Young & Rubicam
(New York-based advertising agency.) Was awarded the assignment for advertising Philip Morris' Dave's low-priced cigarette brand. Y&R lost RJR Reynolds' Camel cigarette brand account in 1991 when two Y&R Executives resigned to form Mezzina/Brown, which remains Camel's ad agency (1994) (WSJ 9/13/94).Young & Rubicam ("Y&R") is a New York, New York-based advertising agency. Y&R was awarded the assignment for advertising Philip Morris' Dave's low-priced cigarette brand. Dave's will be test-marketed starting October/November 1994 (WSJ 9/13/94). Y&R lost RJR Reynolds' Camel cigarette brand account in 1991 when two Y&R Executives resigned to form Mezzina/Brown, which remains Camel's ad agency (1994) (WSJ 9/13/94). In April 199?, Y&R was awarded an unspecified tobacco assignment from Philip Morris covering "consumer and trade promotions, special projects and new product development". Dave's project is the first to spring from that assignment. Y&R handles the "issue-oriented ads" that serve as counterattacks in the controversy over second-hand smoke. Those print ads have the slogan "In any controversy, facts must matter" (1994) (WSJ 9/13/94).