101533
UID #106228
DID #101465
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
RETAIL ACCOUNTS
TelTitorv 1-03 ('Cont'd3:
7-Elevea #7..5243
Mayfaix News
Chevron #I:Sll
UID #103367
UID #101569
UID #104891
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
RETAIL ACCOUNTS
Territory_ I--04"
Central Mart UID #101704
Jan & Phils UID #101697
BlundeU Rd. Grocery UID #101706
Discovery Hou~ UID #101727
New Ming Market UID #I06235
Richcity Market UID #105033
Save On Foods//974 UID #105460
London Drugs #11 UID #101739
park Rd. News UID #104858
"/-Eleven//'27052 UID #104859
Pharmasave #170 UID 1101699
Kiffers 24 Hour Supeastom UID #103376
Shoppers Drug Mart//'236 UID #101708
Richmond Super Market UID #101717
B.C. Market UID #105290
Sunny Market I:I'£D #100636
Suburban Market UID #100403
Real Canadian Superstore #1517 UID #106257
Langara Food UID #100512
Shoppers Drug Mart//235 UID #101457
Peoples Drugs UID #100699
Cara #76 fNewstand/GiRs) UID #103461
Produce Centre #1 UID #100632
McKenzie Drug UID #105457
Neighborhood Grcxeeay UID #100501
Blue Boy Gift Shop DID #100435
F.con Foods UID #100453
Main Grocery UID #100455
F~rns Market UID #100454
Plaza Grocery UID #100378
671h & Oak Esso #5455 UID #106347
Boomer Drugs UID #100376
7-Eleven #24062 , UID #102977
Marpole Market UID #101549
Airport Mohawk UID #101723
AL,'port Service Center UID #106461
Shefield & Sons UID #104086
Shoppers Drug Mart//237 UID #105690
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BATCo document for PFSFC 1 March 1999

STATE EXPRESS '555'
RETAIL ACCOUNTS
Territo~ 1-04 (Cont'd.~:
UCS #8293 UID #106234
ZeIIers #120 ~ #101745
B.J. & Sons Tobacconists UID #106115
United Cigar Store #8014 UID #101725
Stevcston Super GrocerUID #101752
7-EIeven #14843 UID #105461
Richmond Produce UID #101720
Shefield & Sons #II UID #101735
Den For Men #8063 UID #101736
Peoples Drug Mart #9 DID #101732
IGA Plus Store W71 UID #106452
Danny's Market UID #101703
P.Q. Market UID #101682
Sunlight Produce UID #101683
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BATCo document for PFSFC 1 March 1999

El'ATE EXPRESS '555'
RETAIL ACCOUNTS
T~rritory 1-06:
Night & Day Grocery UID #I03622
Grant's Pharmacy #2 UID #100380
Taro's Grocery UID #100723
The Drug Center UID #100727
C & T Market DID #100730
IDA Drugs UID #100733
Park Soon Grocery UID #1{30734
Penny's Grocery UID #100735
Kerr Market UID #100695
H.Y. Louie C & C #6 UID #100806
Boundary Food Mart UID #100693
Grandvicw Gas Bar UID #106281
Lougheed Market UID #100805
Hasty Market #20 UID #104931
Check It Out Convemience UID #106140
Johnson's Groc=ry UID #102910
Chula Vista Market LrID #100659
Maple Leaf Drugs UID #100667
Grandview Smoke Shop UID #100645
Peoples Drug Mart #141UID #106317
Commercial View Grocery UID #106496
Alberto Pharmacy #1 UID #100654
Shoppers Drug Mart #280 UID #100655
7-Eleven #22278 UID//100651
Esso Self Serve #885 DID #100399
Solo Market UID #100800
A & B Grocery UID #105295
Lakeview Grocery UID #100614
Victoria Food Smrc UID #100621
7-Eleven #16874 UID #100620
Shoppers Drug Mart #224 UID #100623
Fairway Foodland OlD #100630
Kingsgatc Supermarket UTD # 100514
Harry's Produce UID #100410
70-Seven Food Store UID #105654
Shell UID #105613
The Main Smoke Shop UID #103962
Chevron #1546 UID #104668
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BATCo document for PFSFC 1 March 1999

...... ---.
STATE EXPRESS '555'
RETAIL ACCOUNTS
Territory_ 1-06 (Cont'd.):
7-Hevea #'23987
Stadium Market
Cowan's Grocery
Health Care
UID #100417
UID #100468
UID #100447
UID #1OO469
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BATCo document for PFSFC 1 March 1999

6661, qoJelN I, O-IS.-Id Joj J, ueuJnoop oo.I.V8

B.A.T (~I.K. and Exl~wt) Limited
Export House Cawsey Way Woking GU21 1YB
(-
..-~
FACSIMILE TRANS~HSSION
Company:
Mr John R~n
Imperial Tobacco, Montreal
Fax No:
])ate: 14/05/92
Message:
0101 514 932 3721
From -"
Phooe~
Fax No.
Pages:
Vivien Becher
0483759558
0483 759645
1
REF: STATE EXPRESS
As requested UPC codes are as follows:
20s pack- 028052 00005 2 (zero suppressed to 0280525 2)
200s outer-028052 02012 2
5 mille case - 28052 52012
Regards
YJY_IE~t_B.EC~
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BATCo document for PFSFC 1 March 1999

@
B.A.T {U.IC and Exlxn't} Limited
Woking
VE/sh
12 May 1992
Fax To:
From:
R Brentnall
Fort Lauderdale
Vivlen Becher
REF: PROJECT DANIELS
Further to our telephone conversation, this is to confirm that I have passed on your
message to Judy Beck regarding the second order for 1 million.
Judy has included this in the estin~tes and awaits the official order from IlL..
Regards
VIVIEN BECHER
C:)
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BATCo document for PFSFC 1 March 1999

~UL andExp~ limited
Woking
NOTES ON MEETING WITH IMPERIAL TOBACCO LIMITED,
BRITISH COLUMBIA REGION, VANCOUVER
MONDAY 11TH MAY 1592
.
Tmpertll Tobacco Pr~mt2don~
Prcsc~ions wee ma~ by:.
Henry Wong - Re~on~ Market T~fonnation Manager
Torn Saunders - Dis~ct Manager
Appe~dlx A summar~ local data.
~0~"
Quitting rate refc~ to srnokc~-s leaving habit of smoking
cigarettes not habit of tobacco.
Key trencl of switch from carton sale to pack due to economics
ofpurch~e. A s~m~l~ trend f~'om 20's to 15's.
CPI - Consumer Price Index
TPI - Tobacco Price ~ex
Trend to Convenience Stores linked to pack purchase
requirements.
H Wong to provide R Brenn~U with the 1991 Census details when
available in approximately six wccks.
Appendix B summmses Regional Team's thinking on launch:-
Launch Plan document to be available 22nd May.
R Brmmall agreed s~'atcgics and actions prcsc~cd. Namely,
a specific effort in densely populated Chinese areas and then a
fu,'thcr roll-out as demand is established.
Wholesale chains like Costco and retail chains such as
Safcway may only take the brand after local demand has been
created.
- Launch d~e conRrmcd as week comme~c/ng 15th June.
IIW
EM
CD
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BATCo document for PFSFC 1 March 1999

k_
3°
4.
.
R Brmtnall confirmed a budget of Canadian £42,000 would
be available for counter display rental. Copies of the order
will be sent to Mac Harrison and BC offic~ This amount
covers the initial targeted distribution of 200 outlets for a six
month period.
Initial dislnbution will be gained, in certain instances, by.
product being exchanged with existing rmp~dal product on the
~elf. "/he agreed pricing of 555's being the same as Impmal
brands has allowed this technique to be adopted.
R Brentnall explained that Joe Dysan had been handling all material
development on behalf of BATUKE. George Egan enquired on style
of topper card to be used on counter units and wl~ether price could be
fixed on both the Shelf Talker and Shelf Arrow. In addition, some
shelf talkers could be "pre,-CSP' style; the balance to conform with the
Bill. GE to check with YD.
Trade Material
RB
The layout of the wholesale flyer was discussed. Again GE will G'E
discuss reqttirements with YD. In addition, BATL~,E will supply J"D
urgently with either pack flats~or pack shots for use on the flyer. Copy RB
of sample flyer attached at Appendix C.
R Brenrnall explained that all logistics regarding supply of product to
BC was being handled by lira Savaltiere and enquiries should bc
directed to him. The initial order of one million has been
manufactured and is in the process ofbeJ.ng shipped to Montreal.
EM approved the placement of R~"ther order of one million to be RB
shipped, ideally, in July. A formal order will need to be seat to
BATUK.E's Customer Sere'ice Department. Balance of requirements EM
for 1992 and an estimate for 1993 will be contained in the Launcta
Plan.
Rmming
R Bre~mall asked for rc~tlar reports on launch progress and handed
over a suggested layout for a surmmry report. Agreed that first formal
report will be completed end of July with an int~mm summary by end
oflunc to assist RB in his Company Plan meeting on Ist Suly.
EM
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BATCo document for PFSFC 1 March 1999

6,
R. BrmmaU explained that matt=s appertaining to ~g
materials should be handled via Joc Dysan with BATUKE Marketing
team; logistical/distributica matters via J'm Savalti='c and BA'I'UI~
Custom=- $~vices Depsrun~t and all other matt~s, including liaison
and Regional Sales operational ma~'s with RB.
Conc, cm was voic~l th~ the launch could encourage additional
product being brougllt in ov~ the US border and, of more cord=n,
trmsit from t~ Far ~. It was a6eed that vi~Isace ~t Retail and
Wholc~al: levct by the l:~,ional Sales Tc~m will idc:~fy any cad),
problems. Any product found in-market not to be of legal Canadian
sale ~.ould be rde~'~[ to R Brmmall with details of Froduct cod~,
O~FJ~ name ~c.
Additional information was supplied:-
Currmt Regional Structure - Appmdix D
Taxes, Duti=s, Pricc List - Appcndix E
It was agreed that R Brenmatl and Kdvin Ling - BATUF,.E T~,itory
Manager for the US - visit Vancouver during the wce~ commencing
24th A~gusl to review progress and agre~ forward plans.
R Brenmall thanked the team for their active support of the launch and
v,-~shed them every success.
R BRENTNALL
18th May 1992
Encs:
BATU~
M Harrison - Montreal
E Maling - Vancouver
G Egan - Vancouver
T Saundcrs - Vancouver
H Wong - Vancouver
C Figu~'~do
V Becher
2" Beck
L Preeiati
J Po~ecary
K LinE
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BATCo document for PFSFC 1 March 1999

0
..I
"0
"11
¢n
-!1
o
,.I
0
:3"
¢.o
¢D
¢D
36
34
32
3O
28
26
24
TOTAL
MALE
FEMALE
SMOKING INCIDENCE - B.C.
12-MON TH A VERA GE
I I I t t I I I I | I I
I I 1 I I I
.~ ~ .A~.~ #.~ #.~ #.A~.~.~.~.A~.~.~) ~.~ ~.~ ~.~ ~.3 ~."
33 32 33 34 32 33 32 31 30 29 29 29 30 29 29 29 2B 30
33 30 32 32 32 35 33 32 30 29 28 2B 30 29 30 31 30 31
32 33 33 35 32 32 31 30 30 29 29 29 30 29 2B 27 26 2B
TOTAL
HALE
eOlllleelllllele
FEMALE
9~ZL~Z9 I0~

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BATCo document for PFSFC 1 March 1999

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BATCo document for PFSFC 1 March 1999

0
g-
-'l
'10
"1'1
"11
o
o
:3"
¢,o
PERCENT
250
2OO
150
100
5O
0
C.P.I.
T.P.I.
C.P.I. vs T.P.I. - B.C.
I I I I I I
L981 B2 B3 84 85 B6
, YEAR
81.4 B7.5 91.6 95.0 98.0 100.9
53.7 57.0 66.9 73.1 92.t .103.8
I I I I I
B7 88 B9 90 91
104.5 10B.0 tt3.B 117.5 123.5
111.4 123.6 153.6 157.3 213.5
C.P.I,
n
T.P.I.
I~lOmlmmm
6~i~L~910~

O0
8
'=11
"0
"1'1
"11
C)
_.l
"1
0
(.0
t,O
t,O
ALL CANADA
B.C.
ALBERTA
SASKATCHEWAN
MANITOBA
ONTARIO
QUEBEC
MARITIMES
ATLANTIC
CIGARETTE VOLUME BY COMPANY
12 MONTHS TO DEC. ,31, 1991
I.T.L. Chg R.B.H. Chg R.J.R. Chg TOTAL
Chg
24,153.5
2,628.4
2,918.0
563.5
1,173.9
10,178.3
5,112.8
1,175.4
1,578.6
,I
(12.35)
(7.58)
(4.94)
(6.15)
(9.51)
(lO.34)
(21.45)
(I 8.I 4)
(16.23)
8,555.8
1,124.9
932.0
198.9
262.6
3,423.6
2,114.3
406.5
499.5
(19.70)
(16.25)
(8.93)
(17.06)
(26.09)
(16.47)
(27.94)
(25.45)
(24.30)
6,026.3
774.6
729.0
132.2
165.1
1,907.8
1,743.4
440.9
574.9
(19.64)
(12.69)
(10.65)
(22.46)
(25.50)
(13.83)
(26.46)
(31.14)
(29.89)
38,735.6
4,527.9
4,579.0
894.6
1,601.6
15,509.7
8,970.5
2,202.8
2,652.3
(15.26)
(10.77)
(6.72)
(11.49)
(14.54)
(12.20)
(24.07)
(22.84)
(21.14)
COCIGVOL
01;,~Z(Z910[ I ,

0
g-
=.,.
6"
Ill
"U
"11
"11
o
i:
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CIGARETTE SHARE BY COMPANY
12 MONTHS TO DEC. 31, 1991
ALL CANADA
B.C.
ALBERTA
SASKATCHEWAN
MANITOBA
ONTARIO
QUEBEC
MARITIMES
ATLANTIC
I.T.L. Chg R.B.H. Chg R.J.R. Chg
62.35
58.05
63.73
62.99
73.30
65.63
57.00
58.11
59.52
2.07
2.00
1.19
,3.58
4.08
1.36
1.90
3.33
3.49
22.09
24.84
20.35
22.23
16.40
22.07
23.57
20.10
18.83
(1.22)
(1,6~)
(0.49)
(1,49)
(2.56)
(1.13)
(1.27)
(0.71)
(0.79)
15.56
17.11
15.92
14.78
10.31
12.30
19.43
21.80
21.65
(o.85)
(0.38)
(0.70)
(2.09)
(1.52)
(0.2`3)
(o.63)
(2.6`3)
(2.70)
COCIGSH
i IzZLCZ9 t OCZ

oo
g-
""1
"11
"I1
0
1,0
1,0
ID
TOP 10 FAMILIES - B.C.
12 MONTHS ENDING DEC. ,31, 1991
FAMILY MKT SHCUM SH SH
PLAYERS
EXPORT
DU MAURIER
MATINEE
ROTHMANS
CRAVEN
BENSON
NO.7
CRAVEN
IIAII
& HEDGES
VISCOUNT
35.09
16.59
13.67
6.15
6.07
5.66
4.65
3.4-7
2.21
1.65
55.09
51.68
65.35
71.51
77.58
8,3.25
87.88
91.35
93.56
95.21
CHG
0.51
-0.35
1.92
-0.14
-0.38
-0.30
-0.02
-0.51
-0.18
-0.11
BCTOPFAM

O
"11
o
O
¢.D
{D
{D
USUAL PLACE OF
PURCHASE
- B.C.
REGION
SUPERMARKET
DRUG
86
87
88
89
CONV / GAS
58
25
24
27
28
36
35
25
29
35
26
32
9O
39
17
55
91
21
19
SOURCE: C.M.A.
cZITZLCZ910~

o
=o
"0
-n
-tl
O
t.O
t~
t~
WHY BUY
SINGLE OR MULTI-PACKS
B.C. REGION
CHEAPER
SMOKE LESS
CONVENIENCE
86
0
0
0
87
29
46
12
88
35
41
7
89
17
55
17
90
35
35
11
SOURCE: C.M.A.
COLUMNS MAY NOT ADD UP TO 100~
lzlz~ZCZ9 i 0£ ......... ,

W
Mother-tongue Chinese
as a % of Total GVRD Population
ml
20
"rl
"11
~t
"1
(1
(D
10
(.D
('}
14
7
15
5 5 5
2
4
o~.~ner .~o'~B.-
8
~] 1976
~1981
~1986
~1989
Total # of Chinese in the GVRD = 127,265 ('89)
Total Population in the GVRD = 1,595,006 ('89)
c]ITZZ Z910

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Sales Forecast
State Express 555
• Total Forecast of 2.8 Million for 26 weeks
• Annual Market Share of 0.12%
• Estimated Market Share of 2.06% amongst Chinese
• Average Weekly Sales of 550 cartons
• Average Weekly Sales of 2.75 cartons per store
9~Z~910~

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Selection of Accounts - State Express 555
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~ • Retail accounts frequented by Chinese
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• Selection based on CJienteJe vs Sales Volume
• Accounts must have Merchandising Opportunity
~r
on counter
• Accounts must be able to handle Exchanges
• Accounts must have GST number to accept
payment
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The MUST DO List
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• Acquire listing from wholesale and H.O.
• Plan on spending $20/month/Iocation
product
• Product displays to respect Tobacco
Act
accounts
to display
Products Control
• Establish expansion plan to go further afoot- ie
downtown Victoria
• Evaluate sales/store after 4 weeks to fine tune store
selection
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Distribution of Selected Accounts
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Territory
1 01 -01
2 01 -02
3 01 -03
4 01 -04
5 01 -06
Description
Downtown Vancouver
North/West Vancouver
Vancouver
Richmond
Vancouver
West Side
East Side
#
of Account
Selected
65
25
30
5O
25
61/ZL~9IO¢.

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to
to
to
Wholesale
1 Heatley Trading
2 Morton & Clarke
5 Costco (Richmond)
4 H.Y. C&C (Prior St)
5 K.D. C&C (Malkin)
6 Wallace & Carey
7 Cara Operations
Service Area
Mainland
Mainland
area
area
area
for Men/etc.
Lower
Lower
Richmond
Downtown
Chinatown
UCS/Den
Airport
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ORp or tunitie s
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stores where
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= • Have Chinese
lid
I,D
product
• Expand into
• Optimize product distribution by going to
Chinese newspapers are sold
sales reps to launch
Westminster
Burnaby, Coquitlam & New
areas
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BATCo document for PFSFC 1 March 1999

EXTRA BLEND 200
' EXTI~ BLEND
PRODUCT INFORMATION
Wholesaler's name:
Date:
I Brand Unit Case
Distributor's Order I
Brand Packing Code UPC UPC Product
Co¢le Quantity
(24 units
!=er case)
I
5,,33,Z .~- ~. G 5 'Z.-
I
i Extra Blend 200 j 5,3= 5930:.--=C5C,~
B
Cor:.--':s I",0 g C.::-,er, e Tooaccc 20C Tures
Retailer:
Address:
Signature:
0
--.4
BATCo document for PFSFC 1 March 1999

uu
IMPERIAL TOBACCO LIMtTEDILIMITEE
WEST REGION
I
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ADMN~'RAI"N E
CLERK -
CLERK
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APRIL lSg2
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BATCo document for PFSFC 1 March 1999

FROM: Ma~ O. Nemciord /~// //') TO: Sec Distribution
Ta.ution ~~/~/
RE: SUMMARY OF FEDERAL AND PROVINCIAL TAXES
Enclosed is a rcviscd Summary of Federal and Provincial Taxes which reflects changes
in the following provinces:
- British Columbia
- Newfoundland and Labrador
- New Brunswick "
- effective b/ar~ 27, 1992
- cfl'ec'~ve March 27, 1992
- cffvc~ive April t, 1992
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BATCo document for PFSFC 1 March 1999
