Project TF
(Tomorrow's female) Today's FemaleToday's Female Smoke. The objective of TF is to develop a superior slim circumference (20/21mm) cigarette for today's 18-34 year old female smokers. Potential product characteristics include: smooth smoking satisfaction; reduced smoke; pleasant/absence of aroma. TF represents a solid competitive opportunity as RJRT currently holds a relatively small share of 18-34 female smokers.