Buss, Martin D.
(PMI Planning VP, 1987-90)
1990 Held this position from November 20, 1987 to June 29, 1990. Martin Buss was an attendee at Philip Morris' Operation Downunder Conference held in June, 1987 to determine a new strategic direction for the company to take around the ETS issue. The "Accommodation" strategy was borne from the conference.