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Smoker reassurance

(ALL) Psychological tools the industry used to help smokers keep smoking despite health fears

Physical manifestations of this strategy include the introduction of various types of filters (e.g., charcoal, "micronite, "recessed" filters), "low tar," "light" and "ultralight" cigarettes, low additive or no-additive cigarettes, low-smoke and low-odor cigarettes, inferences that some products could allow people to safely continue smoking instead of quitting entirely, advertising that inferred some products are safer or healthier than others, etc.