Long, Gerald H.
(RJR Director, 1979-88; President '82-86) Chief Operating Officer of RJ Reynolds, 1982-83, CEO of RJR 1984-86, served on Tobacco Institute Executive Committee, 1984-87. Replaced Ed Horrigan as president of RJR's domestic tobacco business.Gerald H. Long is located at R.J. Reynolds Tobacco Company, 401 Main St., Winston Salem, NC 27101-3818. The phone number is (901) 741-5000. Gerald H. Long was a marketing and sales aid to Edward J. Horrigan. He is knowledgeable regarding the marketing and sales strategies used by R.J. Reynolds Tobacco Company, specifically the repositioning of More as a woman's cigarette. He was President of R.J. Reynolds Tobacco Company in 1986. Long has knowledge of R.J. Reynolds Tobacco Company's and the tobacco industry's participation in the public disinformation regarding the health hazards of tobacco use, the manipulation of nicotine in tobacco products and the marketing of tobacco products to children. (Ashes to Ashes p. 514). Gerald H. Long served as Director for RJR Tobacco Co. 1979-1988, President 1982-1986, Chief Operating Officer 1982-1983, Chief Executive Officer 1984-1986, and Chairman for RJR Tobacco USA 1987-1988. (Source: R. J. Reynolds summary - RJR Liability Notebook) He also served on the Executive Committee for Texas Institute, Inc. from 1984 through 1987. Gerald H. Long worked for RJR Tobacco Co. as Grand Director 1972; Group Director then Vice President of Brand Operations 1972; Executive Vice President, Member of Executive Committee 1979; President & Chief Operating Officer 1981- ; Senior Vice President; and for RJR Tobacco International Inc. on the Board of Directors 1984. (Source: RJR Who's Who NMLRP)