Mizerski, Richard William, Ph.D
(Marketing Prof., Griffith U, Industry Expert) DefenseDr. Richard Mizerski, School of Marketing, Faculty of Commerce and Administration, Griffith University, Nathan Campus Kessels Road, Brisbane Queensland 411, Australia, has Ph.D's in both Economics and Business Administration from the University of Florida. He has distinguished himself, academically in, and written and lectured extensively on, marketing, consumer behavior, advertising and marketing communication research. He is considered a leader in his field; his work has been published in prominent academic journals and conferences. His work includes various assessments of cigarette marketing and advertising. He has been a consultant to the U.S. FTC, and the states of Florida and Mississippi on advertising issues. He will testify on cigarette advertising, marketing and promotion; will evaluate the tobacco industry's campaigns; will discuss his own research concerning cigarette and other advertising, and their effects on influencing smoking behavior in the general public, including children. He may also comment on the effectiveness of anti-smoking campaigns and various forms of tobacco promotion. He was and expert in the Mississippi case. (Source: Mississippi Expert Disclosure.)