Tobacco Documents Online

~'W.P:,R:I.~II~t~I.~.. TOEICCO LTD. ;11-L4-3~ ; 12:;J3 : - 0;'84 ~t48380;,~11/17 TPCA; Litigation; Economic impa¢ of smoking on health care; Discre~encJes in the number__" be~'een anti sin=king lobby and government offic~Js; R ez:~nt_._____ss Terence Corcoran - Epidemio~ogy epidemic hits thi~ wodd Globe and Mail - November 5, 1994: Rex Murphy on anti-smoKing c~sade C8C Pnme ~me News - Nowmber 2, 1@94; Smoke and mirrors in Canada's Health debate Commentary - Globe and Maii- September 2.7, I.=.=4; For the anti-smokers, this is omy the beginning Hamilton Spectator- Septem:'.er 26, 19-~4; Smoking is not as bad for you as medical ex=ens have c!aimed The Sunday T~mes - :Septemcer ~ t, 19~: Propaganda, puffing and the ;ubi[c interem Richard Pollay, Jot~n Luik. True consumption (.,n 0 0 ,,,0 0 O4 BATCo document for PFSFC 1 March 1999

• , o, :.~3 ~'.F.~:I.%~I=Ei~[.~ TObaCCO LTD..Ii-i=-.= : 12 : OTS~ ~,~,8~0;:12/17 THE RRS'I" ;S3UE About this pubficalJ'on . P~bEc policy and tobacco - A qua~fon of balance InsFired by JantJary initial dr~ft d~:cument, this piece wilt explain the "signature" and ti'.a necessity to counter misrepresentations and hysteri-", produced by the and smoking lobby. Tot~acco in Canacta. Wha; the numbers really say... Shipments year to date and Stats. Can survey on consumption. Have numbers nsen because of ~ roJJbac;,~ or international phenomenon of in~"easa in cc=sumption. (wdtten by tlne E..itor). Graph illuslrat~ng return to legal market Index The hidden c=s¢ of plain pac.~.cging; Second hand smoke - lhe fa=s and rn'Fhs; No sales to minors - a new campaign; An introdu=i~n t<: our F...'.titor. Page 2 and on Proponents of p/ain packaging are overlooking poweHui arguments to the contrary Watson exect.NJ've surnfrfary International Chamber of Carnmerce warns Canadian Government About CT,,WC (Recurring ~. ~'¢) L~ ¢,j< BATCo document for PFSFC 1 March 1999

~V.P.'~-'Lv~',-~"~,'.~. T08.-%CCO LTD. :11-i~-9~ ; ~.2:'.'-t. ; (]Ta-~ 448390:=t3;17 Just how bad is second hand ~rnoke As Nova Scotia moves toward enacting $~ct legislation regarding EnvironmentaJ Tobacco Smoke, the tame issue is t~een debated in other juhsdic~ans. What fotlow= is an excerpt from the May 16, 1994 edition of the National Review, a U.S. publication. Author Jacob Sullurn is managing E~,itor of Rea=on magazine. Jacob Sullum -just how bad is second hand smoke; 7he Wit~JTington Times "Smoke and M/n'or=" editorial; Last oa=e Me~ tf~e EdRor Pau! Pa/ango explalr~ why, as a non =mob(ing journalist, he agreed t~ ~tndertake the ta~;k of Ed#oc ... Accompanied by an picture Quotable quotes box A recurring Quotable quotes bo:<. A famous quote from a representative of the antt tob~cc.3 lobby, so outrageous that they s~eak: for themselves; About Jnternet Monitoring and corresponding thr0ugtt Inmrnet On your own Current re~ding materials - books and magazines where the other side of the argumenT, is illusIrated ar discusse<~; U'I L~J BATCo document for PFSFC 1 March 1999

E','V.P.~,P,:I3~PERI.t.L TO&%CCO :.'73. ;ll-l-l-Sa, ; 12:0.*, ; - 0784 a,-~8,390;=l-~/1T MAJUNG REQUIREMENTS OPTIONS 1, 2. 3. 4. 5. Taryet Groups CTMC member companies emplc~fee= 6,3Q0 ~ected OfficJaJs 5,846 Top 500 CEC's 500 Meciia 2,00Q Stakeholders and key joumalLsts 500 Total 14,946 Oevetopitla anti updadinq thetwailln¢7 IIs~ 3evetopment of an accurate and up-to-date mailing list according to target audienc= guiclelines (15 000): S4.300.00 Jpdating the mailing list on an on-going basis, for" ane yeac Sl, 950.0O D_istrijbution o~=t/ons (total of 6 i==ue=) CTMC devetcp~ li~t$ and na//d/es po=rtage for alJ five target ;roups Opt A. Preparation of letter .~l~op, and postal distdbu~Jon servic,=s. Ink jet: $27,100.00 C~ 0 ,4D 0 BATCo document for PFSFC 1 March 1999

E~C.P.~:t..'~,,/.-2. T0~_:,CC0 LTD. ::1-14-~-t ; 12::]4 ; - 078~ 4483S0:=15/17 Opt ~. Preparation of letter ~hop, and pc~stai distribution services, envelope: $35.00O, 00 Totals Op~Jon A ink jet: $33,350.00 Op'Jcn B envelope: $41,250,00 ~r~ two i~sues to media and stakeholder list only (Group 4 and 5) and subsequent issues to all group=, exc.=~r employees C~t A. Preparation of letter shop, and postal distribution servicas, Ink jet: $12,500.00 Opt B. Preparation of letter st~op, and pestal distr/bu~icn services, envelope: $1.=,~00.00 Tatal_..__.~s Option A inl( je*.: = 18,7,50 OptiOrl B envelope: $21,650.00 0 0 0 BATCo document for PFSFC 1 March 1999

BUD GET PROPOSAL Overall comm=r~ This budget has several design, production and distribution options. For finai icuclg.=, proposal, the Opetatiot~s Committee must ~ecicle the following: W~Ir-~ :esign is ~os~n; Four pa;es vs 6 peg=s; Cis'u'ibu:ic, n ink jet or envelope Cis~dl:uticn to employees; Initial mailing list; Please note ~at the Editcfs and translation fees are based on writing, transiacng and c...o~inatlng an eight page newsletter. Conse:=uently, ~ssume ~is is maximum cost All pncas su:.,'~ec below are based on a total of six issues antic=areal for ",~5 - 15,0G0 Ls~ues for a ~otal of 90,000 copies to be pmcluced. ,.D C~ ==.a, BATCo document for PFSFC 1 March 1999

E'W.P.~:I.~iPEltI.LL TOB.~,CCO LI'B. ;11-i;-8~ : 12:?'.- : - 0784 4;8880;r-IT/17 Design Options Production Mailing Graphic CprJa, 1 Fixed Editor Total c~ Option A - 4 pages: 53.420.00 33.350.00 50,000.00 156,770.00 Cp~on A - 8 pages: 110,~;0.00 3~.350.00 50,000.00 193.440.00 Option B - ¢ pages: 84,~30.00 33,350.00 50,000.00 168,180.00 Cp~on B - 8 pages: 111 ,=.00.00 33.350.00 50,000.00 194,850,00 Option C-D - 4 pages: Option C-D - 8 pages: Opl;ion C-D -4 pages (folded): Option C~-D - 8 gages (folded): 102..~-3.%.00 33.350.0~ 50.000.00 186.310.00 144,000.00 35.3,3500 50,000.00 227,350.00 97,=-20.00 33..350.00 50,000.00 180,870.00 138,-~50.00 3~.350,00 50,000.00 221,910.00 1.85 2.14 1.86 2.16 2.07 2.52 2.O0 2.46 Design Options Production Mailin3 Graphic 3p~on 2 Fixed Editor Total c~ Opt2on A - 4 pages: 83,420,00 Z~ ,550.00 50,000.00 165,7"70.00 Option A - 8 pages: 110,0.~3.00 ;.:,.=50.00 50,000.00 181,740.00 Op~on B - 4 pages: 84,$30,00 21.650.00 50,000.00 156,480.00 Op~on B - 8 gages: 111,500,00 Z1,550.00 50.000.00 183.150.00 Option C+D. - 4 gages: Option C+O - 8 pages: Opt;on C~-D- 4 pages (folded): Opt3on C+D- 8 pages (folded): 102.;~0 00 21 650.00 50,000,00 174,810.00 14~,,000,00 2~. .£,~5,0~~ 50,000.00 215,650.00 g7,520.00 21.550.0(.' 50.000.00 169,170.00 138,550.(~0 2"..5~0 00 50,000.00 210,210.00 1.85 2.01 1.73 2.03 1.94 2.39 1.87 2.33 L~ O ,,C CO BATCo document for PFSFC 1 March 1999

4° ° L.n L~4 CD ===.== BATCo document for PFSFC 1 March 1999