It's the Law
(Retailer program) Program to encourage tobacco retailers to check identification for age of purchasers, and to post PM-supplied signage indicating that they would do so.ITL was originally created by the Tobacco Institute in the late 1980's and was taken over by Philip Morris in the early 1990's. Program was devised to neutralize the threat of effective legislation to regulate the company's marketing practices. Also created to build goodwill among legislators and keep the tobacco industry "at the table" in government consideration of tobacco-related issues.