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Project Rainbow

(bargaining for marketing freedoms) Plans on what marketing freedoms the industry would be willing give up in exchange for weak or no legislation

In 1990-91, Philip Morris anticipated a court ruling IN Cipollone that would erode preemption from tort claims based on the FCLAA. To prepare for this scenario, they devised a bargaining plan whereby they would concened to significant restrictions on advertising and sponsorship (including, if necessary, a complete ban on all advertising) in exhange for institutionalization of this preemption from tort claims pursuing to the FCLAA