Prizm Cluster Groups/Research
(marketing/demographic data) Prizm research was marketing research based on grouping certain types of people into "Prizm Clusters." Prizm clusters were classifications of people according to their social sub-group, based on lifestyle tendencies. Groups had names like "money and Brains," "Pools and patios, " Gray Power, Shotguns and Pickups, etc.Blue Blood Estates
Money & Brains
Furs & Station Wagons
Pools & Patios
Gray Power
Coalburg & Corntown
Shotguns & Pickups
Bohemian Mix
Back Country Folks
Hard Scrabble
Single City Blues
Norma Rae-ville
Public Assistance