Libertad
(3rd party mouthpiece for PM) Used to support freedom of commercial speech. Group that shares ideas with Philip Morris (e.g., freedom from government regulation) that Philip Morris supported as a third party ally to help push their agenda.PM's goal in 1988 was to "Expand the implementation of Libertad beyond France and Australia so as to become a major influence in the formation of public policy." (PM 2024267274)