Tobacco Documents Online

West Germany The German smoking figures highlight the large decline in children smoking across the seven year period from 1981 to 1987, which was at a much faster rate than for adults. Percentage Smokers" 1981 1987 .~ Change Boys 12-14 years 9% 3% -67 Girls 12-14 years 6% 4% -33 Boys 15-17 years 39% 32% -18 Girls 15-17 years 37g~. 33% -11 Adults Men 45.7% 41.7% -9 Adults Women 22.4% 22.8% NC "Source: Adult figures: The Maxwell Report: International Tobacco 1990. Part One, 9 May 1991. Boys/Girls figures: "Jugend und Drogen" - Eine Studie ~iber Konsum und MiRbrauch yon A[kohol, [[legalen Drogen und Tabakwaren dutch junge Menschen in Nordthein-Westfalen, yon lnfratest-C, esundheits-Forschung, im Auftrag des MAC (Ministerium f6r Arbeit, Gesundheit und Sozia|es NRW, 1967). And other figures demonstrate a dramatic drop in West German children smoking during the years 1973-1990. Smokers (permanent and occasional)* 1973 1990 14-17 years 57% 32,% 14-25 years 58% 48% "Source: Bundeszentrale f6r gesundheitliche AufkJ/irung: Die Entwicklung der Drogenaffin;it Jungerlicher, 1990. ",,.~ --,,,j C-O BatCo document for PFSFC 1 March 1999

Great Britain The Office of Population Censuses and Surveys (OPCS) figures clearly demonstrate the large fall in the percentage of school children smoking cigarettes in England, Scotland and Wales. Overall, this has been at a faster rate than among the adult British population, despite the continuation of tobacco advertising during the period ]984 to 1990. Percentage Smoking Cigarettes* 1984 1990 ~ Change England Boys and Girls 11-15 years 22,% I6~ -27 Wales Boys and Girls 11-15 years 17% 15% -12 Scotland Boys and Gifts 11-15 years 24,% 20~ -17 All Adults 16 years + 34% 30% -12 "Source: Boys/Girls figures: "Smoking Among Secondary School Children in 1990" OPCS, 19SI. Adult figures: General Household Survey "Cigarette Smoking 1972-1990" OPC,.S monitor. 26 November 1991. The World Health Organisation found, in a 1986 survey, that there were "no systematic differences" between juvenile smoking in countries with advertising bans (Finland, Norway) and those without (UK, Austria). Three surveys carried out by the Children's Research Unit (CRU) in 1989 and published by the International Advertising Association, all show that smoking incidence among juveniles is higher in many places where advertising is banned than where it is not. In other cases, the incidence of juvenile smoking is found to be virtually identical in both situations. ,,,,,j O BatCo document for PFSFC 1 March 1999

CONCLUSIONS • Evidence does not support the claim that advertising encourages children to smoke. • The evidence indicates that factors other than tobacco advertising determine the degree of smoking by young people and adults alike. • A wealth of independent research has shown there is no connection between advertising and overall tobacco consumption. • In the absence of evidence, an EC advertising ban is not justified. Moreover, such a ban would not comply with the principle of proportionaliO,,. • An advertising ban in the EC would not lead to a general reduction in smoking. • The perceived need to control tobacco communication is better answered at national level through voluntary agreements which are manifestly more flexible and acceptable. Moreover, such an approach is in line ~ith the principle of subsidiarity. O~ 0 0 0 BatCo document for PFSFC 1 March 1999

THE CONFEDERATION OF EUROPEAN COMMUNITY CIGARETTE MANUFACTURERS LIMITED (CECCM) Activities Consultant', co-ordination and represemation on members' behalf in connection with all aspec:s oi EC public altars. Corporate Members British-American Tobacca Co. Ltd. Gailaher Ltd. Imve.-.ai Tobacco Led. PhiliE" Morris Europe $.A. Reemtsma C~caret:entabnken G.m.b.H. R. J. Reynolds'Tobacco International. Inc. Rothmans l:',:emational Tobacco Lid. National Manufacturers' Association Members F~derat~on Belgo-Luxembourgeoise d~ Industries du Tabac Tobaksindusmen Co.Pcptha ,~cn Verband ,~er Cigarettenindustne ~o,m ! V,tCJ Verband tier Deu:schen Rauchtabakindustne 5¢mn (VdRI Hellenic Assooanon of European Tobacco Companies AF:ens IE._.K.E.E.J Groupement de FournLcseurs Communautaires de Cigarettes P.~.:s ~G.F.C.C.~ ]fish Tobacco Manu."acrurers' AdvisoP,." Committee D:,blm flTMACs Centro di Documentazlone • Informazione sul Tabacco .:'dan tC.D.I.T.J Stichtinc ~igarrettenindustvie ~;c Ha,quc ~S.S.I.~ Verenigmg Nederiandse Kerftabakindustrie T;:c Hague ¢ VNKJ Tobacco Advisorv Council L:.:dan ¢T..4..C.; Chairman: Mr[ Xl Lepere Chairman's Office 120 Pembroke Road Dublin 4, Ireland Tel: (01) 601 576 & (01) 681 62.~ Fax: (01) 606 ~4 Telex: 91824 CECM-E] Brussels Liaison Office ] ) Avenue de La .[oyeuse Entree (3rd Floor) 104{3 Brussels, Belgium Tel: (02.~ 231 1731 & (02) 231 1797 Fax: (02) ~1 1721 Telex: ~4717 CECCM-B ¢..,,4 BatCo document for PFSFC 1 March 1999