Countermeasures
(Efforts by global tobacco indsutry to restore the social acc) Through ICOSI, the global tobacco companies worked in concert to undermine public health education about tobacco use, reverse the declining social acceptability of smoking, slow quit rates and preserve smoking as normal and accepted human behavior.The industry paid philosphers, sociologists, economists and political scientists to produce argumentation in favor of tobacco use and disseminated it widely through seminars, publications, political action, etc.