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Describes how providing smokers delivery information influences the acceptability of low delivery cigarettes. Finds delivery level disclosure influences acceptability primarily in: females in the 35 plus age bracket, "health smokers," and smokers who smoke 30 or more cigarettes per day. States "a real marketing advantage is gained by calling attention to the delivery values of low delivery cigarettes."
| Author |
Martin, Peggy L PM State Gov. Relations Director; Schori, T.R. BW Divison Mgr. of Consumer Research for '79-80 |
| Recipient |
Budne, Thomas A. PM Product Assurance and Statistical Services Manager; Claflin, Warren E. PM R&D Engineer, Process Development; Daniel, Harry G. PM R&D Planning Coordinator c. 1975-82; Daylor, Frank L. PM Gen. Products Development. Mgr., R&D; Fagan, Raymond PM Principal Scientist c. 1968-83; Gannon, Walter F., Ph.D. PM New Product Development Dir.; Houck, W. G.; Howes, Robert; Johnson, Myron PM Consumer data/research dept.; Jones, Barbara W. PM Behavioral Research Asst. Scientist, 1974; Levy, Carolyn J., Ph.D. PM Youth Smoking Prevention Sr.VP (1998-2002); Meyer, Leo F. PM Research Director, scientist; Osdene, Thomas Stefan, Ph.D. Director of Science and Technology, Philip Morris [1986]; *Resnick, Frank E. (Use Resnik, Frank Edward) PM Research Manager, c. 1966; Ryan, Frank J. PM Scientist; Seligman, Robert B. PM VP of R&D c. 1976-82; Thomson, Richard N. PM Development Director, scientist; Udow, Alfred Consumer Research Dept., PM c. 1972; Wakeham, Helmut R. R., Ph.D. PM R&D VP |
| Hypothesis | Low-yield cigarettes |
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