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ROYAL OTTAWA HOSPITAL
HOPITAL ROYAL D'OTTAWA
Dr. V.J. Kno~t,
Speciality Clinics.
1145 CARLING, OTTAWA. ONTARIO K1Z 7K4 TEL. 6101722-6521
November 23, 19BI.
Canadia.n Tobacco !.:anufacturers Council,
1808 Sherbrooke St. tVest,
Montreal, Quebec, H3R IES.
Dear CTMC Members,
In November of 1979, I proposed that CT~C fundin~ of
my research be extended for an additional five year period so
that I could further my work on stress-reduction aspects of
tobacco smoking. Attached is a copy of the brief proposalz
which I considered to be o: critical relevr~nce to the
motivational understnnding of the smoking habit. Of ;he projects
suggested, the lon~itudinal study ( which involved Year I,
Year II and Year V) was considered to be of greatest potential
in elucidatin~ motivational mechanisms.
Attached is a research proposal which provides, in
addition to methodology, the theory, rationale, frzn, ework and
significance of this study. Specific details re:-ardinc, details
of the methodology have purposely been left out so as to allow
the CTMC members a clear scope of the general procedures
without distraction by a myriad of detail. If however,
specific details of tests, reaarding procedures etc. are
required, this can be done on request.
Attached also is a list of budget requests and their
rationale. My greatest concern and embarrassment here is with
¢he ~moun~ of monies requested an it is the lar6es~ budget
(~85,789.00) I have requested to date. The greatest need of
cource is technical assistance. I am in the laboratory from
9z00 a.m. - 5:00 p.m. and as such reading, zummarizing and
writin~ reports and papers is extremely difficult. An addi~io-
• hal member, at the technical level, would definitely relieve
the pressure. The rationale lot the additional requests is
attached so I will not elaborate here. The large reauesZ of
course pertains only Zo Yea," I of the five year plan. The 2nd
to ~th year budget request: will be greatly reduced as these
will only involve the two salaries and approximately $10,O00/year.
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BateD document for PFSFC 1 March 1999

ROYAL OTTAWA
HOSPITAL ,,45 ~.,SNG aVE,UE, oTrAwx. ON~'A~,O ~,Z 7K4 . tEU~PHOnE s,3nn.ss2,
October 5, 1981
Mr. C. Seymour
Executive Secretary
Canadian Tobacco Manufacturers Council
1808 Sherbrooke St. West
Montreal, Quebec
H3H IE5
Dear Mr. Seymour,
Enclosed is a brief progress report of my work this (4th)
year for Phase III of the research project. The study is
still in progress and with luck all subjects should be tested
by the end of November. Once the analysis is finished I will
assemble the data and findings together for the entire four
years and give a formal presentation to C.T.M.C. members in
January or February of next year.
As mentioned in a previous letter, I am preparing a more
detailed account of procedures and budget requests for the
coming five year project which is to start this January, 1981.
Hopefully this will be ready by November so that a meetin9
can be set up with C.T.M.C. to go over the final details.
Sincerely,
VJK/nl
Verner J. Knott, D. Phil.
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BatCo document for PFSFC 1 March 1999

TOBACCO SMOKING AND STRESS REDUCTION=
PHYSIOLOGICAL, BEHAVIORAL AND PSYCHOLOGICAL
CORRELATES
Dr. V.J. Knott
Specialty Clinics, Royal Ottawa Hospital, Ottawa
PROGRESS REPORT ON PHASE III: Effects of
Brand-Switching on Psychophysiological
Reactivity to Induced Stress
Submitted to C.T.M.C., Oc~./1981
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BatCo document for PFSFC 1 March 1999

TOBACCO SMOKING AND STRESS REDUCTION: PHYSIOLOGICALr BEHAVIORAL
AND PSYCHOLOGICAL CORRELATES
Dr. V.J. Knott: Specialty Clinics, Royal Ottawa Hospital, Ottawa
Progress Report on Phase III: Effects of Brand-Switching oa
Psychophysiological Reactivity to Induced Stress.
Submitted to C.T.M.C., October, 1981.
The initial goal of Phase III, as stated in the research
proposal (submitted to C.T.M.C., Aug./77) was to compare the
efficacy of the lower tar-nicotine yield cigarettes with
experimental cigarettes yielding low tar and moderate to hiqh
nicotine on responsivity to induced stress with specific emphasis
on smokers who are profiled as being particularly vulnerable and
reactive to stress.
Although the rationale underlying this phase was well
considered and the experimental design and procedures were
logically formed, the study was open to major criticism at
a practical, feasibility level and at a theoretical, relevant
level and these points will be briefly discussed here. The
first and most immediate problem focused on the tobacco
products which were to be tested. Although low tar-nicotine
cigarettes were available from the commercial market, the
manufacturing low tar and medium to high nicotine cigarettes
posed a serious problem. The "spiking" of low tar-nicotine
cigarettes with nicotine citrate in aqueous solution to
increase the nicotine yield by up to 30% with no observable
changes in smoke pH is technically possible, but spiking
beyond this range, an objective of this project, may markedly
alter the subjective properties of the cigarette so as to
make it unacceptable purely on the basis of taste quality
or irritancy. Thus, although technically feasible, the
cigare spiked over a 30% nicotine increase would have produced
a sulficien~ level of nicotine for desired pharmacological
and psychological effects compared to low tar-nicotine
cigarettes, but the two cigarette types would also have
differed on the additional crucial dimension of taste
quality which would have equal if not more influence on
smoking parameters as nicotine yield.
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BatCo document for PFSFC 1 March 1999

The second factor which detracted from the proposed study
focussed on the relevance of this particular study design and
on experimental brand-switching studies in general. Generalisations
from the results of these forced-switching experiments to changes
in the habit of the wider population of smokers have to be made
with caution. The direct relevance of these studies is reduced
because unlike smokers who voluntarily change on the "open market"
from a higher to a lower tar-nicotine yield brand in full
awareness of the nature of the change, subjects employed in
these experiments are either indifferent or ill-disposed
towards the brand changes involved. In some respects then,
the experimental subjects resemble smokers "pressured" to
change to lower yield cigarettes rather than smokers voluntarily
and spontaneously changing to lower delivery brands.
On this basis, it was decided that a fair assessment of the
efficacy of lower tar-nicotine yield brands would require the
development of an experimental approach which de-emphasized
the impact of "forced-selection" and "unacceptable taste
quality" and instead emphasized the role of voluntar~
self-selection of an acceptable lower tar-nicotine yleld
brand. For example, it would be of great interest to design
a study which would examine a subject sample "self-selected"
to determine whether their ~ with cigarettes
of reduced delivery is comparaDle with that of other subject
groups.
With this in mind, Phase III abandoned the original research
proposal and restricted itself to more modest and one might
say, basic fundamental questions which have direct relevance
to brand-switching. Two basic questions guided the framework
of this phase:
a) are smokers who have successfully (i.e. permanently)
switched to lower tar-nicotine yield brands more or less
stress reactive (under no-tobacco conditions) than those
smokers who have unsuccessfully (i.e. attempted but failed
on a permanent basis) switched to a lower tar-nicotine yield
brand;
b) are smokers who have successfully switched to lower
delivery products experiencing more or less stress with
their lower delivery product than with their previous higher
delivery product.
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BatCo document for PFSFC 1 March 1999

As this protocol is a marked departure f.rom that intended
and 6escribed in ~he original proposal, a brief description
of subjects, design and procedures will follow.
A. Subjects.
In line with the original intent of Phase III, this "
protocol will focus the study on smokers who in general,
are profiled as being particularly vulnerable and reactive to
stress. As Phase I-B provided empirical evidence that
female smokers are on average, more reactive to induced
stress as evidenced by physiological hyper-reactivity and
decrements in behavioral efficiency, subject selection is
restricted to the female smoker population. Criteria for
inclusion as a smoker consists of a smoking history of at
least one year, a present smoking rate of i0 or mQre.
cigarettes/day and reported inhalation of cigarette smoke.
Successful Switchers: those who fill the criteria of
having attempted and maintained for at least a 3 month
period, a switch to a reduced delivery brand with a~ least
30% reduction in tar and nicotine delivery relative to their
previous brand.
Unsuccessful Switchers: those who fill the criteria of having
attempted but failed to maintain for a~ least a 3 month period,
a switch to a re'duced delivery brand with at least 30t
reduction in tar and nicotine delivery relative to their
previous brand.
B. Design:
Both groups of smokers attend the laboratory on two
occasions separated by a one week interval. On each occasion,
subjects are tested for stress reactivity during a baseline
session and during a subsequent tobacco smoking session.
Smoking order of the tobacco products are randomised for
each group. Half the successful switchers smoke their current
self-selected lower delivery product on the first occasion
and their previous higher delivery product on the second
occasion. The remaining half smoke their products in the
reverse order. A one week acclimatisation period with their
previous higher delivery product is required immediately prior to
their testing on that product.
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BatCo document for PFSFC 1 March 1999

Half the unsuccessful switchers smoke their current self-
selected higher delivery product on the first testing occasion
and a previous self-selected lower delivery product which they
had Ettempted but failed to adjust to on the second test
occasion. The remaining half smoke their products in the
reverse order. A one week acclimatisation period with their
attempted lower product is required immediately prior to their
testing in that product.
All testing takes place during 9:00 A.M. to 12:00 P.M.
and stress reactivity is examined in relation to the first
cigarette of the day. Puff number and frequency is standardised
during both smoking conditions.
C. Measures:
i
As with Phase II, the most direct measure of central nervous
system functioning - the electroencephalogram, is monitored as
the major variable reflecting stress. The computerized system
for assessing brain reactivity will include: (1) period and
power spectral profiles of spontaneous brain potentials during
behavioral tasks; (2) discrete brain evoked potentials to
sensory stimuli during behavioral tasks; (3)slow brain evoked
potentials elicited by behavioral tasks of varying complexity.
In addition, decision and movement based reaction time measures
are monitored asthey proved to be sensitive indicators of
stress reactivity in female smokers. Also, in an attempt to
monitor smoke absorption with the various various cigarette
products and in order to determine the relationship between
stress reactivity and modifications in smoking absorption with
the cigarette products, carbon monoxide concentrations in
alveolar breath are sampled during each smoking condition using
an Ecolyser.
On concluding, one may be rightly justified in posing the
question of whether this type of study which monitors psycho-
physiological components and motivational mechanisms in brand-
switching is warranted or can be justified at all. The answer
must be "yes" for the current yardsticks available for measuring
success in providing a low risk product are smoke chem/stry
screening and the results of bio-testing in animals, based on
standard smoking parameters. What is largely overlooked is
that smokers modify smoking parameters and that these modifica-
tions are intrinsically related to the most common reasons
smokers give for accounting for their smoking-namely to reduce
nervous tension, stress and to provide relaxation. In the
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BatCo document for PFSFC 1 March 1999

5
final.analysis then, measurement procedures'and yardsticks
for judging the relative success of low risk factors of
low tar products must incorporate the human response at
psychological, physiological and behavioral levels and
they must make allowance for the assessmen~ of these response
systems in relation to motivational processes with specific
reference to stress reduction.
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BatCo document for PFSFC 1 March 1999
