*Bernays, Edward (use Bernaise, Edward)
PlaintiffEdward Bernays was born circa 1892. He is the nephew of Sigmund Freud. He wrote "Propaganda" circa 1928, re: Manipulation of Public Opinion (Playboy 1/87). George Washington Hill, President of the American Tobacco Company, hired public relations expert Edward Bernays to reverse the taboo against women smoking in public. Bernays consulted with psychoanalyst A.A. Brill, and came up with the idea that cigarettes were "torches of freedom" and, therefore, their denial, at least in public, to women symbolized a man's oppression of the second sex. Bernays solicited a number of New York debutantes to make a political gesture for women's rights by marching in the 1929 Easter parade, smoking (Playboy 1/87). Edward Bernays worked with George Washington Hill of the American Tobacco Company, as an advertising rep, from 1928 on. (E. Whelan 1984). Edward Bernays later became the senior member of the board of directors of ASH, an anti-smoking advocacy group (E. Whelan 1984).