Jump to:

Landry, John T.

(VP of PM 1970-76. Sr. VP '77-83, Dir. of Marketing '84) Vice President for Philip Morris, Inc. from 1970-76. Became a Senior Vice President in 1977 and held that position until 1983. Was named Senior Vice President and Director of Marketing in 1984 and served on PM's Board of Directors from 1973-84. Served as memer of the Social Acceptability Working Party of ICOSI, c. 1978

Landry was Advertising Account Executive for Marlboro in the 1960s. Leo Burnett (L. White, Merchants 1988). "My wife smokes, I smoke, and we certainly don't have any fear of it," John T. Landry, one of Philip Morris' legendary marketers, told the New Yorker's Thomas Whiteside in 1963. "I don't think that cigarettes will ever be found to contain anything dangerous to health." But he added, "I think if it were proved" that cigarettes caused lung cancer, "I would give up smoking. I also think I'd get the heck out of the business." (Washing Post National Weekly Edition, January 13, 1997, pg. 9)