Berman, Rick
(PM Consultant, Guest Choice Network Head)Rick Berman conceived the idea of the Guest Choice Network, a front group to help advance the goals of Philip Morris' Accommodation Program while appearing to be more of a grass-roots-led effort. Berman became head of the Guest Choice Network. Rick Berman cites an Oakridge National Labs/Jenkins study that downplays the effefcts of secondhand smoke. Berman is also counsel for the American Beverage Institute, which also fronts for the tobacco industry.