Reynolds, Martin Lance
(BW Director of Research) Also served as Director of Product Development.Mr. Lance Reynolds holds B.S. and M.A. degrees in chemistry from Oxford University in England. He worked in R&D at B&W from 1968 - 1991 when he retired as Director of Research. He will testify about cigarette research, design and manufacturing; then marketing a product from planting tobacco to placing the product on the store shelves; the influences on product development, such as consumer acceptance, cost, government, waste utilization, and competition; and about research efforts to reduce tar and selected components of smoke. He may testify about nicotine "spiking", reconstituted tobacco, additives, "safer" cigarette research, and lawyer involvement in B&W's research. He was a defense expert in the Mississippi case. (Source: Mississippi Expert Disclosure.) M. Lance Reynolds worked in RD&E Department for B&W in Smoke Chemistry in 1968, Product Research Area Supervisor in 1970, 1972-74, and 1976. He was also on the Standing Committee for Non-Menthol Cigarette Brands in 1976, Products Division Head from 1976-77 and 1981. Reynolds was Director Product Development from 1983-87, and Director of Research from 1987-88. He was also associated with B&W in 1990. (Source: B&W's Initial Disclosure, State of Texas vs. ATC, et al., 6/5/96)