*Cohen, Joel B. (Use Cohen, Joel Benjamin, Ph.D.)(Center for Consumer Research) Joel Cohen can be located at Distinguished Service Professor of Marketing and Adjunct Professor of Anthropology, Director, Center for Consumer Research, University of Florida, Gainesville, FL 32611. Cohen is the Director of Center for Consumer Research at the University of Florida (1988) (Newsday 6/20/88).
He is a potential advertising expert. He believes cigarette advertising works subtly on children. Smoking is associated in ads with healthy active people, which detracts from the health warnings. Young people in particular tend to discount the long-term consequences of smoking, then, before they know it, they are addicted to cigarettes (Newsday 6/20/88). Joel B. Cohen holds a B.S. in Business Administration, an MBA in Marketing, and a Ph.D. in Business Administration/Marketing. He has published extensively in the field of marketing, consumer behavior, consumer psychology and consumer research and has had a distinguished academic career. (State of Florida's Proposed Plaintiff's Disclosure of Expert Witnesses, 2/5/97)