Millhiser, Ross R
(TI Executive Committee, PM Pres, 1968)
Ross Millhiser was Vice President of Philip Morris in 1952, VP and Director of Marketing at PM 1961-62, President of PM USA in 1970-72, President of PM Inc. in 1977, Chair of the Tobacco Institute Executive Committee and Vice Chairman of PM Inc. in 1979, Chairman of the Board of PM in 1980.
The above information is gleaned from correspondence found within the Philip Morris collection of documents. The assumption is made that Millhiser worked at Philip Morris the entire time between 1952-1994, based on his correspondence during those dates, however nothing has been found in the documents verifying his positions at PM during the gaps in time noted above.
President of Philip Morris in 1968 Millheiser was with Philip Morris in 1983 in New York. Knew that profitability of PM derived from addictive nature of nicotine. Why risk multi-billion dollar business for your rats, Victor.