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[Letter from Department of Health, Education, and Welfare to the Tobacco Industry Research Committee Regarding Charges Against Trim Cigarettes]

03 Oct 1958 (est.)
1 p

Author: FDA; Jolly, E.R. M.D
Recipient: Hockett, R.C.; Tobacco Industry Research Committee
[ 1 of 3 | product_design/HK2401354-1354 ]
[ Index status: Complete (giffear@yahoo.com on 2004-06-30 14:01:58) ]

Contains letter from Department of Health, Education, and Welfare describing the problems with advertising of TRIM cigarettes as a weight loss agent. "...there is a real question of safety involved with this drug if used as labeled. We are also charging that the labeling for this product is false and misleading." Encloses a report from the Connecticut Advisory Committee on Foods and Drugs regarding this issue. Enclosure is not included.

1981 Segmentation Study Findings on Social Acceptability of Smoking

1981
3 pp
[ 2 of 3 | product_design/502674461-4463 ]
[ Index status: Complete (giffear@yahoo.com on 2003-10-29 16:05:04) ]

Reports on study findings regarding smokers' perceptions of smoking and its annoyance to non-smokers and feelings about smoking as an "image." Notes that most smokers who participated in the study perceived "clear social and imagery negatives associated with smoking" and perceived themselves as being "weak-willing and having a 'negative habit.'" Notes that for males perceptions differed according to age: older males who had been exposed to cigarette advertising on television before the ban agreed with most of the "older, favorable images of smoking," whereas younger adult male smokers (18-24) tended to not have many positive images of smoking. Mentions that smoker imagery did not seem to be as important to women; in fact, women smoked less for external reasons (sophistication, etc) and more for "internal 'mood alteration.'" Suggests further research.

Qualitative Analysis: Consumer Reactions, Attitudes and Perceptions Generated by Exposure to Various M2 Sustaining Advertising Approaches

Apr 1981
26 pp

Author: Abbey Ellison Qualitative Research, Inc
Recipient: R.J Teynolds Tobacco Company
Notes Research report prepared by: Abby Ellison Qualitative Research, Inc. Brand: M2; Benson & Hedges Menthol Lights; Benson & Hedges Lights; Eve Menthol Lights.
[ 3 of 3 | product_design/503526301-6326 ]
[ Index status: Complete (dlcookfair@msn.com on 2005-09-27 17:07:50) ]

Describes and analyzes focus group data and comments related to Reynold's planned introduction of "M2," a new brand of 100mm menthol light cigarettes "targeted specifically at 'younger' female smokers." Indicates advertising must "reinforce the original 'message' and be compatible - at least to some degree - with the overall M2 parent brand (i.e. Salem) at the same time." Includes handwritten comments in marginalia. Omits Appendix.