Lazarsfeld, Paul F.
(PM Scientist) Studied why smokers smoke.Specialist in public opinion analysis and measurement. Lazardfeld contributed "The Social Sciences and the Smoking Problem" to the book, "Smoking Behavior: Motives and Incentives" (William L. Dunn Jr. of the Philip Morris Research Center, editor; VH Winston & Sons, 1973.) Other participants included Hans J. Eysenck, Murray E. Jarvik, and Hans Selye. Paul F. Lazarsfeld is a Philip Morris, Inc. scientist. He has knowledge of Philip Morris, Inc.’s studies into why smokers smoke.