Broach, Vance Carter, Jr.
(BW Group Product Mgr. Raleign, Belair, Viceroy) B&W Group Product Mgr, New Products c. 1977 Wrote famous memo about positioning cigarette advertising to portray smoking as "initiations into the adult world," and in the "illicit pleasure category"; to associate cigarettes with beer, pot, sex, etc.Vance Carter Broach, Jr. worked for B&W as Group Product Manager--Viceroy, New Products in department M in 1977 and Group Product Manager--Viceroy, Plug, Tube Rose, New Products in department M from 1976-77. He was also Vice-Chairman--Standing Committee for Non-Menthol Cigarette Products in department M in 1976, Group Product Manager--Viceroy, Plug, Tube Rose, Belair, SWR in department M in 1976, Group Product Manager--Raleigh, Belair, Viceroy in department M in 1977, Group Product Manager--Belair, SWR, Viceroy, Plug, Snuff in department M in 1975, Group Product Manager--Fact, New Products in department M in 1977 and Group Product Manager--Viceroy, Plug, Belair, SWR in department M in 1976. Vance also was Brand Manager--Viceroy, Chewing Tobacco, Snuff in department M in 1973, New Products Brand Manager in department M from 1971-72, Brand Manager--Viceroy, Pipe Tobacco, Chewing Tobacco, Long Cut, Snuff in department M in 1973, and Group Product Manager--Viceroy, Plug, Snuff, Belair, Tramps, SWR in department M in 1975. (Source: B&W's Initial Disclosure, State of Texas, ATC, et al, 6/5/96 and B&W Personnel List - Draft, 11/30/88)