National Rifle Association (NRA)
(Gun rights group admired by the tobacco industry)
The NRA is mentioned numerous times in the tobacco industry's documents as a successful lobbying group worthy of emulation. Operation Downunder Conference Notes (PM 1987) mention the NRA's "Make it Hurt" strategy (creating political risk for legislators where none otherwise exists). In a 1985 speech, Bill Murray of PM admires how the NRA has been able to motivate its members to action, something the tobacco industry had been unable to do.